Search jobs now Find the right job type for you Explore how we help job seekers Contract talent Permanent talent Learn how we work with you Executive search Finance and Accounting Technology Marketing and Creative Legal Administrative and Customer Support Technology Risk, Audit and Compliance Finance and Accounting Digital, Marketing and Customer Experience Legal Operations Human Resources 2026 Salary Guide Demand for Skilled Talent Report Building Future-Forward Tech Teams Job Market Outlook Press Room Salary and hiring trends Adaptive working Competitive advantage Work/life balance Inclusion Browse jobs Find your next hire Our locations

Marketing Automation Specialist in Santa Clara, CA

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performanceDistributing findings about campaign performance to the marketing team and recommending strategies for improvement Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

Looking for a marketing automation specialist or a marketing automation specialist job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can help you with your marketing automation specialist staffing needs.
Salary for Marketing Automation Specialist in Santa Clara, CA
95175 - 131288
Low
95175
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
111713
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
131288
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 136350 158963 184613 Marketing Analytics Specialist 95850 115425 145800 Digital Strategist 125550 147825 174150 Growth Marketing Manager 123188 146813 179888 Demand Generation Manager 120150 142088 170438 E-Commerce Marketing Manager 121838 141075 170438 Performance Marketing Manager 101250 139050 176850 Digital Marketing Manager 109013 136013 155588 Digital Marketing Specialist 78975 93150 111375 Digital Project Manager 102600 131288 153563 Email Marketing Manager 94838 120150 144113 Email Marketing Specialist 70875 88088 101588 SEO Specialist 89100 103613 121163 Paid Search Specialist 85050 101250 114750

Explore more salaries

Learn what sets our data apart

Looking to hire? Start here.

Access the skilled permanent and contract talent you need—from support roles to C-suite—with precision matching powered by Robert Half recruiters leveraging their experience combined together with our industry-leading AI technology. Hire talent

More to explore

Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.