We are looking for an experienced Marketing Manager to lead strategic initiatives and drive impactful campaigns in the education sector. This role requires a creative thinker who excels in digital and B2B marketing strategies to enhance brand visibility and engagement. Join our team in Scotch Plains, New Jersey, to make a difference in shaping our marketing efforts.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies tailored to the education industry.<br>• Lead the planning and management of email campaigns to maximize audience engagement.<br>• Drive B2B marketing initiatives, building strong relationships with partners and stakeholders.<br>• Oversee digital marketing efforts, including social media, SEO, and paid advertising.<br>• Analyze campaign performance data to identify opportunities for improvement and optimization.<br>• Collaborate with cross-functional teams to ensure brand consistency across all platforms.<br>• Create and manage budgets for marketing campaigns to ensure cost-effective execution.<br>• Research market trends and competitor activities to inform strategic decisions.<br>• Foster brand awareness through innovative campaigns and targeted messaging.<br>• Monitor industry advancements to incorporate new tools and techniques into marketing plans.
We are looking for an experienced and innovative Marketing Manager to join our team in New York, New York on a Contract to permanent basis. In this role, you will be responsible for driving audience growth, boosting event participation, and enhancing member engagement for a leading cultural institution. This position offers a unique opportunity to combine traditional marketing strategies with data-driven audience outreach to attract and retain members from diverse industries such as media, sports, gaming, entertainment, and technology.<br><br>Responsibilities:<br>• Develop and implement marketing strategies to increase daily visitation and achieve audience growth goals.<br>• Drive attendance at events, including family programs, screenings, and gaming tournaments.<br>• Collaborate with internal teams to create engaging member experiences and promotional campaigns.<br>• Lead targeted outreach initiatives to recruit and retain members, focusing on diverse industries like media, sports, and entertainment.<br>• Represent the organization as a brand ambassador during public events and across communication channels.<br>• Support the planning and execution of exclusive events, such as exhibition previews, galas, and receptions.<br>• Manage the creation of marketing materials, including brochures, newsletters, and digital content.<br>• Analyze campaign performance and provide regular reports on trends and opportunities for improvement.<br>• Work closely with the Development team to enhance member engagement through marketing and social media outreach.
We are looking for an experienced Customer Service Representative to join our team on a long-term contract basis in Parsippany, New Jersey. In this role, you will play a key part in ensuring smooth and efficient order management while delivering exceptional service to our clients. The ideal candidate will be detail-oriented, proactive, and skilled in communication to support our dynamic business operations.<br><br>Responsibilities:<br>• Accurately input and manage domestic and international sales and sample orders, ensuring all details such as pricing, product specifications, delivery timelines, and account information are correct.<br>• Monitor and oversee open orders, adjusting to changes prompted by customer requests, production schedules, or shipping delays.<br>• Maintain and update customer pricing information, running reports to identify issues and ensuring accurate billing for shipped orders.<br>• Process chargebacks related to demurrage or detention with high precision and ensure proper customer billing.<br>• Utilize tools like SAP, OneNote, and SharePoint to organize customer and product information while managing Z block reports.<br>• Work collaboratively with teams in logistics, supply chain, marketing, and sales to streamline order processing and enhance customer satisfaction.<br>• Investigate and resolve customer inquiries or concerns promptly and professionally to maintain strong client relationships.<br>• Generate reports and analyze data to identify trends or areas for improvement in customer service operations.<br>• Communicate effectively with customers via email and phone to provide updates, clarify details, and ensure their needs are met.
<p>We are looking for an experienced VP of Strategic Marketing and Client Engagement. In this leadership role, you will drive the development of innovative marketing strategies designed to align with client business goals and enhance engagement through data-driven approaches. This position requires a strong blend of strategic vision, analytical expertise, and collaborative leadership to deliver impactful results for healthcare and life sciences clients. Candidates must have experience with both B2B HCP audiences and B2C Physician audiences. This role requires quarterly travel throughout the East Coast. </p><p><br></p><p>Responsibilities:</p><p>• Partner with clients to develop and implement marketing strategies that align with their business objectives and deliver measurable outcomes.</p><p>• Oversee cross-functional collaboration across marketing, analytics, and product teams to optimize media strategies, improve audience targeting, and enhance engagement.</p><p>• Utilize data insights to curate audience segmentation and design campaigns tailored to specific client needs.</p><p>• Play a key role in business development efforts, including campaign performance analysis and strategies for revenue growth.</p><p>• Create and execute plans aimed at improving client satisfaction, retention rates, and overall revenue.</p><p>• Collaborate with analytics teams to ensure data-driven recommendations support omnichannel marketing initiatives.</p><p>• Lead strategic planning efforts in close coordination with data science and engineering teams to deliver insight-focused solutions.</p><p>• Mentor and manage account management, analytics, and strategy teams to drive operational excellence and foster growth.</p><p>• Develop comprehensive strategic roadmaps that guide client projects and enhance marketing program effectiveness.</p><p>• Support the alignment of marketing strategies with organizational growth objectives and industry trends</p>
<p>We are looking for an experienced Omnichannel Marketing Manager to lead and execute demand generation strategies while driving growth through innovative campaigns. This role involves designing and managing omnichannel marketing initiatives to enhance brand visibility and audience engagement. The position offers an opportunity to work on cutting-edge paid media strategies and audience segmentation. This role requires HCP audience experience.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive growth marketing strategies to drive demand generation.</p><p>• Manage and optimize omnichannel campaigns, ensuring alignment with brand objectives.</p><p>• Oversee paid media initiatives, including paid social and paid search, to maximize ROI</p><p>• Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists</p><p>• Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus</p><p>• Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement</p><p>• Utilize audience segmentation techniques to create targeted and impactful campaigns.</p><p>• Monitor and analyze campaign performance to identify trends and enhance effectiveness.</p><p>• Collaborate with cross-functional teams to align marketing efforts with overall business goals.</p><p>• Leverage automation tools to streamline campaign workflows and improve efficiency.</p><p>• Conduct thorough market research to identify opportunities for audience engagement.</p><p>• Optimize email marketing campaigns and Google Ads for better reach and conversions.</p><p>• Continuously refine strategies based on data insights and analytics.</p>
<p>We are looking for a dynamic Service Manager to lead and oversee the operations of our service department in Nazareth, Pennsylvania. This role is ideal for an experienced individual passionate about delivering exceptional service, managing teams, and strengthening customer relationships. As a key leader, you will ensure the department runs smoothly, efficiently, and aligns with organizational goals.</p><p><br></p><p>If you are already in contact with one of our Recruiting Managers, please reach out to them directly to discuss this opportunity. If not, for immediate consideration, please apply or call Warren Knight at 484-214-2624</p><p><br></p><p>Responsibilities:</p><p>• Lead and inspire a team of service technicians and support staff, fostering a culture of collaboration and excellence.</p><p>• Manage daily operations within the service department to ensure timely and high-quality maintenance and repairs.</p><p>• Build and maintain strong customer relationships by addressing their needs and ensuring satisfaction with service delivery.</p><p>• Analyze and monitor performance metrics such as productivity, turnaround times, and profitability to drive improvements.</p><p>• Oversee scheduling, resource allocation, and workflow optimization to enhance department efficiency.</p><p>• Collaborate with sales and parts teams to deliver value-added services and drive revenue growth.</p><p>• Enforce compliance with safety protocols, company policies, and manufacturer standards.</p><p>• Identify and implement process improvements to reduce costs and elevate service capabilities.</p><p><br></p>
<p>Join a well-established, independent wealth management firm with a long-standing reputation for delivering personalized investment strategies to high-net-worth individuals, families, and institutions. Our client is seeking a Client Service Associate to support a dynamic Private Wealth Advisory team. This is an excellent opportunity for a motivated, detail-oriented professional looking to grow within the private wealth management space. You’ll be working directly with high-net-worth clients and gain hands-on exposure to multiple areas of the business—from onboarding and account servicing to client communications and marketing support.</p><p><br></p><p>Responsibilities of this position will include:</p><p>· Manage new client onboarding and account setup</p><p>· Handle day-to-day service requests (wires, transfers, maintenance)</p><p>· Support relationship management for select clients</p><p>· Liaise with attorneys, accountants, and custodians</p><p>· Prepare client communications and quarterly reports</p><p>· Assist in marketing efforts: update materials, create presentations, and support email campaigns</p><p>· Participate in developing better client communications and social media initiatives</p><p><br></p><p>For immediate consideration for this position please email Alex.Muzaurieta@roberthalf.</p>
<p>We’re seeking a strategic and hands-on <strong>Director of Omnichannel Marketing</strong> to lead the development and execution of cohesive, data-driven marketing campaigns across multiple channels. This role will start as a player/coach, building the foundation for omnichannel excellence and evolving into a leadership position with a growing team.</p><p><br></p><p>You’ll be responsible for unifying our messaging across platforms, leveraging customer data platforms (CDPs), and driving audience intelligence to inform segmentation, journey design, and campaign execution. This is a high-impact role for someone who thrives in fast-paced environments and is passionate about marketing technology, customer insights, and innovation.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Lead and grow a high-performing omnichannel marketing team</li><li>Develop and execute unified marketing strategies across email, SMS, social media, and emerging channels.</li><li>Own message mapping to ensure consistent and cohesive communication across all touchpoints.</li><li>Design and optimize customer journeys using 1P/3P data and CDPs (e.g., Segment, mParticle, Tealium).</li><li>Collaborate with analytics teams to interpret marketing performance reports and present insights to executive leadership.</li><li>Launch and expand presence across social media platform</li><li>Expertise driving acquisition and retention strategies using platforms like Iterable, Braze, SFMC, Marketo, Adobe, or HubSpot.</li><li>Build and refine audience segmentation and lifecycle marketing strategies.</li><li>Partner cross-functionally with product, sales, and data teams to align marketing efforts with business goals.</li></ul><p><br></p>
<p>We’re looking for a reliable and customer-focused Assistant Property Manager to help oversee daily operations at one of our residential communities. This role is ideal for someone who thrives in a fast-paced environment, enjoys working with people, and has a strong eye for detail.</p><p>What You’ll Do:</p><ul><li>Support Leasing Activities:</li><li>Assist with showing units, processing applications, and preparing lease agreements. Help maintain high occupancy rates through excellent customer service and follow-up.</li><li>Resident Relations:</li><li>Serve as a point of contact for residents, addressing questions, concerns, and service requests with professionalism and care.</li><li>Maintenance Coordination:</li><li>Submit and track work orders, follow up with vendors, and ensure timely resolution of maintenance issues. Conduct property inspections to uphold quality standards.</li><li>Administrative Support:</li><li>Maintain accurate resident files and property records. Assist with rent collection, invoice processing, and budget tracking.</li><li>Marketing & Events:</li><li>Help promote available units through online listings and community outreach. Support resident engagement by coordinating events and communications.</li><li>Compliance & Reporting:</li><li>Ensure adherence to company policies and housing regulations. Assist with preparing reports on occupancy, financials, and property performance.</li></ul><p><br></p>
We are looking for an experienced Director to join our Media Analytics & Customer Success team in Pearl River, New York. In this role, you will lead strategic initiatives that drive client success by combining data-driven insights with advanced media analytics. You will collaborate with cross-functional teams to deliver impactful solutions for a diverse portfolio of clients across multiple media channels.<br><br>Responsibilities:<br>• Develop and oversee the implementation of measurement frameworks, campaign data strategies, and media testing plans to optimize client campaigns.<br>• Act as a senior analytics lead for key accounts, translating complex performance data into actionable strategies and communicating insights to executive-level stakeholders.<br>• Enhance media analytics offerings by identifying links between performance metrics and variables such as touchpoints, geography, creative sequencing, and channel placement.<br>• Design and manage advanced reporting solutions using tools like Tableau, Datorama, and Excel to deliver clear and visually engaging campaign insights.<br>• Analyze diverse data sources, including first-party and third-party data, ad server logs, and market research, to uncover insights that refine marketing strategies.<br>• Provide leadership and mentorship to a team of analysts, setting annual goals, conducting performance reviews, and refining team structure to achieve optimal results.<br>• Collaborate with internal teams such as Client Services, Data Science, and Business Intelligence to identify and implement the best solutions for client needs.<br>• Lead client-facing discussions, offering thought leadership and strategic guidance to ensure alignment with business objectives.<br>• Stay updated on industry trends and innovations to continuously evolve analytics strategies and practices.
We are looking for a dynamic and experienced individual to be a Sales Supervisor. This role offers a competitive salary range of $70,000 to $85,000, with the potential for a higher salary for the right candidate. The position also includes a profit-sharing bonus. As an Outside & Inside Sales Supervisor, you will oversee all activities of the Inside Sales Representatives (ISR) and Outside Sales Representatives (OSR), providing coaching, mentoring, and motivation to help them achieve company goals. You will also track and analyze sales statistics, develop quotes, pricing structures, and competitive bids. This is a permanent, in-office position, requiring a 9-5 schedule, five days a week. Key responsibilities include overseeing the activities of ISRs and OSRs, developing promotional and marketing campaign ideas, tracking and analyzing sales statistics, managing daily, weekly, and monthly requirements, and gathering information to help develop job quotes and pricing structures. The ideal candidate will have three to five years of supervisory experience, sales experience (preferably in the construction market), and knowledge of the construction industry. Basic computer skills, including Microsoft Outlook, Calendar, and Excel, as well as basic knowledge of CRM software, are required. The candidate must demonstrate the ability to motivate and lead a team, provide exceptional customer service, and possess strong listening, time management, and organizational skills. A detail oriented and presentable demeanor, along with being self-directed, flexible, dedicated, efficient, outgoing, and dependable, is essential.
We are looking for an experienced Demand Generation Manager to lead strategic initiatives that increase brand awareness and drive customer acquisition. In this role, you will develop and execute multi-channel campaigns to generate leads and optimize conversion rates. Join our team in Pearl River, New York, and play a pivotal role in expanding our market reach.<br><br>Responsibilities:<br>• Plan and implement comprehensive demand generation strategies across multiple digital channels.<br>• Analyze campaign performance using digital analytics tools to identify opportunities for improvement.<br>• Develop and manage marketing campaigns using platforms such as HubSpot.<br>• Drive lead generation efforts by creating compelling content and targeted outreach initiatives.<br>• Collaborate with cross-functional teams to align marketing strategies with business goals.<br>• Optimize media campaigns to ensure maximum engagement and ROI.<br>• Monitor industry trends and competitor activities to refine and enhance marketing efforts.<br>• Create detailed reports on campaign outcomes to inform future decision-making.<br>• Manage budgets effectively to maximize the impact of marketing activities.<br>• Ensure all campaigns comply with brand guidelines and deliver a consistent message.
We are looking for a dynamic and accomplished Director of Client Services to join our team in New York, New York. In this Contract-to-long-term position, you will play a pivotal role in fostering client relationships, driving donor engagement, and overseeing membership initiatives. This opportunity is ideal for a results-oriented individual with a strong background in fundraising, donor cultivation, and strategic leadership.<br><br>Responsibilities:<br>• Lead efforts to secure new memberships and ensure timely renewals through effective engagement strategies.<br>• Manage all aspects of member communications, including correspondence, website updates, and benefit fulfillment.<br>• Develop and execute comprehensive fundraising plans to identify and secure major gifts from high-net-worth donors.<br>• Build and maintain strong relationships with donors through face-to-face meetings, event hosting, and consistent communication.<br>• Plan and oversee donor cultivation and stewardship events to enhance engagement and support philanthropic goals.<br>• Draft and oversee solicitation letters, membership outreach, acknowledgment letters, and donor reports.<br>• Analyze member and donor data to optimize fundraising strategies and improve overall results.<br>• Collaborate with the marketing team to design campaigns that boost membership across all levels.<br>• Mentor and develop the development team to strengthen internal capabilities and performance.<br>• Partner with programming teams to align on upcoming initiatives and effectively engage members.
<p>We are looking for a skilled Business Analyst to join our team. This Contract-to-permanent position offers an exciting opportunity to work closely with leadership in developing effective sales and marketing programs while driving operational excellence. The role requires strong analytical capabilities, excellent communication skills, and a collaborative approach to delivering impactful business solutions.</p><p><br></p><p>Responsibilities:</p><p>• Partner with leadership to translate sales and marketing strategies into actionable plans and programs.</p><p>• Design and maintain process documentation, workflows, and reporting dashboards for sales operations, including lead management and pipeline tracking.</p><p>• Conduct data analysis on market trends and client behavior to identify opportunities for growth and improvement.</p><p>• Develop sales playbooks, partner scorecards, and tools to monitor performance metrics effectively.</p><p>• Define and implement key performance indicators (KPIs) and reporting frameworks for leadership decision-making.</p><p>• Collaborate with marketing teams to align campaigns, messaging, and resources with sales objectives.</p><p>• Gather business requirements and coordinate with technical teams to support CRM, PSA, and marketing automation tool integrations.</p><p>• Prepare comprehensive presentations and documentation for internal stakeholders, partners, and clients</p>
<p>Are you passionate about building strong relationships and driving financial success? Join our client's dynamic team as a Relationship Manager, where you'll play a pivotal role in helping clients achieve their financial goals while fostering trust and collaboration. In this exciting position, you'll leverage your expertise in financial solutions and client engagement to manage and grow a diverse portfolio of clients. If you're a proactive problem solver with exceptional communication skills and a deep understanding of the financial industry, we want to hear from you! Take the next step in your career and be part of an organization that values innovation, teamwork, and client-centric success.</p><p><br></p><p>Responsibilities: </p><ul><li>Manage and maintain client relationships effectively</li><li>Communicate clearly and efficiently with clients and team members</li><li>Ensure strict adherence to compliance regulations within the company</li><li>Utilize Series 65 skills in managing client portfolios</li><li>Implement wealth management strategies for clients</li><li>Resolve client inquiries promptly and in a detail-oriented manner</li><li>Monitor client accounts regularly and take necessary actions</li><li>Process client applications accurately and efficiently.</li></ul>
<p>We are looking for a skilled Product Manager to join our team. In this role, you will drive product innovation and development to ensure competitiveness in the banking industry. You will oversee the lifecycle of various products while aligning strategies with customer needs and industry trends.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement annual product roadmaps to enhance market competitiveness and drive portfolio growth.</p><p>• Define and monitor program KPIs to measure success and guide strategic decisions.</p><p>• Create marketing campaigns and communication plans to support product launches and customer engagement.</p><p>• Manage the entire product lifecycle, including business case development, compliance, reporting, and change management.</p><p>• Conduct industry research to understand customer behavior, portfolio performance, and emerging trends.</p><p>• Share insights on market developments and regulatory changes with management to inform decision-making.</p><p>• Collaborate with cross-functional teams to ensure timely and effective execution of product strategies.</p><p>• Produce standard management reports to track progress and identify areas for improvement.</p><p>• Ensure all product strategies align with regulatory requirements and compliance standards.</p>
<p>Join a company with a legacy built on excellence and a future fueled by innovation. For nearly a century, our client has been a trusted force in real estate development, management, leasing, and marketing—delivering results for both private and institutional property owners. This exceptional organization is currently looking for a detail-driven and proactive Corporate Accountant to join their team. This is an exciting opportunity to play a key role in managing and executing critical financial functions across multiple corporate entities and affiliates in a fast-paced, high-performing environment.</p><p><br></p><p>Responsibilities of this position will include:</p><p>· Manage fee calculations, postings, and reconciliations (e.g., property, asset management, SPE) using Yardi’s fee pool functionality.</p><p>· Oversee intercompany accounting—including payroll, reimbursements, and construction/development fees—ensuring accuracy and compliance.</p><p>· Import and post weekly payroll and benefits from external systems, ensuring precise cost center allocations.</p><p>· Administer and manage corporate credit card and expense reimbursements via SAP Concur.</p><p>· Ensure accurate recording of all intercompany transactions and timely settlement of accounts.</p><p>· Monitor daily corporate cash positions and lead monthly bank reconciliations using automated tools.</p><p>· Prepare monthly and quarterly financial reporting packages for various corporate entities.</p><p><br></p><p>For immediate consideration please email Ronny.Cohen@roberthalf.</p>
We are looking for a talented and experienced Business Development and Marketing Senior Specialist to join our team in New York, New York. In this role, you will work closely with attorneys and firm leadership to create and execute strategic marketing initiatives that drive business growth and strengthen our firm's market presence. This is a unique opportunity for an individual with a strong background in legal marketing to contribute to the success of key practice areas.<br><br>Responsibilities:<br>• Collaborate with practice groups to design and implement targeted marketing strategies that align with business development objectives.<br>• Manage directory submissions and ensure accuracy and timeliness in updating attorney bios, practice descriptions, and related materials.<br>• Support the creation and dissemination of client alerts, articles, blog posts, and other thought leadership content to highlight the firm's expertise.<br>• Develop and maintain compelling attorney profiles, practice overviews, and case studies for use in pitches and marketing collateral.<br>• Organize speaking engagements, webinars, and presentations to enhance the visibility of the firm's attorneys.<br>• Provide assistance with target account planning, including relationship mapping and tracking business development activities.<br>• Prepare high-quality materials for client meetings, proposals, and new business pitches.<br>• Monitor and evaluate digital marketing metrics to optimize campaign performance and refine online visibility strategies.<br>• Coordinate firm-sponsored events and relationship-building initiatives to strengthen client connections.
<p>We’re looking for a seasoned sales leader to take on a strategic leadership role as our Call Center Sales Operations Manager. In this position, you’ll oversee a team of four experienced frontline managers who each lead their own group of call center representatives. Your mission will be to drive performance, coach and develop leadership talent, and optimize sales operations across the department. This is an ideal opportunity for someone who began their career in sales and has successfully progressed through the ranks of call center management, bringing both hands-on experience and a big-picture mindset.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Lead, mentor, and develop four sales managers and a team of agents to ensure alignment with sales goals, KPIs, and operational excellence</li><li>Analyze performance data to identify trends, implement strategies, and improve conversion rates, customer satisfaction, and team productivity</li><li>Collaborate with senior leadership to shape and execute sales initiatives, training programs, and process improvements</li><li>Provide actionable feedback and guidance to managers to foster continuous improvement and accountability</li><li>Champion a culture of motivation, ownership, and high performance across all levels of the call center</li></ul>
We are looking for a skilled Marketing Analyst to join our team on a contract basis in New York, New York. In this role, you will analyze marketing data to provide actionable insights and optimize strategies across various platforms. The ideal candidate will have expertise in digital analytics tools and a strong ability to translate data into impactful business decisions.<br><br>Responsibilities:<br>• Analyze marketing performance data to identify trends, patterns, and actionable insights.<br>• Utilize tools such as Google Analytics, Adobe Analytics, and Google AdWords to monitor and improve campaign effectiveness.<br>• Collaborate with marketing and sales teams to enhance CRM strategies and customer engagement.<br>• Develop and present comprehensive reports to communicate findings and recommendations to stakeholders.<br>• Conduct competitor analysis to assess market positioning and opportunities.<br>• Optimize digital advertising campaigns based on performance metrics and analytics.<br>• Support data-driven decision-making by providing accurate and timely analysis.<br>• Ensure data accuracy and integrity in all analytics processes.<br>• Stay updated with the latest trends in marketing analytics and tools.
We are looking for a dynamic and adaptable Product Manager to join our team in Fort Washington, Pennsylvania. In this role, you will work in a fast-paced, evolving environment that values innovation and collaboration. The ideal candidate will bring a unique blend of business analysis, technical project management, and agile methodologies to lead product development initiatives.<br><br>Responsibilities:<br>• Collaborate with developers, stakeholders, and cross-functional teams to gather and document detailed product requirements.<br>• Facilitate agile ceremonies such as sprint planning, daily stand-ups, backlog grooming, and retrospectives.<br>• Manage product backlogs and ensure prioritization aligns with business objectives and timelines.<br>• Monitor and track progress across development cycles, ensuring timely delivery of high-quality products.<br>• Lead QA processes, including test case review and issue tracking, to maintain product standards.<br>• Communicate effectively with stakeholders to provide updates, reports, and insights into project milestones.<br>• Identify opportunities to incorporate AI tools and technologies to improve productivity and streamline processes.<br>• Balance evolving processes and priorities in a startup-like environment, building structure and clarity where needed.<br>• Support release planning and manage demos to showcase product progress.<br>• Act as a liaison between technical teams and business stakeholders, ensuring alignment and understanding.
