<p>We’re seeking a strategic, results-driven <strong>Digital Marketing Manager</strong> to lead and scale a growing digital ecosystem for a well-established brand. This role will own digital strategy, agency management, website experience, and CRM implementation—driving measurable impact across a global B2B network.</p><p>Key Responsibilities</p><ul><li><strong>Website & Agency Leadership:</strong> Own UX, performance, and ongoing optimization of the corporate website in partnership with an external agency; drive traffic, engagement, and conversion through content and experience improvements.</li><li><strong>CRM & Marketing Automation:</strong> Lead implementation and optimization of Oracle CRM and Eloqua to power email campaigns, lead management, and customer engagement.</li><li><strong>Digital Strategy:</strong> Develop and execute integrated campaigns across SEO, SEM, paid media, and social.</li><li><strong>Campaign Management:</strong> Plan and optimize digital and print advertising to maximize ROI and measurable outcomes.</li><li><strong>Social Media Leadership:</strong> Oversee strategy and execution across key platforms, managing day-to-day support resources.</li><li><strong>Analytics & Reporting:</strong> Track KPIs across channels, delivering insights and recommendations for continuous improvement.</li><li><strong>Cross-Functional Collaboration:</strong> Partner with IT, sales, and external agencies to deliver digital initiatives.</li></ul><p>Technical & Systems Focus</p><ul><li>Support development of a <strong>dealer portal</strong> (Azure App Services) with real-time inventory and ordering functionality</li><li>Guide <strong>systems integration</strong> between CRM (lead/account management) and ERP (order processing) via secure APIs</li></ul><p><br></p>
<p><strong>Job Title:</strong> Senior Technical Product Manager (Adobe Target/AJO)</p><p><strong>Location:</strong> Greater Encino Area (Hybrid – 3 days onsite) </p><p><strong>Compensation:</strong> $140,000 – $160,000 base salary + discretionary bonus </p><p><strong>Reports To:</strong> Director of Engineering</p><p><br></p><p><strong>Position Overview</strong></p><p>We are seeking a highly technical and hands-on Senior Technical Product Manager with deep expertise in Adobe Target to lead digital personalization and experimentation initiatives. This role is focused on execution—owning the day-to-day implementation of A/B testing, audience segmentation, and personalized guest experiences.</p><p><br></p><p>This is not a strategy-only or presentation-heavy role. The ideal candidate thrives in a technical environment, enjoys working directly within tools, and is eager to expand their skillset across Adobe Experience Cloud products.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><br></p><p><strong>Digital Personalization & Testing</strong></p><ul><li>Configure, launch, and manage Adobe Target activities, including A/B testing, multivariate testing (MVT), automated personalization, and recommendations.</li><li>Implement and manage personalized user journeys and campaigns.</li><li>Build and deploy audience-based experiences using profile scripts and segmentation strategies.</li><li>Develop scalable frameworks for experimentation and personalization programs.</li><li>Stay current with platform updates and continuously introduce new capabilities.</li></ul><p><strong>Technical Ownership</strong></p><ul><li>Serve as the subject matter expert for Adobe Target and personalization tools.</li><li>Work hands-on with code and technical configurations to execute tests and experiences.</li><li>Collaborate with engineering and data teams to ensure proper integration with data layers, APIs, and customer data platforms.</li></ul><p><strong>Cross-Functional Collaboration</strong></p><ul><li>Partner with UX/UI, marketing, analytics, and engineering teams to define and execute personalization strategies.</li><li>Align marketing campaigns with experimentation and personalization efforts.</li><li>Foster strong working relationships to ensure smooth execution across teams.</li></ul><p><strong>Measurement & Optimization</strong></p><ul><li>Analyze testing and personalization performance to generate insights.</li><li>Track key metrics such as engagement, conversion, and lift.</li><li>Continuously optimize based on data and user behavior.</li></ul><p><strong>Enablement & Mentorship</strong></p><ul><li>Guide stakeholders on best practices for experimentation and personalization.</li><li>Support broader adoption of Adobe tools and capabilities across the organization.</li></ul><p><br></p><p>This role is ideal for someone who enjoys building, testing, and optimizing digital experiences in a hands-on capacity while continuing to grow within a dynamic and evolving technology environment.</p><p><br></p><p><br></p><p><br></p>
<p>We are looking for an Email Marketing Specialist to join our team in El Segundo, California. In this role, you will play a pivotal part in developing effective email campaigns and optimizing marketing strategies to drive engagement and performance. The ideal candidate is detail-oriented, has experience with email marketing platforms, and takes a proactive approach to achieving results.</p><p><br></p><p>Responsibilities:</p><p>• Develop and manage email marketing campaigns, ensuring alignment with business goals and branding standards.</p><p>• Audit existing email flows and identify opportunities for improvement, implementing updates and testing new strategies.</p><p>• Collaborate with designers to create compelling and visually appealing email content, providing clear creative briefs and feedback.</p><p>• Analyze campaign performance metrics to identify top-performing strategies and areas for improvement, ensuring consistent optimization.</p><p>• Coordinate and execute 3-4 SMS campaigns monthly to complement email marketing efforts.</p><p>• Maintain and update a simple spreadsheet for calendaring and campaign tracking.</p><p>• Lead creative meetings to review past successes, discuss current projects, and plan upcoming initiatives.</p><p>• Participate in weekly team meetings and contribute to collaborative discussions with consultants.</p><p>• Ensure compliance with legal standards and guidelines for all marketing materials.</p><p>• Stay informed on industry trends and best practices to bring innovative ideas to the team.</p>