<p>We’re seeking an experienced and data-driven Senior Paid Social Manager to join our dynamic marketing organization. This role is ideal for someone who thrives on driving digital growth and customer acquisition across major social platforms—particularly Meta (Facebook/Instagram) and TikTok—for a portfolio of both established and emerging brands in the personal care and beauty space. The right candidate brings a strong performance marketing mindset and a history of managing high-budget paid social programs that deliver measurable ROI. Reporting to the Director of Digital Marketing, you’ll oversee the strategy, execution, and optimization of paid campaigns, collaborating cross-functionally with creative, social, and eCommerce teams to deliver impactful results in a fast-paced environment.</p><p><br></p><p>Key Responsibilities</p><ul><li>Strategically plan, execute, and scale paid social campaigns across Facebook, Instagram, and TikTok, managing multi-million-dollar budgets to achieve ROAS and cost-per-order goals.</li><li>Monitor campaign performance daily, weekly, and monthly, adjusting strategies to maximize efficiency and profitability.</li><li>Develop and present performance reports with actionable insights and data-driven recommendations.</li><li>Partner with organic social and influencer teams to identify high-performing content and repurpose it for paid amplification.</li><li>Collaborate with creative partners to ideate and produce engaging ad assets—both static and video—that drive conversions across multiple health and beauty brands.</li><li>Work closely with the eCommerce team to refine paid social landing pages through creative and offer testing.</li><li>Maintain a strong understanding of social media platform updates, algorithm shifts, and emerging trends.</li><li>Coordinate with the broader marketing organization to ensure timely delivery of all paid media initiatives.</li><li>Create and manage testing roadmaps, launch schedules, and optimization timelines for new campaigns and brand integrations.</li></ul>
