Top certifications, industries, in-demand roles
Professionals who hold relevant certifications are well positioned to earn higher starting salaries, especially in areas with active job growth and need for specialist knowledge. Below are some leading qualifications.
CIM
Google Ads certifications
Adobe qualifications
Institute of Data and Marketing (IDM) qualifications
Firms operating in these sectors are hiring for marketing and creative talent the most and often pay above average for the right experience and qualifications. What’s more, they typically provide clearer routes to progression and salary increases.
Business Services
IT
Manufacturing / Industrial Facilities
Trade / Retail
Education / Research
With demand for specialist skills accelerating, businesses must keep pace with the roles set to define the workplace in 2026. Understanding where hiring demand is intensifying supports smarter, more strategic workforce planning.
Marketing Manager
Digital Marketing Manager
Marketing Assistant
Social Media Manager
Marketing Executive