We are looking for a skilled E-Commerce Specialist to oversee and optimize our presence on Amazon, driving growth and enhancing customer experience. This role is perfect for someone with a strong background in e-commerce who thrives in dynamic environments and enjoys taking ownership of impactful projects. Based in West Palm Beach, Florida, this position offers an exciting opportunity to contribute to a fast-growing, innovative company.<br><br>Responsibilities:<br>• Manage and optimize the company’s Amazon Seller Central account to maximize sales and visibility.<br>• Create and implement strategies to improve product rankings, conversion rates, and overall performance.<br>• Enhance product listings by refining titles, descriptions, images, and A+ content.<br>• Conduct thorough keyword research and apply best practices to improve discoverability.<br>• Monitor and analyze key performance metrics, making data-driven adjustments to campaigns.<br>• Set up and manage Amazon advertising campaigns, including Sponsored Products and Sponsored Brands.<br>• Coordinate inventory planning and forecasting to ensure optimal stock levels.<br>• Collaborate with cross-functional teams to support new product launches and promotional strategies.<br>• Stay informed on Amazon policies, trends, and algorithm updates to maintain competitive advantage.<br>• Address customer feedback and reviews to uphold a positive brand reputation.
We are looking for a dynamic Marketing Manager with expertise in performance marketing and lead nurturing to drive growth across various inbound and paid channels. This role requires a strategic thinker who can combine digital optimization, data analysis, and creativity to enhance customer engagement and improve conversion rates. Based in Dania Beach, Florida, this position offers an exciting opportunity to shape impactful marketing strategies in a fast-paced, collaborative environment.<br><br>Responsibilities:<br>• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta, and LinkedIn in collaboration with digital agencies and internal teams.<br>• Create and maintain performance dashboards to monitor campaign efficiency, lead quality, and overall marketing ROI.<br>• Conduct A/B testing on marketing creatives, landing pages, and audience targeting to refine conversion strategies.<br>• Lead SEO initiatives, including keyword research, technical audits, and content optimization, to improve organic search visibility.<br>• Coordinate with web development teams to align messaging and ensure brand consistency across paid and organic channels.<br>• Design and implement nurturing campaigns tailored to target personas and lifecycle stages to enhance customer engagement.<br>• Develop content such as webinars, newsletters, and whitepapers to establish thought leadership and educate audiences.<br>• Analyze campaign performance metrics to identify opportunities for improvement and optimize future marketing efforts.<br>• Prepare regular performance reports with actionable insights for leadership and stakeholders.<br>• Collaborate with cross-functional teams and agency partners to ensure cohesive marketing strategies and successful campaign outcomes.
<p>We are seeking a strategic and hands-on Director of Marketing to lead all aspects of our marketing efforts. This senior role will be responsible for developing and executing marketing strategies that drive brand awareness, elevate our industry presence, and support client acquisition across diverse market sectors. The ideal candidate brings a mix of creativity, construction industry insight, and a proven ability to lead cross-functional teams and campaigns.</p><p><br></p><p>Key Responsibilities</p><p>Strategy & Planning</p><p>• Develop and execute a comprehensive annual marketing plan aligned with company goals, including brand strategy, client engagement, and business development support.</p><p>• Conduct market research and competitor analysis to identify trends, positioning opportunities, and new growth segments in commercial construction.</p><p>• Define and track key performance indicators (KPIs) across all marketing activities, ensuring data-driven decision-making.</p><p>Branding & Execution</p><p>• Lead the development and refinement of the brand voice, visual identity, and messaging across all channels and materials.</p><p>• Manage all content creation including project case studies, brochures, proposal graphics, and website updates.</p><p>• Ensure consistent and high-quality messaging in presentations, and marketing collateral.</p><p>• Oversee social media strategy, PR initiatives, email campaigns, and trade publication presence to increase visibility in target markets.</p><p>• Manage photography, videography, and documentation of completed projects and construction milestones.</p><p>Digital & Technology</p><p>• Oversee website management and optimization, including SEO, project pages, and analytics.</p><p>• Lead the implementation and use of marketing technologies, CRM tools (e.g., Salesforce, Wrike), and automation platforms to enhance outreach and reporting.</p><p>• Maintain digital asset libraries and ensure up-to-date content across all platforms.</p><p>Leadership & Collaboration</p><p>• Manage and mentor a marketing team and external creative partners (agencies, photographers, writers).</p><p>• Work closely with Business Development, Estimating, and Operations teams to develop marketing strategies that support sales efforts.</p><p>• Coordinate with HR and Recruiting to support employer branding, career fair materials, and talent acquisition efforts.</p><p>• Represent the company at industry events, trade shows, and award submissions.</p><p><br></p><p>Required Skills and Qualifications</p><p>• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field (Master’s preferred).</p><p>• 8+ years of marketing experience, with at least 3–5 years in a senior leadership role, preferably within the AEC (Architecture, Engineering, Construction) industry.</p><p>• Proven track record of building and managing marketing teams and delivering measurable business results.</p><p>• Strong knowledge of the construction project lifecycle and the client decision-making process.</p><p>• Excellent writing, editing, and visual communication skills tailored for both internal and external stakeholders.</p><p>• Proficiency in Adobe Creative Suite, WordPress, CRM systems (e.g., Salesforce, Wrike), and Google Analytics.</p><p>• Deep understanding of digital marketing, brand management, and content strategy.</p><p><br></p>
