We are looking for an experienced Director of Social Media and Digital Engagement to lead the strategic development and execution of comprehensive social media campaigns. This role is based in Washington, District of Columbia, and focuses on engaging youth and adult audiences while driving impactful digital interactions. The ideal candidate will possess a strong background in social media strategy, digital analytics, and team leadership.<br><br>Responsibilities:<br>• Design and implement robust social media strategies to expand and engage audiences across platforms focused on youth and adults.<br>• Oversee the creation and delivery of high-quality brand content, including video assets, to maintain consistency across social channels and campaign websites.<br>• Collaborate with analytics teams to evaluate performance metrics, optimize content strategies, and report on the effectiveness of social media initiatives.<br>• Coordinate cross-functional teams to ensure alignment and efficiency in digital engagement strategies across organizational platforms.<br>• Monitor industry trends and platform updates to identify opportunities for innovation in social media practices.<br>• Guide and mentor a team of social media professionals, fostering growth and collaboration within the team.<br>• Manage budgets and vendor relationships to support various initiatives across owned channels.
<p>A client of Robert Half in the <strong>construction and architectural industry</strong> is seeking a <strong>Digital Marketing Coordinator</strong> to support their growing marketing team. This role is ideal for someone who enjoys executing digital campaigns, managing content, and supporting brand visibility across multiple channels.</p><p>You will work closely with internal teams to help drive marketing initiatives, maintain digital assets, and support campaign performance tracking in a fast-paced environment.</p><p><strong>Key Responsibilities</strong></p><ul><li>Assist in the execution of digital marketing campaigns across web, email, and social media channels</li><li>Update and manage website content through CMS platforms</li><li>Coordinate marketing materials and digital assets across teams</li><li>Support content creation for social media, blogs, newsletters, and marketing collateral</li><li>Track and report on campaign performance and key marketing metrics</li><li>Assist with marketing events, promotions, and brand initiatives</li><li>Maintain organized marketing documentation and project timelines</li></ul><p><br></p>