The State of Creative Hiring - U.S.

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By Robert Half June 11, 2019 at 7:00am

STATE OF CREATIVE HIRING – U.S.

Second Half of 2019

Slide 1

COMPANIES’ HIRING PLANS FOR FULL-TIME CREATIVE EMPLOYEES

75% Expanding
Adding new positions
24% Maintaining
Only filling vacated positions
1% Freezing
Not filling vacated positions nor creating new ones
1% Reducing
Eliminating positions

62% of companies plan to increase the number of freelancers on staff.

TOP AREAS FOR HIRING*

1. Web and mobile development
2. User experience
3. Web production
4. User interface and interaction design
5. Creative development
6. Visual design
7. Digital marketing
8. User research
9. Social media
10. Information architecture

*Multiple responses were permitted. Top responses are shown.

Source: The Creative Group survey of more than 400 advertising and marketing hiring decision makers in the United States

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

STATE OF CREATIVE HIRING – U.S.

Slide 2

Staffing challenges

86% of hiring decision makers say it’s challenging to find skilled creative talent today.

On average, it takes employers:
4 weeks to hire for an open staff-level creative position.
6 weeks to hire for an open management-level creative position.

Source: The Creative Group survey of more than 400 advertising and marketing hiring decision makers in the United States

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans

STATE OF CREATIVE HIRING – U.S.

Slide 3

Digital Marketing Staffing

45% of hiring decision makers say their team is understaffed in digital areas.

75% say it’s challenging to find and retain professionals with up-to-date digital skills.

Source: The Creative Group survey of more than 400 advertising and marketing hiring decision makers in the United States

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans

STATE OF CREATIVE HIRING – U.S.

Slide 4

WHEN HIRING FULL-TIME CREATIVE STAFF TO SUPPORT DIGITAL MARKETING INITIATIVES:

How helpful would it be for you to collaborate with IT decision makers in your company?

Very helpful 51%
Somewhat helpful 41%
Not very helpful 5%
Not helpful at all 3%

How often do you consult IT hiring decision makers in your company?

Always 23%
Very often 42%
Somewhat often 23%
Not very often 7%
Never 4%

Source: The Creative Group survey of more than 400 advertising and marketing hiring decision makers in the United States

Responses do not equal 100 percent due to rounding.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans

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