<p>Our client is rebuilding and scaling a regional marketing strategy function to strengthen alignment between corporate marketing and local market leadership. This role will serve as a strategic liaison between marketing, regional GMs, and performance teams—ensuring marketing investments are localized, data-driven, and tied directly to lead performance, revenue, and service line growth. This is a heavy analytics and strategy role, ideal for a marketing leader who deeply understands full-funnel performance, ROAS, market dynamics, and local activation across multi-location environments. Candidates must be based in the Northeast region. </p><p><br></p><p>Key Responsibilities </p><p>• Act as the primary marketing partner to regional and local leadership, building strong relationships with GMs and on-site teams.</p><p>• Own regional marketing strategy across ~7 locations, with a strong focus on local market insights, activation, and service line optimization.</p><p>• Analyze market-level performance using zip-code analysis, market research, and downstream performance metrics.</p><p>• Translate what’s happening in each local market (demand shifts, competition, lead quality, volume trends) into actionable marketing recommendations.</p><p>• Evaluate marketing spend down to revenue generated—identifying where to invest more, where to pull back, and how to improve ROAS.</p><p>• Monitor full-funnel KPIs including top-of-funnel performance, lead quality, conversion, and downstream revenue health. • Partner closely with internal performance teams and external agency partners to optimize execution and outcomes.</p><p>• Provide clear, data-backed recommendations to corporate marketing on budget allocation and opportunity areas.</p><p>• Support the rebuild and scale of the regional strategy function as the team is re-established. </p><p><br></p><p>Data, Analytics & Tools</p><p>• Leverage reporting tools (Power BI and similar platforms) to export, analyze, and interpret marketing and performance data.</p><p>• Track marketing performance, dollar spend, and revenue attribution at the regional and location level.</p><p>• Apply advanced analytical thinking to uncover trends, inefficiencies, and growth opportunities across markets. </p><p><br></p><p><br></p>
We are looking for a Marketing Assistant to join a collaborative airport advertising team in a contract opportunity with potential for a permanent role. This entry-level role is ideal for someone who enjoys keeping projects organized, supporting presentations and business materials, and helping a busy team stay on track as proposal activity grows. The position begins with a strong focus on coordination and administrative support, with room to expand into more presentation development and strategic marketing work over time. This role is fully onsite during the initial training period, with the possibility of hybrid flexibility after successful ramp-up.<br><br>Responsibilities:<br>• Coordinate day-to-day administrative and marketing support for a small team, helping maintain smooth operations across multiple active projects.<br>• Assist in preparing proposal responses, presentation materials, and business review documents for client-facing and internal meetings.<br>• Track deadlines, organize supporting content, and help manage a steady pipeline of proposal-related work throughout the year.<br>• Build, update, and format slide decks and spreadsheets to support reporting, presentations, and team communications.<br>• Support planning and execution for marketing initiatives, including email outreach, direct marketing efforts, social media activities, and event-related coordination.<br>• Review documents carefully for accuracy, consistency, and clear presentation before final delivery.<br>• Identify ways to improve efficiency by using available tools and technology while preserving a thoughtful final product.<br>• Take on increasing responsibility over time, with opportunities to contribute more directly to presentation development and broader marketing strategy.
<p>Robert Half is partnering with our client, a Fortune 500 organization within the financial services industry, in this search for a Marketing Associate. This role sits within a high-impact team supporting consumer credit card products and retail branch marketing initiatives, with a focus on acquisition, engagement, and product launches.</p><p><br></p><p><strong>Location: </strong>Wilmington, DE (2 days onsite, 3 days remote)</p><p><strong>Duration: </strong>12-month contract with potential to extend or convert to FTE</p><p><strong>Pay Rate:</strong> $30–33/hour</p><p><strong>Hours: </strong>40 hours/week</p><p><br></p><p><strong>Position Overview:</strong></p><p>The Marketing Associate will support branch readiness efforts for multiple product launches and updates across a portfolio of consumer credit card offerings. This role is critical to ensuring seamless execution of acquisition and engagement initiatives across a large retail branch network. This individual will partner closely with product, marketing, and cross-functional teams to coordinate updates, manage go-to-market workflows, and ensure that tools, training, and collateral are accurate, aligned, and delivered on time. The ideal candidate is highly collaborative, detail-oriented, and thrives in a fast-paced environment.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Support branch readiness for new product launches, refreshes, and marketing initiatives across consumer credit card offerings</li><li>Manage and track updates across go-to-market workstreams, ensuring accuracy and completeness of all materials and timelines</li><li>Coordinate updates to banker tools, training resources, and marketing collateral, including multilingual assets</li><li>Review and approve test links and materials to ensure quality control and consistency</li><li>Partner with cross-functional teams including Product, Acquisitions, Sales & Strategy, Servicing, and Go-to-Market teams to align on priorities and execution</li><li>Identify opportunities to enhance customer and field engagement through improved processes and marketing support</li><li>Maintain and update trackers and documentation to support readiness forums and stakeholder alignment</li><li>Contribute to process improvements that enhance operational efficiency and support broader marketing initiatives</li></ul>
<p>We are looking for an experienced and dynamic Head of Sales to lead our Sales team. We are looking for someone who is focused on team management and overall improvement of sales performance and company profits. <em>This is a remote position (East Coast Preferred). </em></p><p>The ideal candidate will bring strategic vision and hands-on leadership to establish a disciplined, metrics-driven approach to sales.</p><p><br></p><p><strong>Relatable industry experience is required. </strong>Food Processing Equipment, Capital Equipment Distribution, Cooking / Baking Equipment </p><p><br></p><p><em>Responsibilities:</em></p><p>• Develop and implement sales strategies to grow market presence and revenue </p><p>• Align commercial initiatives across equipment, parts, and services to maximize customer lifetime value.</p><p>• Lead, mentor, and expand the sales team by fostering a culture of accountability and performance excellence.</p><p>• Establish and refine forecasting, sales processes, and organizational discipline to support scalable business growth.</p><p>• Build and nurture lasting relationships with customers, including key decision-makers in bakeries, grocery stores, restaurants, hotels, and institutional foodservice operations.</p><p>• Collaborate with manufacturing partners to ensure seamless project execution and high levels of customer satisfaction.</p><p>• Create a data-driven sales organization by defining KPIs, analyzing market trends, and adjusting strategies to capitalize on growth opportunities.</p><p>• Monitor competitor activities and market conditions to stay ahead and refine sales approaches accordingly.</p>
We are looking for an experienced and strategic Senior Product Manager to lead the development and execution of product initiatives for Label Traxx. This role involves crafting a clear product vision, driving a roadmap that aligns with business objectives, and collaborating across teams to deliver impactful solutions that enhance customer value and foster company growth. Ideal candidates will possess industry expertise in labels and packaging, coupled with a strong ability to translate business and customer needs into innovative product strategies.<br><br>Responsibilities:<br>• Develop and oversee the product vision, strategy, and roadmap for Label Traxx, ensuring alignment with organizational goals.<br>• Collaborate with leadership teams to integrate product initiatives into broader business objectives.<br>• Gather insights from customer feedback, market trends, and competitive analysis to inform product decisions.<br>• Define and prioritize product requirements, including epics and user stories, to guide development efforts.<br>• Work closely with Engineering, UX, Sales, and Support teams to ensure seamless product delivery.<br>• Manage sprint planning, backlog grooming, and release schedules to optimize development workflows.<br>• Establish and monitor key performance indicators to evaluate product success and performance.<br>• Coordinate go-to-market strategies in collaboration with Marketing and Sales teams.<br>• Communicate product updates, strategic plans, and roadmap progress to internal and external stakeholders.<br>• Serve as the subject matter expert for Label Traxx features and industry developments.
<p>100,000 - 110,000</p><p><br></p><p><strong><u>Benefits:</u></strong></p><ul><li>Employee discount</li><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Vision insurance</li><li>Life insurance</li><li>Paid time off</li></ul><p><strong>Responsibilities</strong></p><ul><li>Lead daily business operations across Finance, Supply Chain, and Administrative functions.</li><li>Own and optimize organizational processes using NetSuite ERP, including saved searches, workflows, dashboards, reporting, and automation tools.</li><li>Partner with department leaders to identify bottlenecks, streamline procedures, and improve efficiencies.</li><li>Maintain operational KPIs and develop reporting models to support executive decision‑making.</li></ul><p><br></p>
<p><strong><em>Robert Half is partnering with our client in this search, a Fortune 500 leader in the telecommunications and media industry, to hire a Content Strategist to support enterprise digital experiences.</em></strong></p><p><br></p><p><strong>Location: </strong>Philadelphia, PA (onsite 4 days/week, 1 day remote)</p><p><strong>Duration</strong>: 7-month contract</p><p><strong>Hours</strong>: 40 hours/week</p><p><strong>Pay Rate:</strong> $40–43/hour (W2)</p><p><br></p><p><strong>Position Overview:</strong></p><p>The Content Strategist will drive content governance, editorial quality, and scalable operations across a complex digital ecosystem. This role is ideal for a detail-oriented professional with strong systems thinking and experience working within enterprise design systems. Blending strategy and execution, the position ensures content aligns with global standards, supports Answer Engine Optimization (AEO), and delivers consistent, high-quality user experiences within a collaborative Experience Design and Digital Marketing organization.</p><p><br></p><p><strong><em>AEO & Design System Support</em></strong></p><ul><li>Audit and optimize taxonomy, metadata, and structured content to improve discoverability and support AEO and personalization strategies</li><li>Identify content gaps and recommend enhancements to improve visibility in AI-generated summaries and search experiences</li><li>Tag and structure content in alignment with enterprise taxonomy and global content strategy</li><li>Document and maintain content specifications and usage guidelines within the design system</li><li>Manage and update content templates, ensuring consistency across all digital properties and vendor deliverables</li><li>Partner cross-functionally to evolve editorial standards and maintain a cohesive style guide</li><li>Support sitewide governance initiatives to drive consistency, scalability, and compliance</li><li>Own end-to-end QA for content updates, including thought leadership, merchandising, and page-level changes</li></ul><p><br></p><p><strong><em>Editing & Quality Assurance</em></strong></p><ul><li>Conduct sitewide audits to identify inconsistencies, gaps, and opportunities for improvement</li><li>Collaborate with stakeholders to prioritize and implement content updates within BAU workflows</li><li>Ensure accuracy and alignment of copy across design files and production environments</li><li>Proofread and edit content for clarity, consistency, and adherence to brand standards</li><li>Proactively improve editorial quality and maintain long-term content integrity</li></ul><p><br></p><p><strong><em>Merchandising & Content Support</em></strong></p><ul><li>Support ongoing content updates tied to merchandising, campaigns, and enterprise learning initiatives</li><li>Maintain and update thought leadership and event-related content across the site</li><li>Manage time-sensitive and high-priority content requests</li><li>Contribute to documentation and processes that support scalable content operations</li></ul>