<p>We are looking for an experienced Lifecycle Marketing Manager to join our client's team on a long-term contract basis in San Francisco, California. In this role, you will oversee the development and execution of innovative marketing strategies aimed at enhancing brand visibility and driving business growth. The ideal candidate will have a proven track record in B2B marketing and a strong understanding of digital marketing best practices.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive marketing campaigns to support business objectives and enhance brand recognition.</p><p>• Manage email marketing initiatives, including campaign creation, execution, and performance analysis.</p><p>• Strategically plan and oversee B2B marketing efforts to effectively target and engage key audiences.</p><p>• Collaborate with cross-functional teams to align marketing strategies with overall business goals.</p><p>• Monitor and analyze campaign performance metrics to inform future strategies and improve ROI.</p><p>• Ensure consistent brand messaging across all digital platforms and marketing materials.</p><p>• Conduct market research to identify trends and opportunities for growth.</p><p>• Manage budgets and allocate resources effectively to maximize campaign impact.</p><p>• Build relationships with external partners and vendors to support marketing activities.</p>
<p>Our client is seeking a Marketing Manager on-site in Burlingame, California. This position will oversee comprehensive marketing strategies and firm-wide events aimed at strengthening brand visibility, enhancing reputation, and achieving business development goals. This role combines strategic planning with hands-on execution in a dynamic legal environment.</p><p><br></p><p>Responsibilities:</p><ul><li>Maintain consistency with brand guidelines across all materials while identifying opportunities for brand enhancement.</li><li>Develop and oversee marketing assets like brochures, press releases, newsletters, articles, and presentations.</li><li>Manage website updates, SEO, email marketing campaigns, and social media accounts. Analyze digital performance and recommend optimizations.</li><li>Establish and maintain relationships with industry and mainstream media outlets. Draft press releases, coordinate interviews, and secure thought-leadership opportunities for attorneys.</li><li>Identify market trends and competitive insights to adjust strategies accordingly.</li><li>Develop and oversee the firm's marketing budget efficiently.</li><li>Review sponsorship opportunities and provide strategic recommendations for activating and maximizing impact.</li><li>Partner with attorneys to identify new business opportunities.</li><li>Craft customized marketing materials for client proposals and pitches.</li><li>Assist attorneys in preparing for speaking engagements and presentations.</li></ul>
