Posted by Alison Strickland on Monday, December 22, 2014 - 00:00 | Follow me
Is landing a new job one of your career resolutions for 2015? You may be in luck! Hiring in the creative industry is expected to pick up significantly.
What is the employment outlook for job seekers in the interactive, design and marketing fields? It's difficult to predict the future, but we can share some promising news.
According to TCG's latest research, one-third of advertising and marketing executives said they will expand their creative teams in the first half of 2015, up 21 percentage points from six months ago. Fifty-six percent told us headcount at their organizations will remain status quo; only 5 percent project hiring freezes and 6 percent expect to reduce the size of their staff.
The research revealed some other notable hiring trends:
- It's tough finding top talent. Forty-one percent of advertising and marketing executives said it's challenging to find skilled creative professionals today. Hiring managers at large advertising agencies (100+ employees) expect the greatest difficulty, with 59 percent of respondents reporting that it is somewhat or very challenging.
- Employers seek a range of specialties, suggesting multiple needs to fill. When executives were asked in which areas they plan to add staff in the first half of 2015, web design/production topped the list, followed closely by social media, content marketing and brand/product management. (View the infographic below for a breakdown of the results.)
- There's continued growth in the digital sector. According to Diane Domeyer, executive director of The Creative Group, businesses are laser-focused on improving their customers' experience given the power of today's consumer. "Companies are looking to refine every aspect of their offerings in the new year. In-house departments and agencies alike seek creative professionals who can help strengthen organizations' online branding via compelling websites and real-time interaction with virtual communities," she said.
Striking While the Iron is Hot
Job seekers: Are you prepared to capitalize on these hiring trends? Download our ebook, Your Definitive Guide to Getting Hired, so you can beat out the competition and land the job you want.
Hiring Trends Infographic
Related post: The Stiff Competition for Creative Jobs Today