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Email Marketing Specialist in Santa Clara, CA

Email Marketing Specialist Job Description

The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus.

Typical email marketing specialist duties:

Crafting email copy and coordinating effective designsAnalyzing campaign results and developing testing plans to continuously improve email performanceHandling customer feedback

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Salary for Email Marketing Specialist in Santa Clara, CA
70875 - 101588
Low
70875
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
88088
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
101588
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 136350 158963 184613 Marketing Analytics Specialist 95850 115425 145800 Digital Strategist 125550 147825 174150 Growth Marketing Manager 123188 146813 179888 Demand Generation Manager 120150 142088 170438 E-Commerce Marketing Manager 121838 141075 170438 Performance Marketing Manager 101250 139050 176850 Digital Marketing Manager 109013 136013 155588 Digital Marketing Specialist 78975 93150 111375 Digital Project Manager 102600 131288 153563 Email Marketing Manager 94838 120150 144113 Marketing Automation Specialist 95175 111713 131288 SEO Specialist 89100 103613 121163 Paid Search Specialist 85050 101250 114750

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.