Generation name Generational backdrop Traits  Motivations Workplace behaviours Challenges
Baby Boomers  (Born 1946-1964) 

Influenced by:  

  • Civil rights movement  

  • Women's movement  

  • Vietnam War 

  • Loyal  

  • Hardworking 

  • Experienced 

  • Results driven 

Motivated by:

  • Job security 

  • Personal development  

  • Career stability 

  • Career progression 

  • Long-term rewards 

  • Value structure and planning.  

  • Prefer face to face communication. 

  • Loyal to their organisation. 

  • Often willing to pursue leadership roles (often well-represented among senior decision-makers).

  • Less confident with new technology (however, they do value productivity and see technology’s value).

Gen X 

(Born 1965-1980) 

Influenced by:  

  • Growing up during times of economic and social instability (i.e., AIDS epidemic). 

  • The rise of single-parent and blended families. 

  • Independent 

  • Pragmatic  

  • Adaptable 

  • Cynical 

  • Resourceful 

  • Entrepreneurial

Motivated by:  

  • Work-life balance  

  • Flexibility  

  • Personal growth 

  • Positive work relationships 

  • Emotional security 

  • Career objectives

  • Autonomous work style.  

  • Respond well to direct and honest feedback.  

  • Highly comfortable with change, seeking out challenging and interesting jobs.

  • Can be reluctant to take on formal leadership roles.  

  • Find it difficult to remain loyal to their organisation.

Millennials/Gen Y 

(Born 1981-1996)

Influenced by:  

  • The rise of the internet and globalisation. 

  • Tech-savvy (digital natives) 

  • Self-confident  

  • Collaborative  

  • Purpose driven 

Motivated by:  

  • Work-life balance (They prioritise leisure time more than previous generations). 

  • Meaningful work  

  • High job satisfaction 

  • Career development

  • Autonomous work style.  

  • Thrive in team environments where there is a common goal. 

  • They have high expectations for rapid promotions, pay rises and instant feedback. 

  • They feel most comfortable in workplaces that provide transparency and guidance.

  • Find it difficult to trust authority (they will often question it).  

  • They place less emphasis on leadership.  

Gen Z 

(Born 1997-2012)

Influenced by:  

  • The proliferation of social media, smart phones and technology.  

  • The most tech-savvy (digital natives). 

  • Entrepreneurial 

  • Socially conscious 

  • Optimistic

 

 

Motivated by:  

  • “Making a difference” 

  • Financial stability 

  • Flexible work arrangements to maintain a healthy work-life balance. 

  • Inclusive and supportive work environments.  

  • New digital tools and platforms. 

  • Expect fast communication and tech integration. 

  • Value diversity, flexibility and mental wellbeing. 

  • Seek rapid career progression and learning opportunities. 

  • Values independence to develop and showcase their personal competencies. 

  • Can sometimes struggle to navigate in person communication due to their digital upbringing.   

  • The generation most likely to report stress or burnout due to their strong focus on holistic well-being.  

  • Their expectations around progression and purpose can clash with more hierarchical organisations.