<p><strong>The Company</strong></p><p>Our client in the hospitality industry is looking for a Content Analyst for a 6 month contract. The Content Analyst will work full time in the downtown Toronto office 5 days a week. Located near TTC subway stations or accessible through The Path, approximately a 10 minute walk from Union Station.</p><p><br></p><p><strong>The Position</strong></p><p>The Content Analyst will be focusing on supporting content operations across digital platforms, with a primary emphasis on managing and analyzing web content.</p><p><br></p><p>Responsibilities:</p><ul><li>Manage and update digital content using Content Management Systems (CMS), ensuring accuracy and alignment with branding guidelines.</li><li>Collaborate with cross-functional teams to support eCommerce, digital marketing campaigns, and other content updates</li><li>Analyze content performance data where applicable and provide insights or recommendations for improvements.</li><li>Collaborate with content creators, designers, and developers to gather required assets and information.</li><li>Ensure all content is optimized for digital display, responsive across devices, and follows SEO and accessibility best practices.</li><li>Conduct quality assurance checks to ensure accuracy, broken links, and formatting consistency.</li></ul>

<ul><li>Minimum of 2 years of experience in digital content management, eCommerce, or digital marketing, ideally within the hospitality sector or similar.</li><li>Proven experience working with <strong>content management systems (CMS)</strong> such as WordPress, Sitecore, Shopify, Adobe Experience Manager, or similar.</li><li>Proficiency in <strong>HTML</strong> and a good understanding of web formatting, content styling, and responsive content behavior.</li><li>Familiarity with the Adobe Creative Cloud (Indesign, Illustrator, Photoshop)</li><li>Strong understanding of SEO, metadata, taxonomy, and accessibility standards.</li><li>Excellent organizational skills and ability to manage multiple content updates on tight timelines.</li><li>Experience troubleshooting technical issues and collaborating with vendor partners to resolve them.</li><li>Proficiency in PowerPoint, Excel, and project management tools.</li><li>Excellent problem-solving abilities and a keen eye for detail.</li><li>Strong communication skills and the ability to collaborate effectively with technical and non-technical stakeholders.</li></ul>

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