We are looking for an experienced Marketing/Communications Manager to lead dynamic marketing strategies and enhance brand visibility. This role requires a creative, detail-oriented individual with expertise in crafting compelling campaigns, managing communication channels, and driving audience engagement. Join us in Plymouth Meeting, Pennsylvania, to make an impact with your innovative ideas and leadership skills.<br><br>Responsibilities:<br>• Develop and implement marketing campaigns across various channels, including email, social media, and digital platforms.<br>• Oversee the creation and distribution of engaging content tailored to target audiences.<br>• Manage social media accounts, ensuring consistent branding and audience growth.<br>• Collaborate with internal teams to align marketing strategies with business objectives.<br>• Analyze campaign performance and provide insights to improve future initiatives.<br>• Create and edit compelling copy for advertisements, newsletters, and other marketing materials.<br>• Lead the planning and execution of communication strategies to enhance brand reputation.<br>• Stay updated on industry trends and incorporate best practices into marketing efforts.<br>• Build and maintain relationships with stakeholders and external partners.<br>• Coordinate with designers and other team members to produce high-quality marketing assets.
We are looking for an experienced and strategic Senior Product Manager to lead the development and execution of product initiatives for Label Traxx. This role involves crafting a clear product vision, driving a roadmap that aligns with business objectives, and collaborating across teams to deliver impactful solutions that enhance customer value and foster company growth. Ideal candidates will possess industry expertise in labels and packaging, coupled with a strong ability to translate business and customer needs into innovative product strategies.<br><br>Responsibilities:<br>• Develop and oversee the product vision, strategy, and roadmap for Label Traxx, ensuring alignment with organizational goals.<br>• Collaborate with leadership teams to integrate product initiatives into broader business objectives.<br>• Gather insights from customer feedback, market trends, and competitive analysis to inform product decisions.<br>• Define and prioritize product requirements, including epics and user stories, to guide development efforts.<br>• Work closely with Engineering, UX, Sales, and Support teams to ensure seamless product delivery.<br>• Manage sprint planning, backlog grooming, and release schedules to optimize development workflows.<br>• Establish and monitor key performance indicators to evaluate product success and performance.<br>• Coordinate go-to-market strategies in collaboration with Marketing and Sales teams.<br>• Communicate product updates, strategic plans, and roadmap progress to internal and external stakeholders.<br>• Serve as the subject matter expert for Label Traxx features and industry developments.