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2 results for Brand Manager in Tysons, VA

Marketing Manager

Gaithersburg, MD
onsite
Permanent / Full Time
80000 - 95000 USD / Yearly
We are looking for a results-oriented Marketing Manager to lead and elevate our e-commerce marketing efforts in Gaithersburg, Maryland. This position is ideal for someone who can combine strategic thinking with hands-on execution, using data to improve channel performance and drive profitable growth. You will take ownership of campaign strategy, optimization, and reporting across key digital platforms while helping bring greater consistency and structure to the marketing function. Responsibilities: • Lead day-to-day marketing activity across priority digital channels, with a strong focus on improving performance in Meta, Amazon, TikTok, and Shopify-driven initiatives. • Build, launch, and refine paid campaigns that support revenue growth while increasing return on advertising spend. • Analyze campaign, channel, and site performance regularly to uncover trends, identify gaps, and recommend high-impact actions. • Run structured testing initiatives, including creative, audience, and offer experiments, to improve conversion and overall efficiency. • Organize existing marketing assets and guide the development of performance-focused content that strengthens paid media results. • Establish a consistent reporting rhythm with clear performance insights, actionable recommendations, and measurable progress against business goals. • Manage marketing budgets responsibly, adjusting investment across channels based on results and growth opportunities. • Partner with leadership to shape marketing priorities, bring forward new ideas, and create a more disciplined, data-informed approach to execution. • Support promotions, product launches, and broader e-commerce initiatives by aligning campaigns with business objectives and customer demand.
2026-05-06T00:00:00Z

Digital Marketing & Communications Manager

Towson, MD
remote
Temporary / Contract
22.838 - 26.444 USD / Hourly
We are looking for a Digital Marketing & Communications Manager to lead integrated marketing efforts that strengthen brand visibility, expand audience engagement, and support organizational growth in Towson, Maryland. This Long-term Contract position is ideal for a strategic marketer who can shape campaign direction, refine messaging, and bring high-impact initiatives to life across digital platforms. The role blends planning and execution, with a focus on building effective campaigns, guiding cross-functional collaboration, and using performance insights to improve results. Responsibilities: • Develop and lead multi-channel marketing campaigns that promote programs, services, and key initiatives while aligning content, timing, and audience strategy. • Establish clear messaging frameworks and market positioning that help teams communicate consistently across digital and promotional channels. • Plan and oversee email marketing initiatives, including audience segmentation, content coordination, deployment, and performance optimization. • Manage paid digital advertising efforts such as Google Ads and paid social campaigns to increase reach, engagement, and conversion opportunities. • Analyze campaign performance using Google Analytics and related reporting tools, then translate findings into actionable recommendations. • Partner with internal stakeholders to define campaign goals, prioritize high-value initiatives, and support execution within established marketing standards. • Provide hands-on leadership for select high-priority projects, ensuring deliverables are completed effectively and on schedule. • Create practical guidance and campaign structures that enable staff to execute marketing activities with consistency and measurable impact.
2026-05-11T00:00:00Z