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Brand Manager in Ottawa, ON

Brand Manager Job Description

A Brand Manager in Canada holds a pivotal role in shaping a brand's presence, perception, and performance within the market. This position is responsible for the end-to-end development and execution of brand strategies designed to enhance brand awareness, drive sales, cultivate customer loyalty, and ultimately grow market share. The role demands a blend of strategic thinking, analytical acumen, and creative vision, leveraging market research insights to inform brand positioning, guide product development, and orchestrate integrated marketing and communications initiatives. Candidates typically possess 5-8 years of progressive experience in marketing or brand management, with a proven track record of building successful brands. A bachelor's degree in Marketing, Business Administration, or a related field is generally required, and a deep understanding of Canadian consumer behavior, cultural nuances, and competitive landscapes is essential.

Typical brand manager duties:

Conduct thorough market research and competitive analysis to identify opportunities and challenges within the Canadian market.Develop, implement, and manage comprehensive brand strategies, marketing plans, and product roadmaps.Define and maintain brand identity, messaging, and visual guidelines across all touchpoints.Collaborate closely with product development, sales, creative, and external agencies to ensure cohesive brand execution.Monitor brand performance using key metrics, analyzing sales data, market share, and consumer insights to optimize strategies.Lead new product or service launches and marketing campaigns tailored for the Canadian audience.Manage brand budgets, forecasting, and reporting on marketing expenditures and ROI.

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Salary for Brand Manager in Ottawa, ON
77134 - 114068
Low
77134
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
94219
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
114068
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 157534 189694 213563 VP of Marketing 143213 162308 175624 Marketing Director 112811 136178 157534 Marketing Manager 86933 101756 111555 Marketing Specialist 60300 67084 74621 Marketing Coordinator 52511 63818 71104 Marketing Analytics Manager 95978 106279 118088 Marketing Analytics Specialist 65325 82913 97485 Media Manager 90199 97988 108038 Product Manager 80149 97234 117083 Product Marketing Manager 72360 94219 115826 Project Manager – Marketing and Creative 75878 96229 108038 Demand Generation Manager 83164 93968 105023 Media Buyer 59295 72109 87435 Media Planner 53516 61808 71606 Event Manager 56280 69848 80149 Event Coordinator 49245 57285 65576 Communications Director 113314 136680 158036 Communications Manager 92460 106781 121103 Communications Specialist 58793 70350 80651 Public Relations Director 114068 126881 140449 Public Relations Manager 91706 100751 118841 Public Relations Specialist 58793 70099 80400

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.