2025 Marketing Salary Guide

We know marketing is so much more than creative designs. It is the vital engine that drives customer awareness, engagement, and ultimately, revenue growth for any business. Beyond usual responsibilities, recent changes in business priorities have had a knock-on effect on marketing teams. Budgets have tightened with a growing emphasis on demonstrating ROI, plus advancements in generative AI have put a big question mark on how marketing talent should be using it without losing their creative touch.

That’s why we have curated the 2025 Robert Half Marketing Salary Guide to equip you with the insights and confidence to make the right hiring decisions around the aforementioned trends. Whether you're a hiring manager looking to attract top creative talent or a marketing jobseeker hoping to find your next role, this guide provides valuable insights and Australian salary benchmarks based on Robert Half’s placement data to help the decision-making process.

In marketing, a key recruiting challenge for businesses is hiring fast enough to land top talent. Highly sought candidates expect a robust compensation package, including comprehensive benefits and perks. Expanding flexible work options can be key to successful compensation negotiations. Join us as we walk you through the hiring trends in marketing.

Salaries by category

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Enter your city to localise national average salaries. Starting salaries can vary greatly depending on a professional’s skills and experience, company size and demand for the role.

Marketing

Design

Communications

Event Management

Position title

25th percentile

50th percentile

75th percentile

Marketing Administrator

64000

68500

73000

Marketing Coordinator

68000

73000

78000

Marketing Advisor

79000

90000

101000

Marketing Manager

108500

141500

150000

Digital Marketing Specialist

88000

99000

108000

Digital Marketing Manager

107500

142000

149500

25th percentile

The candidate has little or no prior experience in the position and is still developing relevant skills.

50th percentile

The candidate has an average level of experience and has most of the necessary skills.

75th percentile

The candidate has above-average experience, has most or all the necessary skills and may have specialised qualifications.

Salary range based on three percentiles The starting salaries represent gross yearly salaries. They do not include bonuses, benefits or superannuation.

Marketing market update

Experts in digital marketing, graphic design, content and social media are most in demand, with financial services, e-commerce and professional services among the industries recruiting for marketing professionals the most across Australia.

Marketing employees have generally enjoyed more remote and hybrid work options than those in other fields, but candidates often seek even greater flexibility. Professionals want more off-site days, and many say they’re willing to change jobs to get them.

With generative AI allowing marketing and creative professionals to personalise marketing messages, envision design variations and experiment with new ideas, these teams were among the earliest adopters of the technology. Marketers understand AI experience is sought after for creating compelling campaigns and designs, decoding customer behavior and gauging ROI.

of workers say learning and enhancing AI skills related to their role is necessary for their future career success of workers say learning and enhancing AI skills related to their role is necessary for their future career success

of workers say they are transparent about the usage of generative AI to their manager of workers say they are transparent about the usage of generative AI to their manager

The widespread adoption of hybrid, remote work and flexible work hours in marketing has led to a significant boost in productivity for many professionals. To ensure decentralised teams are connected, 49% of companies say they have improved communication and feedback, and 39% plan to implement optimised workflow management to improve productivity levels in 2025. Employers who can offer flexible work benefits can reap the rewards of engaged and productive marketing teams.

of workers say working hybrid has a positive impact on their productivity levels of workers say working hybrid has a positive impact on their productivity levels

of workers say working outside traditional hours has a positive impact on their productivity levels of workers say working outside traditional hours has a positive impact on their productivity levels

In-demand jobs in marketing

Marketing Manager

Content Manager

Social Media Manager

Marketing Coordinator

Digital Marketing Manager

Graphic Designer

Communications Advisor

Social Media Manager

In-demand technical skills in marketing

CMS (Drupal, Joomla!, etc.)

SEO

CRM (Salesforce, Oracle, etc.)

Marketing automation skills

Graphic design

Social media

In-demand soft skills in marketing

Storytelling skills

Social and communication skills

Analytical skills

Creativity

How much should I earn or pay?

In-demand certifications and degrees in marketing

Relevant bachelor's degrees (Bachelor of Marketing, Bachelor of Communications in Marketing/Advertising/PR, Bachelor of Design)

Google Ads certification

Adobe qualifications

Top industries hiring for marketing talent

Financial services

E-commerce

Professional services

Insurance

Health

Not-for-profit

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Hiring managers: Need more insights? Schedule a Salary Guide walk-through

The salaries listed in the Salary Guide from Robert Half are the result of a rigorous, multistep process to ensure our projections accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across Australia as well as third-party job posting data that we use to independently validate the salary ranges.

The salaries listed in the salary tables represent gross yearly salaries. They do not include bonuses, benefits or superannuation. We report salaries in three percentiles, recognising that professionals join companies at varied experience levels.

The non-salary data presented in this Salary Guide is derived from an online survey conducted by an independent research firm commissioned by Robert Half in November 2024. The survey gathered responses from 500 hiring managers and 1,000 full-time office workers in finance, accounting, business support, and IT and technology. Respondents are drawn from a sample of SMEs to large private, publicly-listed and public sector organisations across Australia.