<p>We are looking for an innovative and detail-oriented Digital Marketing Coordinator to lead paid media campaigns and optimize online marketing strategies. This role involves managing advertising platforms, enhancing brand visibility, and driving customer engagement through targeted campaigns. Join our team in Minneapolis, Minnesota, and contribute to impactful marketing initiatives that deliver measurable results.</p><p><br></p><p><strong><em>Responsibilities:</em></strong></p><p>• Develop and execute paid media strategies across platforms such as Google Ads and LinkedIn to maximize campaign performance.</p><p>• Monitor and analyze digital advertising metrics using tools like Google Analytics to evaluate effectiveness and identify areas for improvement.</p><p>• Create and manage email marketing campaigns through platforms like Mailchimp and HubSpot to engage audiences and promote services.</p><p>• Optimize website SEO, including both on-site and off-site strategies, to improve search engine rankings and organic traffic.</p><p>• Collaborate with cross-functional teams to align marketing efforts with organizational goals and branding guidelines.</p><p>• Manage B2B marketing initiatives to target key audiences and build strong client relationships.</p><p>• Conduct market research to identify trends and opportunities for campaign growth and innovation.</p><p>• Develop creative content and ad copy for digital marketing materials to effectively communicate brand messaging.</p><p>• Ensure compliance with advertising policies and industry standards for all marketing campaigns.</p><p>• Monitor budget allocations for paid media campaigns to ensure cost-efficiency and return on investment.</p>
We are looking for a dynamic and results-oriented Business Development Officer to drive growth through strategic partnerships and innovative solutions. This role focuses on expanding business opportunities, fostering collaboration, and creating impactful strategies that support the organization's mission. The ideal candidate will excel in building relationships and leading initiatives that enhance community development and financial solutions.<br><br>Responsibilities:<br>• Identify and pursue new business opportunities to support organizational growth and strategic objectives.<br>• Develop and maintain partnerships with key stakeholders, including community organizations, financial institutions, and investors.<br>• Lead initiatives to increase the flow of capital and resources, ensuring alignment with the organization's mission.<br>• Collaborate with internal teams to design and implement impactful programs and projects.<br>• Facilitate complex negotiations and agreements to secure funding and expand organizational reach.<br>• Conduct market research and analysis to identify trends and opportunities in community development finance.<br>• Create and execute strategies to enhance fundraising and grant-writing efforts.<br>• Represent the organization at industry events, conferences, and meetings to build visibility and connections.<br>• Manage multiple projects simultaneously, ensuring timely execution and measurable outcomes.<br>• Travel as needed to engage partners and support organizational goals.
<p>Paid Social Strategy & Execution </p><p>● Own the development, execution, and optimization of paid social campaigns across Meta, TikTok, Pinterest, LinkedIn, Snapchat, and more </p><p>● Build tactical media plans including segmentation, budget allocation, flighting, testing, and performance measurement </p><p>● Manage daily pacing, budget tracking, and audience performance—making real-time adjustments to maximize results </p><p>● Analyze campaign data to surface insights and drive continuous improvement </p><p>● Translate performance into clear, actionable reporting for internal and client-facing updates Creator, Influencer, and Affiliate Support </p><p>● Activate paid campaigns in collaboration with influencers, creators, and affiliate partners </p><p>● Whitelist creator content on Meta and TikTok to extend reach and impact </p><p>● Partner with internal teams to align paid, content, and influencer efforts </p><p>● Weigh in on briefs, assets, and creative strategy to drive performance across formats Innovation & Platform Leadership </p><p>● Test new ad formats, beta tools, and platform-first features as they roll out </p><p>● Stay sharp on platform shifts, privacy policy changes, and new creative trends </p><p>● Collaborate cross-functionally to bring breakthrough concepts to life </p><p>● Shape our agency’s POV on what’s next in paid social, influencer marketing, and the broader creator economy</p>
