<p>Marketing Manager – Premium Drinkware & Lifestyle Brands</p><p>Location: East Toronto (5 days/week onsite)</p><p>Are you a results-driven and creative marketer ready to make an impact in the world of premium consumer brands? We’re seeking a Marketing Manager to lead dynamic, multi-channel campaigns for globally recognized drinkware products retailed across e-commerce and in-store. This role combines strategic leadership, hands-on campaign management, and community-building with close access to content creators and influencers.</p><p>Key Responsibilities</p><p>Campaign Leadership</p><p>Plan, execute, and optimize multi-channel marketing campaigns spanning digital, influencer, PR, and retail.</p><p>Drive in-store activations and events at flagship locations, including pop-up experiences and brand showcases.</p><p>Partner with creative agencies to deliver campaigns that are on-brand, high quality, and performance-driven.</p><p>Influencer & Creator Partnerships</p><p>Build and manage relationships with Toronto-based creators and influencers.</p><p>Oversee and elevate content across TikTok, Instagram, YouTube, and emerging platforms, tying actions directly to campaign KPIs (growth, engagement, sales).</p><p>PR & Media</p><p>Lead agency relationships and manage in-house PR outreach.</p><p>Secure earned media coverage in lifestyle, food & beverage, and design publications, integrating results into broader marketing performance.</p><p>Content & Community</p><p>Manage brand social media accounts, nurturing and growing engaged online communities.</p><p>Produce compelling content with agencies, freelancers, and internal teams; maintain a robust editorial calendar with consistent messaging.</p><p>Respond to audience feedback and monitor engagement daily.</p><p>Reporting & Measurement</p><p>Deliver clear, actionable weekly/monthly reports on campaign performance, influencer ROI, PR outcomes, and event success.</p><p>Track and analyze KPIs, including follower growth, engagement rates, media coverage, and sales contribution.</p><p>Qualifications</p><p>5–6 years’ experience in digital marketing, content marketing, social media/influencer management, and brand activations (preferably within consumer brands or retail).</p><p>Proven ability to execute high-impact campaigns and build effective influencer relationships.</p><p>Skilled in outreach, social media management, and working with creative and agency teams; PR and media experience is a strong asset.</p><p>Portfolio showcasing successful campaigns and activations.</p><p>Highly organized and data-driven, leveraging metrics for decision-making.</p><p>Excellent communicator, both written and in-person.</p><p>Mindset & Culture Fit</p><p>Creative and analytical thinker: generates big ideas and tracks results.</p><p>Entrepreneurial and agile: thrives in a fast-paced, growth-oriented environment.</p><p>Collaborative, positive, and resilient: energizes teams and builds strong relationships, drama-free.</p><p>Passion for digital and social trends, open to working with offshore global teams</p>

<p>Required Skills & Attributes</p><p>Track record for growing online brands—demonstrated ability to drive exposure, followers, and D2C sales.</p><p>Social media and creative content portfolio ready to share.</p><p>Expert in digital campaign execution and management; able to set and communicate KPIs for impressions, earned media, engagement, and sales.</p><p>Strong organic and paid social media expertise, including influencer marketing and content calendar planning.</p><p>Video editing proficiency (Capcut, Premiere Pro) and Adobe Creative Suite.</p><p>Entrepreneurial, comfortable working with small, agile teams.</p><p>Experience collaborating with offshore content creators, designers, and marketers.</p><p>Able to work in-office in Toronto five days per week.</p><p>Nice to Have</p><p>Personal social media following or brand presence.</p><p>Both agency and in-house marketing experience.</p><p>Video/photography experience.</p><p>Experience with premium household appliance brands, luxury kitchenware, or similar retail categories.</p><p>Perks and Benefits</p><p>Career growth with an ambitious, globally-expanding brand.</p><p>Entrepreneurial, drama-free office culture with no corporate red tape.</p><p>Strong leadership, agile team, and opportunity to shape a growing business.</p><p>Interview Process</p><p>In-person interviews at the Robert Half office- with hiring managers.</p><p>In-person meetings at the client’s East Toronto office - with the team.</p><p>Ready to drive creativity and results for a world-class consumer brand? Apply today to join a fast-moving, collaborative team and build your marketing career in lifestyle and premium products</p>

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