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Digital UX/UI and design Marketing and public relations
Position title 25th Percentile 50th Percentile 75th Percentile Head of Digital 77750 85000 104500 Digital Marketing Manager 43000 49000 64250 Digital/Insights Analyst 32000 41500 58500 SEO/PPC Specialist 30500 40500 57250 Social Media Manager 26750 37000 57000 Digital Executive 27500 30000 38000 Digital Assistant 26000 27750 29250
25th Percentile
The candidate has little or no prior experience in the position and is still developing relevant skills.
50th Percentile
The candidate has an average level of experience and has most of the necessary skills.
75th Percentile
The candidate has above-average experience, has most or all the necessary skills, and may have specialised qualifications

Functional areas in marketing and creative where businesses are most likely to hire

Digital marketing Events Communications Research and content

Top technical skills in marketing and creative

Artificial Intelligence tools Data analysis Project management Customer relationship management (CRM) Artificial Intelligence tools Multilingualism Marketing automation tools Data analysis

Top soft skills in marketing and creative

Commercial acumen Problem solving / Critical thinking Creative thinking Leadership Emotional intelligence Commercial acumen Problem solving / Critical thinking Creative thinking

How much should I pay or earn?

Top certifications and degrees in marketing and creative

Learn which certifications are most sought after by hiring managers CIM Google Ads certifications Adobe qualifications Institute of Data and Marketing (IDM) qualifications

Top industries for marketing and creative specialists

Learn which industries increased their search for marketing and creative specialists Financial services / Insurance E-commerce Consulting Digital media agencies

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The salaries listed in the Salary Guide from Robert Half are the result of a rigorous, multistep process to ensure our projections accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the UK and third-party job posting data from Textkernel that we use to independently validate the salary ranges. The salaries listed in the salary tables represent starting compensation only, meaning pay for someone new to a company in the position listed. Our estimates do not include bonuses, benefits or perks. We report salaries in percentiles and ranges, recognising that professionals join companies at varied experience levels. Non-salary data referenced in this Salary Guide is based on an online survey developed by Robert Half and conducted by an independent research firm. During June and July 2024 Robert Half commissioned research amongst 1,500 respondents using an online data collection methodology. The respondents represent 500 hiring managers and 1,000 workers in finance and accounting, IT and technology, administrative and office support, marketing and creative, and the financial services industry. Respondents are drawn from a sample of SMEs to large private, publicly listed and public sector organisations across the UK. Disclaimer The Salary Guide is solely for noncommercial use, and the copyright is the exclusive property of Robert Half. This guide cannot be reproduced or disseminated in any part without Robert Half’s written permission. ©2024 Robert Half Inc. An Equal Opportunity Employer.