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3 results for Paid Search Specialist in Troy, MI
- Detroit, Mi, MI
- onsite
- Temporary / Contract
- 0 - 0 USD / Yearly
- <p><strong>Overview</strong></p><p>The Marketing Automation Manager is responsible for designing, building, and optimizing automated marketing programs that drive customer engagement, lead generation, conversion, and retention. This role oversees the end‑to‑end execution of automated campaigns, manages the marketing tech stack, partners with cross‑functional teams, and ensures that all programs are executed with precision, alignment, and measurable ROI.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Own the strategy, development, and execution of multi‑channel marketing automation campaigns (email, SMS, in‑app messaging, nurture flows, lead scoring, etc.).</li><li>Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms.</li><li>Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity.</li><li>Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives.</li><li>Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement.</li><li>Ensure compliance with email and data regulations (CAN‑SPAM, GDPR, CASL, CCPA).</li><li>Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement).</li><li>Serve as the internal SME on marketing automation tools and best practices.</li><li>Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance.</li><li>Maintain a clean, scalable, and organized marketing automation infrastructure.</li></ul><p><br></p>
- 2026-11-04T00:00:00Z
- Brighton, MI
- onsite
- Permanent / Full Time
- 60000 - 65000 USD / Yearly
- We are looking for a Payroll Specialist to support accurate and timely payroll operations for a busy organization in Brighton, Michigan. This role is responsible for managing payroll details with precision, maintaining compliance with wage and tax requirements, and partnering with accounting, operations, and HR to resolve discrepancies. The ideal candidate brings strong payroll experience, excellent organizational skills, and the ability to handle confidential information with care while meeting recurring deadlines.<br><br>Responsibilities:<br>• Administer weekly payroll processing and any supplemental payroll runs, confirming time worked, pay calculations, overtime, leave balances, deductions, and other adjustments before final submission.<br>• Gather and validate paper and electronic time records from field and office teams, following up with supervisors and project leadership to resolve missing or inconsistent entries.<br>• Assign payroll hours and related labor expenses correctly across employees, jobs, departments, cost codes, and direct or indirect accounts to support accurate reporting.<br>• Maintain union-related payroll information, including wage classifications, negotiated rates, fringe amounts, and required remittance documentation, while ensuring alignment with payroll records.<br>• Prepare certified payroll and prevailing wage documentation for qualifying projects, including support for classification details and fringe benefit reporting.<br>• Update and safeguard employee payroll data such as tax elections, direct deposit details, garnishments, benefit deductions, and approved compensation changes.<br>• Reconcile payroll registers, labor allocations, benefit withholdings, and general ledger activity, researching and correcting exceptions in a timely manner.<br>• Support payroll tax coordination, quarter-end and year-end balancing, W-2 preparation, agency correspondence, and employee status changes in collaboration with HR, the Controller, and external payroll partners.<br>• Respond to employee payroll questions professionally, maintain confidentiality, and produce recurring payroll, overtime, labor cost, and audit support reports as needed.
- 2026-10-28T00:00:00Z
- Detroit, Mi, MI
- onsite
- Temporary / Contract
- 0 - 0 USD / Yearly
- <p><strong>Overview</strong></p><p>The Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.</li><li>Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.</li><li>Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.</li><li>Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths.</li><li>Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results.</li><li>Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization.</li><li>Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity.</li><li>Assist in forecasting, budgeting, and performance modeling efforts.</li><li>Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented.</li><li>Present findings and recommendations to stakeholders in a clear, data‑driven format.</li></ul><p><br></p>
- 2026-11-04T00:00:00Z