<p>We are seeking a Senior Performance Marketing Manager who a direct-to-consumer (DTC) brand in the Greater Pittsburgh area. In this role, you will own performance marketing, taking responsibility for paid growth and drive EBITA. This is a hands on role, building campaigns from the ground up with support of a creative team. Candidates must have CPG industry experience, selling direct to consumer with expertise driving online sales. Candidates must be commutable 5 days per week.</p><p><br></p><p>Responsibilities:</p><p><br></p><ul><li>Owning Meta ads (primary growth driver), Google Shopping, Google Search, PMAX, YouTube ads (prospecting + retargeting), Retargeting across channels (site visitors, engagers, email lists), Amazon PPC + DSP strategy (in partnership with our Amazon lead) , TikTok ads and coordination with TikTok Shop affiliates, and Performance management of influencer/affiliate programs (CAC-positive focus)</li><li>Own strategy, execution and account rebuilds</li><li>Build a UGC and ad creative pipeline for Meta/YouTube/TikTok</li><li>Set performance targets and own Email & SMS lifecycle strategy (Klaviyo)</li><li>Daily/weekly reporting across all paid channels</li><li>Own A/B testing roadmap for performance pages</li><li>Experienced working in Shopify</li><li>Manage budgets upwards of $150-200K per month in spend</li></ul>
<p>An international law firm is seeking an experienced Delaware based Bankruptcy & Litigation Paralegal to support both Restructuring and Litigation teams. This role involves working on complex bankruptcy matters as well as corporate litigation cases. This role is with an incredibly stable major law firm. Supports multiple attorneys in Wilmington and offers a terrific path for growth and challenging work. </p><p><br></p><p>Interested candidates who would like to be considered immediately can reach out to Kevin Ross at Robert Half in Philadelphia. </p><p><br></p>
<p>Our team is seeking a proactive Marketing Assistant to support both sales and marketing initiatives and drive business growth. This contract-to-permanent opportunity offers exposure to a range of functions, including relationship building, market research, and collaborative project execution.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Serve as a liaison between inside sales representatives and external marketing firms to enhance collaboration and customer engagement.</li><li>Conduct market research to identify potential clients and key decision-makers.</li><li>Track and manage sales and marketing activities using CRM tools to ensure accurate data reporting and progress monitoring.</li><li>Provide insights and feedback to marketing teams to help shape lead generation strategies.</li><li>Coordinate meetings and networking events to support relationship-building efforts.</li><li>Assist in the creation and execution of email campaigns, direct marketing initiatives, and social media strategies.</li><li>Organize and manage administrative tasks, such as inbox management and scheduling.</li><li>Collaborate with sales leadership to align marketing strategies with business development goals.</li><li>Monitor and evaluate the effectiveness of marketing activities and recommend adjustments to ensure optimal results.</li><li>Support event planning and execution to enhance brand visibility and customer engagement.</li></ul>
