We are looking for a skilled Digital Marketing Specialist to join our team on a contract basis in Mitchellville, Maryland. In this role, you will play a key part in developing and executing effective online marketing strategies to enhance brand visibility and drive engagement. If you have a strong background in digital marketing and analytics, we encourage you to apply.<br><br>Responsibilities:<br>• Plan, execute, and optimize digital marketing campaigns across multiple platforms, including Google Ads.<br>• Monitor and analyze performance metrics using tools like Google Analytics to measure campaign effectiveness.<br>• Develop and manage email marketing campaigns to improve customer engagement and lead generation.<br>• Conduct keyword research and implement SEO strategies to enhance online visibility.<br>• Create and manage pay-per-click (PPC) advertising campaigns to achieve marketing objectives.<br>• Collaborate with internal teams to ensure cohesive branding and messaging across all digital channels.<br>• Stay updated on the latest trends and best practices in digital marketing and advertising.<br>• Provide detailed reports and insights on campaign performance to stakeholders.<br>• Manage budgets for digital campaigns, ensuring cost efficiency and maximum ROI.
We are looking for a Digital Marketing Specialist to join our team in Dallas, Texas. In this role, you will contribute to the success of our digital marketing efforts by executing social media strategies, managing platforms, and analyzing performance metrics. The ideal candidate is detail-oriented, experienced in digital marketing tools, and passionate about driving results.<br><br>Responsibilities:<br>• Create and schedule social media posts across multiple brand channels, ensuring alignment with established brand voice guidelines.<br>• Write engaging captions and utilize provided image libraries or prompts to enhance social media content.<br>• Set up and manage basic paid advertisements, including geo-targeted campaigns, to maximize audience reach.<br>• Analyze campaign performance using analytics tools to identify strengths and areas for improvement.<br>• Optimize marketing strategies based on data insights to enhance overall effectiveness.<br>• Maintain and update menus across catering platforms, third-party sites, and internal systems.<br>• Manage Google Business Profiles to ensure accurate and up-to-date information.<br>• Perform basic updates on WordPress websites, including content edits, pop-up creation, and landing page adjustments.<br>• Configure OpenTable experiences for select locations to improve customer engagement.<br>• Collaborate with various teams to ensure consistency across digital platforms.
We are looking for a skilled Digital Marketing Manager to join our team on a long-term contract basis in Edina, Minnesota. This role involves overseeing strategic marketing initiatives while managing day-to-day operations, ensuring seamless execution of campaigns and platform transitions. The ideal candidate will bring expertise in marketing automation tools and a data-driven mindset to optimize engagement and system performance.<br><br>Responsibilities:<br>• Lead the migration of marketing assets and data to a new automation platform, ensuring consistent performance throughout the process.<br>• Develop and execute A/B testing strategies to enhance audience engagement and campaign effectiveness.<br>• Manage comprehensive analytics, including tracking open rates, deliverability metrics, and other key performance indicators.<br>• Collaborate with cross-functional teams to support marketing goals and implement technical improvements.<br>• Monitor and troubleshoot automation workflows, proactively addressing deliverability or logic issues.<br>• Drive strategic improvements to optimize system health and campaign outcomes.<br>• Provide hands-on management of tools such as HubSpot, Salesforce Marketing Cloud, and other CRM platforms.<br>• Ensure data continuity across marketing operations during transitions and upgrades.<br>• Support the development and execution of email marketing campaigns, aligning with overall business objectives.
We are looking for a highly skilled Digital Marketing Manager to join our team on a contract basis in Irvine, California. In this role, you will play a pivotal part in developing and implementing key digital marketing strategies, ensuring impactful engagement across multiple platforms. This position offers an opportunity to build foundational marketing programs from the ground up while contributing hands-on expertise in execution.<br><br>Responsibilities:<br>• Design and implement comprehensive social media strategies, including content planning, copywriting, and post creation, leveraging tools like Hootsuite.<br>• Develop a Google search strategy from scratch, conducting keyword research and optimizing campaigns to establish a robust search presence.<br>• Create and manage email marketing campaigns to drive engagement and conversions.<br>• Analyze performance metrics using Google Analytics to refine strategies and improve outcomes.<br>• Manage paid social media campaigns, ensuring alignment with overall marketing objectives.<br>• Collaborate with cross-functional teams to align digital marketing efforts with broader business goals.<br>• Monitor emerging trends in digital marketing to incorporate innovative approaches into strategies.<br>• Deliver high-quality copywriting and content tailored to target audiences.<br>• Ensure all marketing activities comply with industry standards and best practices.
<p>This Digital Marketing Manager plays a key role in developing and executing integrated marketing strategies that support customer engagement, business growth, and brand relevance. Reporting to marketing leadership, this role leads a team of marketing strategists in delivering campaigns and initiatives aligned with organizational goals. The Digital Marketing Manager partners with business units and cross-functional teams in side the department and external to ensure marketing efforts are insight-driven, customer-focused, and measurable. </p><p><br></p><p>What You’ll Do </p><p>Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment. Support career development and ensure alignment with departmental goals. </p><p>Oversee the planning and execution of marketing campaigns and initiatives. Ensure projects are delivered on time, within scope, and aligned with brand standards. </p><p>Use customer and market research to inform marketing strategies. Collaborate with internal teams to identify data needs and apply insights to segmentation and targeting. </p><p>Manage portions of the marketing budget, including paid media allocations. Monitor campaign performance and optimize spend for maximum ROI. </p><p>Support the development of both ongoing and responsive marketing campaigns. Leverage data to inform journey-based and seasonal marketing efforts. </p><p>Track and report on campaign effectiveness, media performance, and member engagement. Use analytics to refine future strategies. </p><p><br></p>
<p>We are looking for a skilled Digital Marketing Manager to oversee and enhance our loyalty program and customer engagement strategies. In this long-term contract role, you will focus on leveraging data-driven insights to create personalized campaigns that increase visit frequency, improve basket size, and boost long-term guest value. You will collaborate across departments to ensure the loyalty program aligns with overall business goals while delivering exceptional guest experiences.</p><p><br></p><p>Responsibilities:</p><p>• Serve as the primary manager for the loyalty program, overseeing daily operations and platform performance.</p><p>• Collaborate with leadership and key departments to define loyalty strategies, offers, and program structures.</p><p>• Manage the loyalty roadmap, including feature enhancements, testing, and integration of new capabilities.</p><p>• Develop and maintain customer segments based on transaction and behavioral data to create targeted campaigns.</p><p>• Design and optimize customer journeys, including onboarding, win-back, cross-sell, and seasonal initiatives.</p><p>• Monitor and report on key metrics such as program enrollment, usage, redemption rates, and campaign performance.</p><p>• Partner with Merchandising to align loyalty offers with category priorities and vendor funding opportunities.</p><p>• Work closely with Operations to ensure store teams understand and support loyalty initiatives.</p><p>• Coordinate with IT and external vendors on system integrations, data feeds, and troubleshooting.</p><p>• Leverage loyalty data to support media targeting and measure the impact of marketing campaigns.</p>
<p>We are confidentially supporting our client in the search for a <strong>Demand and Growth Marketing Manager</strong> who will lead digital marketing initiatives that increase awareness, engagement, and conversion across key audience segments. This role will build integrated digital journeys that move prospects and customers from initial interest to meaningful action.</p><p><br></p><p>Partnering closely with cross‑functional teams—including Marketing, Sales, Operations, Technology, and Analytics—this individual will enhance how audiences discover, engage, and convert across all digital touchpoints. This includes websites, landing pages, forms, digital campaigns, and service/support experiences. The role will also develop lead scoring models and attribution frameworks that clearly connect marketing activities to pipeline and revenue outcomes.</p><p>The ideal candidate blends digital marketing expertise, data-driven decision-making, and journey-led strategy to drive measurable growth.</p><p><br></p><ul><li>Build and execute digital marketing campaigns that generate awareness, engagement, and pipeline.</li><li>Leverage web, paid media, marketing automation, and additional channels within the marketing mix.</li><li>Design and optimize digital journeys across the website, landing pages, and online forms.</li><li>Identify friction points across the funnel and recommend optimization strategies that increase conversion.</li><li>Collaborate with Sales, Operations, and Customer Experience teams to improve lead handling and conversion.</li><li>Develop nurture programs that guide audiences from awareness to activation and ongoing engagement.</li><li>Track and analyze performance across key funnel metrics including lead generation, acquisition, and engagement.</li><li>Establish and implement attribution models and reporting that connect marketing efforts to business growth.</li></ul><p><br></p><p><strong>Qualifications</strong></p><ul><li>5–7+ years in demand generation, digital marketing, lifecycle marketing, or growth marketing.</li><li>Experience developing digital acquisition and engagement journeys across web and multi‑channel digital programs.</li><li>Strong background optimizing landing pages, forms, and conversion paths.</li><li>Proficiency with CRM, marketing automation, and analytics platforms (Salesforce strongly preferred).</li><li>Strong analytical skills with experience measuring campaign performance and implementing attribution models.</li><li>Experience in financial services, technology, SaaS, fintech, or related industries preferred.</li></ul><p><br></p>
We are looking for a creative and strategic Brand Marketing Specialist to join our team in St. Paul, Minnesota. This role is ideal for a marketing specialist with strong design expertise and a keen attention to detail, as well as a deep understanding of social media platforms. You will play a key part in executing digital strategies, creating compelling content, and analyzing engagement to drive brand awareness.<br><br>Responsibilities:<br>• Develop and implement digital marketing strategies that enhance brand engagement and promote organizational pride.<br>• Create engaging and visually appealing digital content, including copy and graphics, tailored for various social media platforms.<br>• Collaborate with subject matter experts and managers to ensure content meets approval standards before publication.<br>• Manage social media platforms such as X, Instagram, Facebook, and LinkedIn using tools like Hootsuite.<br>• Monitor social channels for comments and messages, responding promptly and appropriately to maintain community engagement.<br>• Analyze campaign performance, generate reports, and identify emerging themes and trends to optimize future strategies.<br>• Design and execute email marketing campaigns that align with broader marketing objectives.<br>• Stay informed on the latest social media trends and best practices to enhance campaign effectiveness.<br>• Utilize Adobe Creative Cloud tools to produce high-quality visuals for marketing initiatives.
<p><strong>Digital Marketing Coordinator - 3+Month Contract - full 40 hours a week, on-site in DFW every day! </strong></p><p>Robert Half, Marketing & Creative is looking for a <strong>Digital Marketing Coordinator</strong> for a 3-month contract with a client here in the Dallas-Fort Worth area. The<strong> Digital Marketing Coordinator</strong> will be supporting content authoring, sa well as the sales team on CRM best practices and usage. <strong>Digital Marketing Coordinator </strong>will be documenting and tracking details of all projects and issues, within the CRM tool. <strong>Digital Marketing Coordinator </strong>will be evaluating the accuracy of the data and recommend process improvements within the tool. </p><p><br></p><p><br></p>
<p>We’re seeking a strategic, results-driven <strong>Digital Marketing Manager</strong> to lead and scale a growing digital ecosystem for a well-established brand. This role will own digital strategy, agency management, website experience, and CRM implementation—driving measurable impact across a global B2B network.</p><p>Key Responsibilities</p><ul><li><strong>Website & Agency Leadership:</strong> Own UX, performance, and ongoing optimization of the corporate website in partnership with an external agency; drive traffic, engagement, and conversion through content and experience improvements.</li><li><strong>CRM & Marketing Automation:</strong> Lead implementation and optimization of Oracle CRM and Eloqua to power email campaigns, lead management, and customer engagement.</li><li><strong>Digital Strategy:</strong> Develop and execute integrated campaigns across SEO, SEM, paid media, and social.</li><li><strong>Campaign Management:</strong> Plan and optimize digital and print advertising to maximize ROI and measurable outcomes.</li><li><strong>Social Media Leadership:</strong> Oversee strategy and execution across key platforms, managing day-to-day support resources.</li><li><strong>Analytics & Reporting:</strong> Track KPIs across channels, delivering insights and recommendations for continuous improvement.</li><li><strong>Cross-Functional Collaboration:</strong> Partner with IT, sales, and external agencies to deliver digital initiatives.</li></ul><p>Technical & Systems Focus</p><ul><li>Support development of a <strong>dealer portal</strong> (Azure App Services) with real-time inventory and ordering functionality</li><li>Guide <strong>systems integration</strong> between CRM (lead/account management) and ERP (order processing) via secure APIs</li></ul><p><br></p>
<ul><li>Develop and execute marketing campaigns across digital and traditional channels.</li><li>Manage company branding and ensure consistency across all marketing materials.</li><li>Conduct market research to identify trends, customer needs, and competitive positioning.</li><li>Negotiate and maintain a clear communication channel with vendors. </li><li>Maintain and update CRM systems and marketing databases.</li></ul>
<p>We are looking for a dynamic Field Marketing Specialist to join our team in La Mirada, California. This role focuses on creating impactful marketing strategies and supporting sales efforts within the hospitality and commercial sectors. The ideal candidate will bring creativity, organizational excellence, and a passion for driving engagement through tailored campaigns and events.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute account-based marketing strategies tailored to hospitality and commercial clients.</p><p>• Collaborate with sales teams to customize presentations and marketing assets for target accounts and regional initiatives.</p><p>• Plan and coordinate major tradeshows, regional events, and showroom activations, ensuring brand consistency and effective messaging.</p><p>• Create and deploy sales enablement tools, including sample kits and product-specific resources, to support field teams.</p><p>• Gather market intelligence by engaging with designers, partners, and sales teams to identify trends and inform future strategies.</p><p>• Facilitate cross-functional collaboration with creative, content, and social teams to align marketing assets with campaign objectives.</p><p>• Ensure seamless execution of field-level marketing initiatives by managing timelines, logistics, and communication.</p><p>• Provide structured feedback to internal teams to optimize messaging, positioning, and marketing strategies.</p><p>• Support product launches by translating technical features into practical, market-ready selling tools.</p><p>• Travel as needed to oversee regional activations, tradeshows, and field events.</p>
<p>We are looking for a talented Demand Generation Manager to drive impactful digital marketing strategies that boost engagement, awareness, and conversion rates. This role focuses on creating seamless digital experiences that guide prospects and customers through meaningful interactions, ultimately contributing to business growth. Must be commutable to the office 5 days per week. </p><p><br></p><p>Responsibilities:</p><p>• Develop and execute comprehensive digital marketing campaigns aimed at increasing awareness, audience engagement, and lead generation.</p><p>• Utilize a variety of channels, including websites, paid media, and marketing automation, to optimize the marketing mix.</p><p>• Design and refine digital touchpoints such as landing pages, online forms, and website journeys to maximize conversion rates.</p><p>• Identify and address bottlenecks within the marketing funnel, implementing strategies to improve overall performance.</p><p>• Collaborate with cross-functional teams, including Sales, Operations, and Customer Experience, to enhance lead handling and conversion processes.</p><p>• Create nurturing programs that guide prospects through the customer journey, from initial interest to activation and ongoing engagement.</p><p>• Monitor and analyze key performance metrics related to lead generation, acquisition, and audience engagement.</p><p>• Develop and implement attribution models and frameworks that connect digital marketing efforts to pipeline and revenue outcomes.</p><p>• Stay updated on industry trends and best practices to ensure marketing strategies remain innovative and effective.</p>
<p>Robert Half Marketing and Creative is recruiting for a Digital Media Manager. This person leads the strategic planning, execution, and optimization of paid digital media campaigns, primarily within Google Ads, with expansion into Reddit and Twitch. This position is responsible for balancing performance (e.g., high-intent search) and brand-building efforts. The manager is accountable for driving digital advertising success related to brand awareness and direct response, overseeing agency/vendor relationships, managing campaign budgets, and generating actionable insights from digital campaigns.</p><p><br></p><p>Key Responsibilities:</p><p><br></p><p>Develop and execute full-funnel Google Ads strategies (Search, Pmax, DV/360, Shopping, YouTube), leveraging AI, advanced bidding tactics, and continuous optimization.</p><p>Oversee agencies and vendors for SEM, display, and digital video buying.</p><p>Plan, set up, launch, monitor, and optimize advertising campaigns; ensure proper campaign trafficking and reporting.</p><p>Manage campaign budgets, pacing, and provide ongoing strategic recommendations.</p><p>Collaborate with Brand and Marketing teams to coordinate media launches and align creative assets.</p><p>Analyze campaign performance data, generate reports, and recommend strategies for improved results.</p><p>Collect and maintain campaign data for in-depth post-campaign analysis.</p><p>Manage relationships with external vendors and partners and supervise/mentor direct reports.</p><p>Stay up to date with the latest trends and compliance requirements in digital advertising (e.g., CCPA, PII protection).</p><p>Qualifications:</p><p><br></p><p><br></p>
We are looking for a dynamic Marketing Manager to spearhead social media and digital initiatives for a growing footwear brand in Los Angeles, California. This role will collaborate closely with the eCommerce team to craft and execute impactful marketing strategies aimed at enhancing brand visibility, customer engagement, and revenue growth. Ideal candidates will have a passion for building strong brand identities and a proven track record in digital marketing.<br><br>Responsibilities:<br>• Develop and implement comprehensive social media strategies to establish a strong and consistent brand presence across multiple platforms.<br>• Collaborate with the eCommerce team to ensure marketing efforts align seamlessly with sales objectives and customer journey goals.<br>• Plan and oversee content calendars, digital campaigns, and product launches to drive engagement and conversions.<br>• Lead wholesale marketing strategies, including organizing events at brick-and-mortar locations to boost brand visibility.<br>• Monitor and analyze campaign performance metrics, optimizing strategies to increase traffic, engagement, and revenue.<br>• Identify and pursue opportunities for expanding the brand's digital footprint, including partnerships, new platforms, and innovative content formats.<br>• Refine and maintain brand guidelines to ensure consistent messaging across all marketing channels.<br>• Work closely with creative teams, influencers, and external partners to produce high-quality content that aligns with the brand identity.
<p><strong>Web Content Specialist </strong></p><p>On-site | Austin, TX | Contract</p><p><br></p><p><strong>Responsibilities:</strong></p><p>- Provide advisory services for web content evaluation and revisions; revisit and remodel content templates/drafts</p><p>- Approve drafts for advancement to executive stakeholders and SMEs for final approvals</p><p>- Own select high-priority copywriting activities for net new copy and copy remediation (current content is already pre-graded)</p><p>- Ensure content and brand messaging are seamless across multiple platforms (internal and external facing)</p><p>- Partner with SEO team lead to develop keyword research and support, as needed, on-page, off-page, and technical SEO efforts</p><p>- Collaborate with project management team to ensure timely, high-quality deliverables</p>
We are looking for a highly motivated Lifecycle Marketing Manager to join our team in Miami, Florida. This contract-to-ongoing position offers an excellent opportunity to shape impactful marketing strategies that drive customer retention, brand loyalty, and revenue growth. Initially part-time, with 10-15 hours per week, the role has the potential to transition into an ongoing position within a few months.<br><br>Responsibilities:<br>• Develop and execute lifecycle marketing strategies to engage customers and foster long-term relationships.<br>• Create and manage targeted email campaigns, ensuring timely and relevant messaging.<br>• Analyze customer data to identify trends and opportunities for improving retention and satisfaction.<br>• Oversee paid social and Google Ads campaigns to optimize performance and ROI.<br>• Utilize Google Analytics to monitor campaign effectiveness and provide actionable insights.<br>• Collaborate with creative teams to craft compelling content tailored to audience segments.<br>• Implement strategies to enhance customer experiences and drive repeat purchases.<br>• Monitor and refine marketing efforts based on feedback and performance metrics.<br>• Provide regular reporting on campaign outcomes and key performance indicators.<br>• Stay updated on industry trends and apply best practices to marketing initiatives.
We are looking for a skilled and proactive Marketing Manager to join our team in Boca Raton, Florida. This long-term contract position requires a dedicated individual with strong attention to detail to oversee marketing initiatives from strategy through execution while maintaining a strong focus on project management and hands-on involvement. The ideal candidate will thrive in a fast-paced environment and possess a versatile skill set to drive impactful campaigns.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies tailored to meet organizational goals.<br>• Manage end-to-end marketing campaigns, including planning, execution, and performance analysis.<br>• Create engaging content for various platforms to enhance brand visibility and customer engagement.<br>• Analyze marketing data to assess campaign effectiveness and identify opportunities for improvement.<br>• Collaborate with cross-functional teams to ensure alignment with business objectives.<br>• Oversee budgets and timelines, ensuring efficient use of resources and on-time delivery.<br>• Drive brand awareness initiatives through targeted digital and B2B marketing efforts.<br>• Coordinate and optimize email campaigns to maximize audience reach and impact.<br>• Provide clear prioritization of tasks to balance essential activities with budget constraints.<br>• Stay updated on industry trends to incorporate innovative strategies into marketing efforts.
<p>We are looking for an Email Marketing Specialist to join our team in El Segundo, California. In this role, you will play a pivotal part in developing effective email campaigns and optimizing marketing strategies to drive engagement and performance. The ideal candidate is detail-oriented, has experience with email marketing platforms, and takes a proactive approach to achieving results.</p><p><br></p><p>Responsibilities:</p><p>• Develop and manage email marketing campaigns, ensuring alignment with business goals and branding standards.</p><p>• Audit existing email flows and identify opportunities for improvement, implementing updates and testing new strategies.</p><p>• Collaborate with designers to create compelling and visually appealing email content, providing clear creative briefs and feedback.</p><p>• Analyze campaign performance metrics to identify top-performing strategies and areas for improvement, ensuring consistent optimization.</p><p>• Coordinate and execute 3-4 SMS campaigns monthly to complement email marketing efforts.</p><p>• Maintain and update a simple spreadsheet for calendaring and campaign tracking.</p><p>• Lead creative meetings to review past successes, discuss current projects, and plan upcoming initiatives.</p><p>• Participate in weekly team meetings and contribute to collaborative discussions with consultants.</p><p>• Ensure compliance with legal standards and guidelines for all marketing materials.</p><p>• Stay informed on industry trends and best practices to bring innovative ideas to the team.</p>
<p>We are looking for an experienced Marketing Manager to lead and execute strategic initiatives that drive investor acquisition, enhance brand visibility, and support deal flow in the real estate (commercial/industrial) sector. This role offers significant autonomy, direct collaboration with leadership, and the opportunity to make a lasting impact on the company's growth trajectory. The ideal candidate will bring expertise in real estate syndication marketing and a proven ability to target accredited investors.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive marketing strategies aimed at attracting accredited investors and expanding brand awareness.</p><p>• Design and refine lead generation funnels tailored to target property sellers and investment audiences.</p><p>• Analyze marketing performance metrics, providing actionable insights to optimize campaigns.</p><p>• Collaborate closely with leadership to align marketing initiatives with business objectives.</p><p>• Manage email campaigns, ensuring content resonates with the target audience and drives engagement.</p><p>• Organize webinars and events to strengthen investor relationships and promote company offerings.</p><p>• Oversee digital marketing efforts, including social media and paid advertising, to maximize reach.</p><p>• Identify emerging trends in the real estate and investment sectors to inform marketing strategies.</p><p>• Build and maintain strong relationships with stakeholders, including investors and property sellers.</p>
We are looking for a talented Marketing Manager to join our team on a contract-to-permanent basis in Mooresville, North Carolina. This role is ideal for a creative and organized detail-oriented individual who thrives on developing and executing marketing strategies. You will play a key role in shaping our brand, driving business development efforts, and managing public relations initiatives.<br><br>Responsibilities:<br>• Lead and manage all marketing activities in collaboration with the design team to ensure cohesive branding and messaging.<br>• Coordinate and prepare new business proposals, including production, delivery, and post-proposal analysis to identify lessons learned and best practices.<br>• Assist in the creation and delivery of interview presentations to support business development efforts.<br>• Develop and implement public relations strategies, including drafting announcements and press releases.<br>• Create engaging content for proposals, conferences, events, the company website, and detail-oriented social media platforms.<br>• Contribute to the development of the marketing plan and budget, while executing regional initiatives such as local events and sponsorships.<br>• Build and maintain client relationships, tracking opportunities through market research and collaboration with the Business Development team.<br>• Monitor and analyze marketing trends, ensuring strategies align with industry standards and company goals.
We are looking for an experienced Digital Marketing Director to lead and develop innovative strategies that drive global digital growth and engagement. This role will focus on creating scalable solutions to optimize digital acquisition, activation, retention, and reactivation efforts, while enhancing the productivity of Brand Partners. The ideal candidate will bring a passion for performance marketing and a proven track record of delivering measurable impacts on revenue.<br><br>Responsibilities:<br>• Develop and implement a comprehensive global digital acquisition and lifecycle marketing strategy aligned with enterprise revenue objectives.<br>• Create a multi-year roadmap to establish digital marketing as a scalable and predictable growth engine.<br>• Oversee performance marketing initiatives across paid search, paid social, programmatic, affiliate, and emerging channels, with a focus on global scalability.<br>• Manage agency relationships, media investments, and budget allocation to maximize campaign effectiveness.<br>• Design and execute automated lifecycle marketing programs, including onboarding, nurture campaigns, cart abandonment, and retention strategies.<br>• Enhance customer and Brand Partner engagement through data-driven segmentation and targeted outreach.<br>• Establish frameworks for attribution, incrementality testing, and experimentation to refine digital strategies.<br>• Collaborate with analytics and product teams to improve tracking, reporting, and data quality.<br>• Partner with Digital Product teams to prioritize enhancements that boost conversion rates and funnel performance.<br>• Develop global playbooks, operational models, and team structures to support the long-term growth of digital marketing capabilities.
We are looking for a Marketing Automation Manager to join our team on a contract-to-permanent basis in Irvine, California. This role offers an exciting opportunity to lead impactful marketing campaigns and optimize automation strategies. The initial contract will last 3-6 months, with the potential for a permanent position based on performance.<br><br>Responsibilities:<br>• Design, implement, and optimize marketing automation workflows to drive lead generation and customer engagement.<br>• Manage email marketing campaigns, ensuring they are targeted, personalized, and effective.<br>• Utilize platforms such as Salesforce and Customer.io to track campaign performance and generate actionable insights.<br>• Collaborate with cross-functional teams, including sales and product, to align marketing efforts with business objectives.<br>• Monitor and analyze key performance metrics to continuously improve campaign outcomes.<br>• Develop and maintain segmentation strategies to enhance audience targeting and personalization.<br>• Ensure compliance with data privacy regulations and best practices in all marketing activities.<br>• Provide training and guidance to team members on marketing automation tools and techniques.<br>• Stay updated on industry trends to recommend innovative approaches to marketing automation.
We are looking for a highly skilled Senior Marketing Manager to lead and elevate our marketing initiatives in College Park, Georgia. This role will involve creating and implementing innovative strategies to drive engagement, promote brand identity, and achieve organizational goals. The ideal candidate will bring a strong background in marketing leadership, team management, and project coordination.<br><br>Responsibilities:<br>• Develop and implement comprehensive marketing strategies aligned with organizational objectives.<br>• Conduct discovery meetings with stakeholders to define campaign goals and identify target demographics.<br>• Manage the marketing budget, ensuring effective allocation of resources to various initiatives.<br>• Design and execute marketing campaigns across multiple channels, including digital, advertising, and content creation.<br>• Coordinate event logistics by preparing detailed documents, such as rundowns, technical riders, and run-of-show plans.<br>• Research market trends, customer preferences, and competitor activities to inform marketing plans.<br>• Recommend operational and service changes based on market insights and analysis.<br>• Present campaign proposals to stakeholders, including visual concepts, promotional strategies, and event plans.<br>• Collaborate with internal teams and external partners to ensure cohesive execution of marketing efforts.<br>• Monitor campaign performance and present data-driven insights to stakeholders for continuous improvement.
<p><strong>Zoho CRM Marketing Specialist</strong></p><p>Remote | Austin, TX | Contract</p><p><br></p><p>Robert Half is hiring a Zoho CRM Marketing Specialist to support a high‑impact client project focused on improving lead follow‑up and conversion. This role will partner with a B2B client to support CRM optimization, campaign setup, lead scoring, and marketing analytics. This role is critical in building the systems and automation needed to convert leads more effectively.</p><p><br></p><p><strong>What You'll Do</strong></p><ul><li>Build and maintain target lists, lead segmentation, and lead scoring models.</li><li>Configure Zoho CRM architecture to support marketing campaigns and nurture workflows.</li><li>Set up and manage marketing campaigns, templates, and automations using provided creative assets.</li><li>Implement automated reporting and dashboards to track marketing performance, lead conversion, and funnel metrics.</li><li>Partner with marketing and agency teams to ensure CRM workflows align with campaign strategy.</li><li>Optimize lead handoff, follow‑up timing, and visibility across the funnel.</li></ul>