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Marketing Director in Red Bank, NJ

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Red Bank, NJ
130500 - 197400
Low
130500
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
158700
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
197400
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 204600 245100 298500 Vice President of Marketing 177300 208200 237900 Product Manager 111300 143100 167100 Product Marketing Manager 107700 135600 164400 Marketing Manager 108300 129600 153000 Marketing Coordinator 60300 74700 90900 Brand Manager 96900 115800 138600 Project Manager 83400 99000 120000 Customer Experience Marketing Manager 71700 90000 107700 Market Researcher 70800 87900 108000 Media Director 116400 140700 164400 Media Buyer 73800 85200 103500 Media Planner 72300 84000 100800 Communications Manager 93300 109500 126000 Communications Specialist 65400 77100 93600 Event Manager 67200 82500 101400 Event Coordinator 52800 61200 71700

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.