The State of Creative Hiring - U.S.

By Robert Half December 11, 2019 at 7:00am

Slide 1 of 6

STATE OF CREATIVE HIRING — U.S.

First Half of 2020

COMPANIES’ HIRING PLANS FOR FULL-TIME CREATIVE EMPLOYEES

67% Expanding
Adding new positions
31% Maintaining
Only filling vacated positions
1% Freezing
Neither filling vacated positions nor creating new ones
1% Reducing
Eliminating positions
1% Don’t know

69% of companies plan to increase the number of freelancers on their staff.

Responses do not total 100 percent due to rounding.

Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

Slide 2 of 6

STATE OF CREATIVE HIRING — U.S.

First Half of 2020

TOP AREAS FOR HIRING

1. Web and Mobile Development
2. User experience
3. User interface and interaction design
4. Creative development
5. Web production
6. Visual design
7. User research
8. Digital marketing
9. Marketing strategy
10. Information architecture; marketing technology; social media*

(Multiple responses were permitted. Top responses are shown.)

*Denotes a tie.

Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

Slide 3 of 6

STATE OF CREATIVE HIRING — U.S.

Recruiting Challenges

86% of hiring decision makers say it’s challenging to find skilled creative talent today.

TOP TECHNICAL SKILLS IN IMMEDIATE DEMAND

1. Digital strategy
2. Content creation and content marketing; social media management*
3. Artificial intelligence and machine learning
4. Data science, data analysis and A/B testing
5. User interface design

(Multiple responses were permitted. Top responses are shown.)

*Denotes a tie.

Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

Slide 4 of 6

STATE OF CREATIVE HIRING — U.S.

Retention Challenges

51% of advertising and marketing managers say unexpectedly losing a highly skilled team member would have significant, adverse impact on their business because they’d be hard to replace.

45% think they’d be stretched thin but could find a replacement for the role fairly quickly.

Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

Slide 5 of 6

STATE OF CREATIVE HIRING — U.S.

Retention Challenges

55% of hiring decision makers say they experience the most turnover among midlevel employees.

AT WHAT POSITION LEVEL DOES YOUR COMPANY EXPERIENCE THE MOST EMPLOYEE TURNOVER?

Entry-level (0-3 years’ experience) 33%
Midlevel (4-8 years’ experience) 55%
Senior-level (8+ years’ experience) 10%
Executive-level 2%

Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

SLIDE 6 of 6

STATE OF CREATIVE HIRING — U.S.

Retention Tactics

TOP STEPS COMPANIES HAVE TAKEN TO RETAIN CREATIVE AND MARKETING EMPLOYEES IN THE LAST YEAR

1. Offered better benefits (48%)
2. Improved professional training and development (44%)
3. Increased bonuses; offered more flexible scheduling options* (43%)
4. Became more open to remote work and employee relocation opportunities (40%)
5. Raised salaries — more than we traditionally would have (39%)

7% of companies haven’t taken any steps to improve retention.

(Multiple responses were permitted. Top responses are shown.)

*Denotes a tie.

Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

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