<p>We are seeking a strategic and hands-on Director of Marketing to lead all aspects of our marketing efforts. This senior role will be responsible for developing and executing marketing strategies that drive brand awareness, elevate our industry presence, and support client acquisition across diverse market sectors. The ideal candidate brings a mix of creativity, construction industry insight, and a proven ability to lead cross-functional teams and campaigns.</p><p><br></p><p>Key Responsibilities</p><p>Strategy & Planning</p><p>• Develop and execute a comprehensive annual marketing plan aligned with company goals, including brand strategy, client engagement, and business development support.</p><p>• Conduct market research and competitor analysis to identify trends, positioning opportunities, and new growth segments in commercial construction.</p><p>• Define and track key performance indicators (KPIs) across all marketing activities, ensuring data-driven decision-making.</p><p>Branding & Execution</p><p>• Lead the development and refinement of the brand voice, visual identity, and messaging across all channels and materials.</p><p>• Manage all content creation including project case studies, brochures, proposal graphics, and website updates.</p><p>• Ensure consistent and high-quality messaging in presentations, and marketing collateral.</p><p>• Oversee social media strategy, PR initiatives, email campaigns, and trade publication presence to increase visibility in target markets.</p><p>• Manage photography, videography, and documentation of completed projects and construction milestones.</p><p>Digital & Technology</p><p>• Oversee website management and optimization, including SEO, project pages, and analytics.</p><p>• Lead the implementation and use of marketing technologies, CRM tools (e.g., Salesforce, Wrike), and automation platforms to enhance outreach and reporting.</p><p>• Maintain digital asset libraries and ensure up-to-date content across all platforms.</p><p>Leadership & Collaboration</p><p>• Manage and mentor a marketing team and external creative partners (agencies, photographers, writers).</p><p>• Work closely with Business Development, Estimating, and Operations teams to develop marketing strategies that support sales efforts.</p><p>• Coordinate with HR and Recruiting to support employer branding, career fair materials, and talent acquisition efforts.</p><p>• Represent the company at industry events, trade shows, and award submissions.</p><p><br></p><p>Required Skills and Qualifications</p><p>• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field (Master’s preferred).</p><p>• 8+ years of marketing experience, with at least 3–5 years in a senior leadership role, preferably within the AEC (Architecture, Engineering, Construction) industry.</p><p>• Proven track record of building and managing marketing teams and delivering measurable business results.</p><p>• Strong knowledge of the construction project lifecycle and the client decision-making process.</p><p>• Excellent writing, editing, and visual communication skills tailored for both internal and external stakeholders.</p><p>• Proficiency in Adobe Creative Suite, WordPress, CRM systems (e.g., Salesforce, Wrike), and Google Analytics.</p><p>• Deep understanding of digital marketing, brand management, and content strategy.</p><p><br></p>
We are looking for a skilled E-Commerce Specialist to oversee and optimize our presence on Amazon, driving growth and enhancing customer experience. This role is perfect for someone with a strong background in e-commerce who thrives in dynamic environments and enjoys taking ownership of impactful projects. Based in West Palm Beach, Florida, this position offers an exciting opportunity to contribute to a fast-growing, innovative company.<br><br>Responsibilities:<br>• Manage and optimize the company’s Amazon Seller Central account to maximize sales and visibility.<br>• Create and implement strategies to improve product rankings, conversion rates, and overall performance.<br>• Enhance product listings by refining titles, descriptions, images, and A+ content.<br>• Conduct thorough keyword research and apply best practices to improve discoverability.<br>• Monitor and analyze key performance metrics, making data-driven adjustments to campaigns.<br>• Set up and manage Amazon advertising campaigns, including Sponsored Products and Sponsored Brands.<br>• Coordinate inventory planning and forecasting to ensure optimal stock levels.<br>• Collaborate with cross-functional teams to support new product launches and promotional strategies.<br>• Stay informed on Amazon policies, trends, and algorithm updates to maintain competitive advantage.<br>• Address customer feedback and reviews to uphold a positive brand reputation.
We are looking for a dedicated Marketing Assistant to join our team in Pompano Beach, Florida. This long-term contract position offers the flexibility of working remotely while supporting key marketing and administrative initiatives. The role focuses on scheduling, coordinating campaigns, and delivering impactful marketing content in alignment with organizational goals.<br><br>Responsibilities:<br>• Manage and coordinate appointments, ensuring effective scheduling for marketing and administrative tasks.<br>• Oversee the creation and execution of advertising campaigns across multiple platforms, including digital and social media.<br>• Collaborate with stakeholders and external partners to ensure timely delivery of marketing materials.<br>• Monitor campaign performance and generate reports to evaluate effectiveness and optimize strategies.<br>• Maintain brand consistency across all communication channels, ensuring alignment with organizational standards.<br>• Edit and proofread marketing materials to ensure accuracy and quality.<br>• Provide administrative support, such as preparing agendas, troubleshooting technology setups, and documenting meeting outcomes.<br>• Facilitate the submission and procurement of required materials for marketing initiatives.<br>• Offer strategic suggestions to enhance donor-focused marketing approaches.<br>• Perform additional duties as assigned to support overall marketing goals.
