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Media Planner in Red Bank, NJ

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Red Bank, NJ
72300 - 100800
Low
72300
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
84000
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
100800
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 204600 245100 298500 Vice President of Marketing 177300 208200 237900 Marketing Director 130500 158700 197400 Product Manager 111300 143100 167100 Product Marketing Manager 107700 135600 164400 Marketing Manager 108300 129600 153000 Marketing Coordinator 60300 74700 90900 Brand Manager 96900 115800 138600 Project Manager 83400 99000 120000 Customer Experience Marketing Manager 71700 90000 107700 Market Researcher 70800 87900 108000 Media Director 116400 140700 164400 Media Buyer 73800 85200 103500 Communications Manager 93300 109500 126000 Communications Specialist 65400 77100 93600 Event Manager 67200 82500 101400 Event Coordinator 52800 61200 71700

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.