<p>We are looking for a strategic Director of Audience Growth who is hands on to shape programs that expand audience reach, strengthen subscriber engagement, and connect effectively with healthcare audiences and pharmaceutical audiences. The ideal candidate will bring a strong command of full-funnel campaign strategy, lifecycle marketing, and performance optimization across digital channels.</p><p><br></p><p>Responsibilities:</p><p>• Lead end-to-end digital marketing strategy designed to increase audience acquisition, improve subscription growth, and elevate brand visibility within target markets.</p><p>• Develop and refine full-funnel campaigns that engage healthcare audiences and pharmaceutical audiences through coordinated channel planning and tailored messaging.</p><p>• Create, launch, and optimize lifecycle marketing journeys, including email and SMS programs, to improve engagement, retention, and conversion outcomes.</p><p>• Oversee campaign measurement and reporting, using performance data and analytics to identify trends, test improvements, and strengthen return on investment.</p><p>• Direct B2B marketing initiatives that support demand generation efforts and expand reach through targeted digital tactics.</p><p>• Manage programmatic advertising and content syndication activities to drive relevant traffic, broaden awareness, and support commercial goals.</p><p>• Partner with cross-functional stakeholders to align marketing strategy with business objectives, audience needs, and market opportunities.</p><p>• Establish testing frameworks across campaigns and channels to continuously improve creative effectiveness, audience segmentation, and conversion performance.D</p>
<p>Robert Half has a client seeking a Senior Designer with advertising agency experience to support an increased workload for 2-3 months. This position is anticipated to be fulltime hours per week and requires working onsite in Plymouth Meeting, PA 3 days per week.</p><p> </p><p>The ideal candidate can move quickly, operate independently, and integrate seamlessly into a collaborative team environment without requiring heavy oversight.</p><p> </p><p>Responsibilities include:</p><ul><li>Work closely with strategy, content, account, and production teams to bring concepts to life across multiple touchpoints</li><li>Design across digital campaigns, web experiences, print collateral, presentations, exhibits, infographics, and related brand assets</li></ul><p><br></p>
We are looking for a Social Media Specialist to shape and strengthen a B2B brand’s organic social presence for an industrial products organization based in Pennsylvania. This Long-term Contract opportunity will focus on building a more effective platform strategy, with particular emphasis on TikTok and short-form storytelling for technical audiences. The ideal candidate will bring a strategic mindset, strong client communication skills, and the ability to translate business goals into engaging social content recommendations.<br><br>Responsibilities:<br>• Review existing social channel performance and identify practical opportunities to improve reach, relevance, and audience engagement.<br>• Create an organic TikTok approach tailored to B2B buyers, emphasizing content themes and storytelling methods that resonate with technical and trade-focused audiences.<br>• Shape cross-platform social plans for channels such as LinkedIn, Facebook, Instagram, Reels, and Reddit to support broader brand visibility.<br>• Recommend effective content angles, posting cadence, voice, and creative formats that align with campaign goals and audience interests.<br>• Collaborate with internal creative and content stakeholders to guide the development of social assets and messaging.<br>• Work alongside digital and paid media partners to ensure alignment between organic activity and broader marketing efforts.<br>• Participate in client meetings, communicate strategic recommendations clearly, and present social insights when needed.<br>• Help inform execution priorities during the early stages of the initiative, where workload may be heavier as the strategy is established.
<p>We are looking for a Marketing Specialist to support brand consistency and patient-focused engagement across clinics and community touchpoints in New Jersey. This Long-term Contract position blends hands-on brand coordination, local marketing support, and lifecycle communications to help strengthen trust, retention, and advocacy throughout the patient experience. The role works closely with marketing, operations, clinical teams, and community partners to ensure messaging and materials are clear, consistent, and aligned with organizational standards.</p><p><br></p><p>Responsibilities:</p><p>• Oversee the creation, organization, and distribution of branded materials such as stationery, presentation assets, staff imagery, and promotional items used across departments and local initiatives.</p><p>• Maintain a centralized collection of approved brand resources, ensuring teams have access to current logos, templates, visual assets, and communication tools.</p><p>• Coordinate production and replenishment of clinic-level marketing collateral, including printed handouts, brochures, signage, and educational materials.</p><p>• Prepare and update referral and informational packets for physicians and other community stakeholders to support outreach and patient education efforts.</p><p>• Manage relationships with local business directories, community organizations, and chamber groups to strengthen market visibility and partnerships.</p><p>• Assist with submissions for regional awards, recognitions, and community-based honors that elevate provider and clinic visibility.</p><p>• Address offline public relations or reputation concerns with tact and professionalism, escalating issues when appropriate and helping drive timely resolution.</p><p>• Support patient advocacy efforts by coordinating testimonial permissions, encouraging review generation, and contributing to retention and follow-up communications.</p><p>• Track patient feedback and sentiment, respond or route concerns appropriately, and help close communication loops through a mix of automation and personalized outreach.</p><p><br></p><p>02720-0013444259</p><p><br></p>