We are looking for a PPC Specialist/Paid Search to join a construction and contractor organization in Troy, Michigan. This contract-to-permanent opportunity is ideal for a detail-oriented digital marketing specialist who can strengthen paid media performance, interpret campaign data, and turn insights into measurable growth. The role focuses on paid search, paid social, and analytics across key advertising platforms while partnering with internal teams to improve lead generation and overall marketing effectiveness.<br><br>Responsibilities:<br>• Plan, launch, and refine paid search and paid social campaigns across major advertising platforms to support business growth.<br>• Track campaign performance closely and use analytics tools to identify trends, opportunities, and areas for improvement.<br>• Manage budgets, bidding strategies, audience targeting, and ad placements to improve return on ad spend.<br>• Conduct A/B testing on ad copy, creative, landing pages, and audience segments to improve conversion results.<br>• Review website and campaign metrics through GA4 and related reporting tools to measure traffic quality and user behavior.<br>• Collaborate with marketing and business stakeholders to align paid media efforts with lead generation and brand visibility goals.<br>• Apply SEO and search ranking knowledge to support stronger overall digital marketing performance alongside paid initiatives.<br>• Prepare clear performance reports and communicate campaign insights, recommendations, and next steps to stakeholders.
<p>Sales & Business Development Manager — Commercial Tree Revenue Program</p><p>Would you like to help build and scale a <strong>first-of-its-kind, industry-defining commercial program</strong>? Are you energized by pioneering new markets, opening entirely new revenue channels, and being early to an idea before the rest of the industry catches on? Are you motivated by direct access to executive leadership and the opportunity to shape a business from its formative stages?</p><p><strong>Our client</strong> is an <strong>industry-leading, high-growth start-up</strong> that has created a <strong>first-in-market commercial tree revenue model</strong>, redefining how mature trees are valued within commercial real estate and land management. As a true pioneer in this space, the company is transforming what was once viewed as a liability into a scalable, monetizable asset—uniting sustainability, preservation, and profitability in a way the market has not seen before.</p><p>This is not an incremental improvement on an existing concept. It is a <strong>category-creating platform</strong>, built by leadership with a bold vision and proven execution.</p><p>About the Role</p><p>As the Sales & Business Development Manager, you’ll step into a highly visible, growth-critical role with direct exposure to the CEO. You will help <strong>define go-to-market strategy, establish commercial standards, and scale a repeatable sales engine</strong> for a program that is setting the benchmark for an entirely new segment.</p><p><strong>Your mission:</strong></p><p>Open new markets, establish early-adopter relationships, and build long-term partnerships that position our client as the unquestioned leader in this emerging industry.</p><p>What You’ll Do</p><ul><li>Pioneer new client relationships while creatively expanding value within existing accounts</li><li>Lead market education efforts around a first-in-class commercial offering</li><li>Establish innovative sales targets and execute growth strategies that define industry standards</li><li>Identify, structure, and close complex, consultative business opportunities</li><li>Build scalable, repeatable sales programs that support rapid national expansion</li><li>Educate property owners, developers, and industry leaders on the financial and environmental upside of preserving mature trees</li><li>Develop tailored valuations, proposals, and executive-level presentations</li><li>Represent the company at industry conferences, trade shows, and executive meetings</li><li>Collaborate closely with field teams and external partners to ensure consistent delivery</li><li>Act as a thought leader and evangelist for a newly emerging asset class</li><li>Deliver creative, solution-oriented approaches in a dynamic, fast-moving environment</li><li><br></li><li>Mission-driven, entrepreneurial culture where innovation is expected and rewarded</li></ul><p>If you’re ready to help <strong>build the standard for an entirely new commercial market</strong> and want a seat at the table as it scales, this is a rare opportunity to do exactly that.</p><p><br></p><p>For immediate and confidential consideration, please call Jeff Sokolowski directly at (248)365-6131 or apply directly today.</p>