This role is responsible for developing and executing strategies to generate qualified leads and drive revenue growth. The demand generation manager role requires a deep understanding of the target audience, marketing automation, and data analytics to create effective campaigns and optimize performance.
Typical demand generation manager duties:
Develop and implement comprehensive demand generation strategies aligned with business objectives.Define target audiences, buyer personas, and customer journeys.Utilize marketing automation platforms to nurture leads and improve conversion rates.Track and analyze campaign performance metrics to measure ROI.Analyze marketing data to identify trends, insights, and opportunities for improvement.Use data to inform campaign optimization and decision-making.
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Salary for Demand Generation Manager in Ottawa, ON
82661 -
104771
25th percentile
82661
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
92963
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
104771
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
