We are looking for a Social Media Manager to strengthen digital presence and build audience engagement for our team in California. This long-term contract position is ideal for a marketing specialist who can blend strategy, creative execution, and performance analysis across social channels. The role will oversee both organic content initiatives and paid campaigns, using data-driven decisions to expand reach, support lead generation, and maintain a consistent brand voice.<br><br>Responsibilities:<br>• Shape and carry out social media plans that support visibility, engagement, and demand generation across major digital platforms.<br>• Plan, write, and schedule posts, campaign messages, and editorial calendars tailored to each channel's audience and best practices.<br>• Manage day-to-day community interaction by monitoring conversations, replying to users, and identifying ways to increase follower growth and participation.<br>• Build, launch, and refine paid advertising initiatives across platforms such as LinkedIn, Meta, and Google to improve campaign outcomes.<br>• Oversee audience segmentation, retargeting approaches, spending distribution, and ongoing performance adjustments for paid media efforts.<br>• Review campaign and channel metrics regularly, turning performance data into recommendations that improve engagement, conversions, and return on investment.<br>• Run creative and audience tests to compare messaging, visuals, and targeting strategies and apply findings to future campaigns.<br>• Produce written content for social media, advertisements, and related marketing materials while ensuring consistency with brand positioning.<br>• Design or adapt visual assets using tools such as Canva, Figma, or comparable platforms to support compelling digital storytelling.