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Email Marketing Manager in Santa Clara, CA

Email Marketing Manager Job Description

The email marketing manager oversees all aspects of a company’s email outreach and may report directly to the marketing director. Responsibilities for this data-driven and results-oriented role include designing and implementing direct email marketing campaigns, optimizing existing email experiences, and expanding into new areas as opportunities emerge. Candidates for this position need significant experience working with marketing technology platforms and customer relationship management (CRM) systems and the ability to create engaging content.

Typical email marketing manager duties:

Identifying target audiences and growing and maintaining email lists and databases for lead generationEnsuring the quality of all email communications, developing new templates, and upgrading existing templates with graphics and personalizationAnalyzing the performance of email campaigns, making improvements as needed and reporting on sales revenue generated from these efforts

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Salary for Email Marketing Manager in Santa Clara, CA
94838 - 144113
Low
94838
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
120150
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
144113
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 136350 158963 184613 Marketing Analytics Specialist 95850 115425 145800 Digital Strategist 125550 147825 174150 Growth Marketing Manager 123188 146813 179888 Demand Generation Manager 120150 142088 170438 E-Commerce Marketing Manager 121838 141075 170438 Performance Marketing Manager 101250 139050 176850 Digital Marketing Manager 109013 136013 155588 Digital Marketing Specialist 78975 93150 111375 Digital Project Manager 102600 131288 153563 Email Marketing Specialist 70875 88088 101588 Marketing Automation Specialist 95175 111713 131288 SEO Specialist 89100 103613 121163 Paid Search Specialist 85050 101250 114750

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.