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Digital Marketing Specialist in Santa Clara, CA

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Santa Clara, CA
78975 - 111375
Low
78975
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
93150
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
111375
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 136350 158963 184613 Marketing Analytics Specialist 95850 115425 145800 Digital Strategist 125550 147825 174150 Growth Marketing Manager 123188 146813 179888 Demand Generation Manager 120150 142088 170438 E-Commerce Marketing Manager 121838 141075 170438 Performance Marketing Manager 101250 139050 176850 Digital Marketing Manager 109013 136013 155588 Digital Project Manager 102600 131288 153563 Email Marketing Manager 94838 120150 144113 Email Marketing Specialist 70875 88088 101588 Marketing Automation Specialist 95175 111713 131288 SEO Specialist 89100 103613 121163 Paid Search Specialist 85050 101250 114750

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.