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Digital Strategist in Santa Clara, CA

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in Santa Clara, CA
125550 - 174150
Low
125550
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
147825
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
174150
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 136350 158963 184613 Marketing Analytics Specialist 95850 115425 145800 Growth Marketing Manager 123188 146813 179888 Demand Generation Manager 120150 142088 170438 E-Commerce Marketing Manager 121838 141075 170438 Performance Marketing Manager 101250 139050 176850 Digital Marketing Manager 109013 136013 155588 Digital Marketing Specialist 78975 93150 111375 Digital Project Manager 102600 131288 153563 Email Marketing Manager 94838 120150 144113 Email Marketing Specialist 70875 88088 101588 Marketing Automation Specialist 95175 111713 131288 SEO Specialist 89100 103613 121163 Paid Search Specialist 85050 101250 114750

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.