<p><strong>Paid Digital Specialist (Contract)</strong></p><p><strong>Location:</strong> Columbia, MD (Hybrid – 3 days onsite)</p><p><strong>Duration:</strong> 3-month contract</p><p><strong>Schedule:</strong> 40 hours per week</p><p>W<strong>Role Overview</strong></p><p>We are seeking a Paid Digital Specialist to support the execution and optimization of paid media campaigns across key digital channels. This role is hands-on and focuses on campaign setup, performance monitoring, and ongoing optimization to drive measurable results.</p><p><strong>Key Responsibilities</strong></p><ul><li>Build and manage paid media campaigns across platforms including Google and Facebook</li><li>Execute campaign setup, optimization, and performance tracking from start to finish</li><li>Monitor campaign performance and make data-driven adjustments to improve outcomes</li><li>Develop and refine ad creative, including copy, visuals, and layouts</li><li>Generate reports and communicate campaign performance clearly to stakeholders</li><li>Maintain organized, accurate campaigns and ensure deadlines are consistently met</li></ul>