<p>We are seeking a <strong>Retail Marketing Manager</strong> to support high-impact, revenue-driving marketing initiatives for a portfolio of consumer products. This is a <strong>3-month contract</strong> role focused on executing multi-channel campaigns that drive customer acquisition, engagement, and sales performance.</p><p><br></p><p>🔑 Key Responsibilities</p><ul><li>Lead execution of <strong>retail marketing campaigns</strong> across direct mail, email, SMS, paid media, and digital channels</li><li>Manage <strong>end-to-end campaign planning</strong>, including audience segmentation, creative development, and performance tracking</li><li>Support <strong>product launches and promotions</strong>, ensuring strong go-to-market execution and brand consistency</li><li>Oversee <strong>direct mail programs</strong>, including vendor coordination, timelines, list management, and post-campaign analysis</li><li>Collaborate cross-functionally with internal teams to align marketing efforts with sales and merchandising goals</li><li>Drive <strong>customer acquisition and audience growth</strong>, including mailing list expansion and retention strategies</li><li>Partner with external vendors (agencies, printers, media partners) to deliver high-quality marketing assets</li><li>Monitor campaign performance and <strong>optimize based on KPIs, ROI, and engagement metrics</strong></li><li>Assist with budgeting, reporting, and day-to-day marketing operations</li></ul>
<p><strong>Paid Digital Specialist (Contract)</strong></p><p><strong>Location:</strong> Columbia, MD (Hybrid – 3 days onsite)</p><p><strong>Duration:</strong> 3-month contract</p><p><strong>Schedule:</strong> 40 hours per week</p><p>W<strong>Role Overview</strong></p><p>We are seeking a Paid Digital Specialist to support the execution and optimization of paid media campaigns across key digital channels. This role is hands-on and focuses on campaign setup, performance monitoring, and ongoing optimization to drive measurable results.</p><p><strong>Key Responsibilities</strong></p><ul><li>Build and manage paid media campaigns across platforms including Google and Facebook</li><li>Execute campaign setup, optimization, and performance tracking from start to finish</li><li>Monitor campaign performance and make data-driven adjustments to improve outcomes</li><li>Develop and refine ad creative, including copy, visuals, and layouts</li><li>Generate reports and communicate campaign performance clearly to stakeholders</li><li>Maintain organized, accurate campaigns and ensure deadlines are consistently met</li></ul>