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Product Manager in King of Prussia, PA

Product Manager Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager in King of Prussia, PA
106663 - 160138
Low
106663
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
137138
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
160138
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 196075 234888 286063 Vice President of Marketing 169913 199525 227988 Marketing Director 125063 152088 189175 Product Marketing Manager 103213 129950 157550 Marketing Manager 103788 124200 146625 Marketing Coordinator 57788 71588 87113 Brand Manager 92863 110975 132825 Project Manager 79925 94875 115000 Customer Experience Marketing Manager 68713 86250 103213 Market Researcher 67850 84238 103500 Media Director 111550 134838 157550 Media Buyer 70725 81650 99188 Media Planner 69288 80500 96600 Communications Manager 89413 104938 120750 Communications Specialist 62675 73888 89700 Event Manager 64400 79063 97175 Event Coordinator 50600 58650 68713

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.