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Product Marketing Manager in Red Bank, NJ

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Red Bank, NJ
107700 - 164400
Low
107700
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
135600
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
164400
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 204600 245100 298500 Vice President of Marketing 177300 208200 237900 Marketing Director 130500 158700 197400 Product Manager 111300 143100 167100 Marketing Manager 108300 129600 153000 Marketing Coordinator 60300 74700 90900 Brand Manager 96900 115800 138600 Project Manager 83400 99000 120000 Customer Experience Marketing Manager 71700 90000 107700 Market Researcher 70800 87900 108000 Media Director 116400 140700 164400 Media Buyer 73800 85200 103500 Media Planner 72300 84000 100800 Communications Manager 93300 109500 126000 Communications Specialist 65400 77100 93600 Event Manager 67200 82500 101400 Event Coordinator 52800 61200 71700

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.