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4 results for Marketing Manager in Southfield, MI
- Southfield, MI
- onsite
- Temporary / Contract
- 0 - 0 USD / Yearly
- <p>We are seeking a data-driven Marketing Analyst to join our team. The Marketing Analyst will be responsible for collecting, analyzing, and interpreting marketing data to provide actionable insights that improve campaign performance, customer engagement, and overall business results. This role works closely with marketing, sales, and leadership teams to measure effectiveness, identify trends, and support strategic decision-making.</p><p>Key Responsibilities</p><ul><li>Analyze marketing campaign performance across digital and traditional channels, including email, social media, paid advertising, website traffic, and lead generation.</li><li>Develop and maintain reports, dashboards, and KPIs to track marketing effectiveness and ROI.</li><li>Monitor customer behavior, market trends, and competitive activity to identify opportunities for growth.</li><li>Gather, clean, and interpret data from multiple sources, including CRM systems, marketing automation platforms, web analytics tools, and databases.</li><li>Provide recommendations to optimize marketing strategies, audience targeting, and campaign performance.</li><li>Conduct ad hoc analyses and present findings to stakeholders in a clear and actionable manner.</li><li>Partner with cross-functional teams including marketing, sales, finance, and operations to support business objectives.</li><li>Measure customer acquisition, retention, engagement, and conversion metrics.</li><li>Assist with forecasting, budgeting, and marketing performance planning.</li><li>Ensure data accuracy and maintain reporting integrity across platforms.</li></ul><p>Qualifications</p><ul><li>Bachelor's degree in Marketing, Business, Statistics, Economics, Data Analytics, or a related field.</li><li>2+ years of experience in marketing analytics, business intelligence, digital marketing, or a related analytical role.</li><li>Strong analytical and problem-solving skills with the ability to translate data into business insights.</li><li>Experience with reporting and visualization tools such as Tableau, Power BI, Looker, or Google Data Studio.</li><li>Proficiency in Microsoft Excel, including pivot tables, formulas, and data analysis functions.</li><li>Experience working with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Pardot.</li><li>Familiarity with web analytics platforms, including Google Analytics.</li><li>Strong communication and presentation skills.</li><li>Ability to manage multiple projects and deadlines in a fast-paced environment.</li></ul><p>Key Performance Indicators (KPIs)</p><ul><li>Campaign ROI</li><li>Lead generation performance</li><li>Conversion rates</li><li>Cost per lead/customer acquisition cost</li><li>Website traffic and engagement metrics</li><li>Marketing-sourced pipeline and revenue</li><li>Customer retention and engagement metrics</li></ul><p><br></p>
- 2026-10-08T00:00:00Z
- Troy, MI
- onsite
- Temporary / Contract
- 27.7115 - 32.087 USD / Hourly
- We are looking for a creative and highly organized Marketing/Communications Coordinator to support brand-building efforts for a manufacturing company in Troy, Michigan. This Contract position will focus on developing compelling content, coordinating communications across multiple channels, and helping deliver a consistent brand presence both internally and externally. The role offers the opportunity to partner closely with leadership while managing marketing initiatives that strengthen visibility, engagement, and company culture.<br><br>Responsibilities:<br>• Develop written content for blogs, newsletters, web pages, email campaigns, social media, and other promotional materials while maintaining a consistent and clear brand voice.<br>• Manage day-to-day social media activity by planning content calendars, preparing posts, tracking audience interaction, and identifying ways to improve reach and engagement.<br>• Capture and organize visual content, including photos and videos, to highlight workplace culture, events, and business achievements across marketing channels.<br>• Maintain company websites using WordPress and Elementor by updating existing pages, publishing new content, and building landing pages that support marketing goals.<br>• Coordinate trade shows, company gatherings, customer-facing events, conferences, and employee celebrations by handling logistics, vendor communication, materials, and onsite preparation.<br>• Support internal communication efforts through employee updates, leadership announcements, newsletters, and digital campaigns designed to keep teams informed and connected.<br>• Lead culture-focused initiatives by helping organize recognition programs, volunteer activities, and team-building events that contribute to a positive employee experience.<br>• Work with leadership and marketing partners to execute campaigns and communications projects that enhance brand awareness and reinforce company messaging standards.
- 2026-09-17T00:00:00Z
- Detroit, Mi, MI
- onsite
- Temporary / Contract
- 0 - 0 USD / Yearly
- <p>We are seeking a results-driven <strong>Marketing Automation Manager</strong> to lead the strategy, execution, and optimization of marketing automation initiatives that drive lead generation, customer engagement, and revenue growth. This individual will oversee marketing automation platforms, CRM integrations, lead nurturing programs, email marketing campaigns, customer journeys, and marketing analytics while collaborating closely with marketing, sales, operations, and technology teams.</p><p>The ideal candidate combines technical expertise with strategic thinking and has experience leveraging automation tools to improve campaign performance, data quality, and customer experience.</p><p>Key Responsibilities</p><p>Marketing Automation Strategy</p><ul><li>Develop and execute marketing automation strategies that support business growth objectives and customer acquisition goals.</li><li>Design and optimize lead nurturing programs, lifecycle marketing campaigns, and customer journeys.</li><li>Identify opportunities to improve marketing efficiency through automation, personalization, and process enhancements.</li><li>Establish best practices for campaign execution, segmentation, and audience targeting.</li></ul><p>Platform Management & Optimization</p><ul><li>Serve as the primary administrator and subject matter expert for marketing automation platforms such as:</li><li>HubSpot</li><li>Marketo</li><li>Salesforce Marketing Cloud</li><li>Pardot (Marketing Cloud Account Engagement)</li><li>Eloqua</li><li>Configure and maintain workflows, forms, landing pages, lead scoring models, and automated communications.</li><li>Manage integrations between CRM, marketing automation, and third-party systems.</li><li>Ensure platform functionality, user adoption, and ongoing optimization.</li></ul><p>Campaign Execution</p><ul><li>Build, deploy, and monitor multi-channel campaigns including:</li><li>Email marketing</li><li>Lead nurture programs</li><li>Event promotions</li><li>Customer onboarding programs</li><li>Re-engagement initiatives</li><li>Collaborate with content, creative, and demand generation teams to execute marketing campaigns.</li><li>Perform quality assurance testing to ensure flawless campaign deployment.</li></ul><p>Data Management & Analytics</p><ul><li>Monitor and maintain data quality, segmentation, and database health.</li><li>Develop lead scoring and lead routing processes in partnership with Sales Operations.</li><li>Analyze campaign performance and customer engagement metrics.</li><li>Create dashboards and reporting to measure:</li><li>Lead generation</li><li>Conversion rates</li><li>Pipeline influence</li><li>Revenue contribution</li><li>Marketing ROI</li><li>Make data-driven recommendations to improve campaign effectiveness.</li></ul><p>Cross-Functional Collaboration</p><ul><li>Partner closely with Sales, Revenue Operations, IT, and Business Intelligence teams.</li><li>Support CRM strategy and alignment between sales and marketing processes.</li><li>Train stakeholders on marketing automation best practices and platform capabilities.</li><li>Act as a thought leader for marketing technology and automation innovation.</li></ul>
- 2026-09-25T00:00:00Z
- Royal Oak, MI
- onsite
- Temporary / Contract
- 50 - 65 USD / Hourly
- <p>A specialized marketing and branding agency serving the automotive, mobility, industrial, and defense sectors is seeking a Senior Account Director to lead key client relationships, drive complex branding initiatives, and serve as the primary point of contact for strategic accounts globally.</p><p>This role is ideal for a senior-level account leader who can confidently engage with executive stakeholders, oversee multidisciplinary projects from concept through launch, manage internal and freelance resources, and identify opportunities to expand client partnerships. The successful candidate will play a critical role in managing a newly awarded global brand launch initiative while also assuming ownership of several existing accounts.</p><p>Key Responsibilities</p><ul><li>Serve as the primary client contact for 2-3 strategic accounts, fostering trusted relationships with executive and board-level stakeholders.</li><li>Lead day-to-day account management activities, including project oversight, client communications, status meetings, and strategic planning sessions.</li><li>Manage large-scale branding, rebranding, and go-to-market initiatives from discovery through launch.</li><li>Facilitate weekly client meetings, establish project priorities, and ensure deliverables remain on schedule and within scope.</li><li>Coordinate internal teams and external freelance partners across creative, digital marketing, content, video production, branding, research, and web-related initiatives.</li><li>Monitor project progress, identify risks, and proactively solve challenges to maintain exceptional client service.</li><li>Collaborate closely with agency leadership to reduce executive involvement in day-to-day account management while maintaining high client satisfaction.</li><li>Develop a deep understanding of each client's business, industry, and growth objectives.</li><li>Identify opportunities to expand services, increase account revenue, and strengthen long-term partnerships.</li><li>Support brand strategy, market positioning, messaging development, naming initiatives, and launch planning efforts.</li><li>Manage budgets, scopes of work, timelines, and resource allocation across multiple projects simultaneously.</li><li>Work alongside creative, strategy, and digital teams to deliver integrated marketing and branding solutions.</li></ul><p><br></p>
- 2026-10-13T00:00:00Z