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Product Manager in Red Bank, NJ

Product Manager Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager in Red Bank, NJ
111300 - 167100
Low
111300
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
143100
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
167100
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 204600 245100 298500 Vice President of Marketing 177300 208200 237900 Marketing Director 130500 158700 197400 Product Marketing Manager 107700 135600 164400 Marketing Manager 108300 129600 153000 Marketing Coordinator 60300 74700 90900 Brand Manager 96900 115800 138600 Project Manager 83400 99000 120000 Customer Experience Marketing Manager 71700 90000 107700 Market Researcher 70800 87900 108000 Media Director 116400 140700 164400 Media Buyer 73800 85200 103500 Media Planner 72300 84000 100800 Communications Manager 93300 109500 126000 Communications Specialist 65400 77100 93600 Event Manager 67200 82500 101400 Event Coordinator 52800 61200 71700

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.