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Marketing Director in Ottawa, ON

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centres on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. A Master of Business Administration (MBA) is often preferred, as is five to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Ottawa, ON
112811 - 157534
Low
112811
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
136178
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
157534
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 157534 189694 213563 VP of Marketing 143213 162308 175624 Marketing Manager 86933 101756 111555 Marketing Specialist 60300 67084 74621 Marketing Coordinator 52511 63818 71104 Marketing Analytics Manager 95978 106279 118088 Marketing Analytics Specialist 65325 82913 97485 Media Manager 90199 97988 108038 Product Manager 80149 97234 117083 Product Marketing Manager 72360 94219 115826 Project Manager – Marketing and Creative 75878 96229 108038 Demand Generation Manager 83164 93968 105023 Media Buyer 59295 72109 87435 Media Planner 53516 61808 71606 Brand Manager 77134 94219 114068 Event Manager 56280 69848 80149 Event Coordinator 49245 57285 65576 Communications Director 113314 136680 158036 Communications Manager 92460 106781 121103 Communications Specialist 58793 70350 80651 Public Relations Director 114068 126881 140449 Public Relations Manager 91706 100751 118841 Public Relations Specialist 58793 70099 80400

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.