Chief Marketing Officer in Ottawa, ON

Chief Marketing Officer Job Description

The Chief Marketing Officer is a senior executive responsible for the strategic vision, leadership, and overall execution of all marketing initiatives for the organization. This role drives brand development, market growth, and customer engagement by creating and implementing a comprehensive marketing strategy that is aligned with the company’s business objectives. The Chief Marketing Officer acts as a key voice in the C-suite, leveraging deep expertise in branding, digital marketing, public relations, and data analytics to build market presence and drive revenue. Candidates must possess exceptional leadership and communication skills, a proven track record of scaling marketing operations, and a forward-thinking mindset. Typically, 15+ years of progressive experience in marketing, with a significant portion in a senior or executive leadership role, is required. A bachelor's degree in Marketing, Business, or a related field is essential, with an MBA or other advanced degree highly preferred. A demonstrated understanding of the unique Canadian consumer landscape, market dynamics, and media environment is a critical requirement.

Typical chief marketing officer duties:

Develop and execute a multi-year marketing strategy to achieve business growth, brand recognition, and market share objectives.

Lead, mentor, and manage the entire marketing department, fostering a culture of creativity, innovation, and performance.

Oversee all marketing functions, including brand management, public relations, digital marketing, demand generation, product marketing, and market research.

Define and champion the company’s brand identity, value proposition, and public-facing narrative.

Collaborate with other C-suite executives (e.g., CEO, COO, CFO) to ensure marketing efforts are integrated with overall business strategy and financial goals.

Manage and optimize the marketing budget, ensuring a strong return on investment (ROI) and a data-driven approach to resource allocation.

Analyze market trends, consumer behaviour, and competitor activities to identify new opportunities for growth, with a specific focus on the Canadian market.

Serve as a key spokesperson for the company, engaging with media and stakeholders to enhance the organization's reputation and visibility.

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Salary for Chief Marketing Officer in Ottawa, ON

157534 - 213563

Low

157534

The candidate is new to the role or has limited experience and is building necessary skills.

Mid

189694

The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.

High

213563

The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.

Projected salaries for related positions

Job title

Low

Mid

High

VP of Marketing

143213

162308

175624

Marketing Director

112811

136178

157534

Marketing Manager

86933

101756

111555

Marketing Specialist

60300

67084

74621

Marketing Coordinator

52511

63818

71104

Marketing Analytics Manager

95978

106279

118088

Marketing Analytics Specialist

65325

82913

97485

Media Manager

90199

97988

108038

Product Manager

80149

97234

117083

Product Marketing Manager

72360

94219

115826

Project Manager – Marketing and Creative

75878

96229

108038

Demand Generation Manager

83164

93968

105023

Media Buyer

59295

72109

87435

Media Planner

53516

61808

71606

Brand Manager

77134

94219

114068

Event Manager

56280

69848

80149

Event Coordinator

49245

57285

65576

Communications Director

113314

136680

158036

Communications Manager

92460

106781

121103

Communications Specialist

58793

70350

80651

Public Relations Director

114068

126881

140449

Public Relations Manager

91706

100751

118841

Public Relations Specialist

58793

70099

80400

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels.

Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.