Similar positions include Account Executive and Account Coordinator. Successful candidates have excellent critical thinking and problem-solving skills. A college degree in marketing, communications, business or related field is typically required.
Typical duties of an account manager
- Planning, coordinating and implementing advertising campaigns
- Working with management to assess advertising needs, determine goals and establish annual budgets
- Managing creative and production teams to develop advertising strategies, including selecting media vehicles, determining timing and placement of materials, and estimating costs
- Ensuring that campaign strategies are implemented on time and within budget, and adjusting or redirecting strategies as needed