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4 results for Brand Manager in Reston, VA

Marketing Manager

Gaithersburg, MD
onsite
Permanent / Full Time
80000 - 95000 USD / Yearly
We are looking for a results-oriented Marketing Manager to lead and elevate our e-commerce marketing efforts in Gaithersburg, Maryland. This position is ideal for someone who can combine strategic thinking with hands-on execution, using data to improve channel performance and drive profitable growth. You will take ownership of campaign strategy, optimization, and reporting across key digital platforms while helping bring greater consistency and structure to the marketing function. Responsibilities: • Lead day-to-day marketing activity across priority digital channels, with a strong focus on improving performance in Meta, Amazon, TikTok, and Shopify-driven initiatives. • Build, launch, and refine paid campaigns that support revenue growth while increasing return on advertising spend. • Analyze campaign, channel, and site performance regularly to uncover trends, identify gaps, and recommend high-impact actions. • Run structured testing initiatives, including creative, audience, and offer experiments, to improve conversion and overall efficiency. • Organize existing marketing assets and guide the development of performance-focused content that strengthens paid media results. • Establish a consistent reporting rhythm with clear performance insights, actionable recommendations, and measurable progress against business goals. • Manage marketing budgets responsibly, adjusting investment across channels based on results and growth opportunities. • Partner with leadership to shape marketing priorities, bring forward new ideas, and create a more disciplined, data-informed approach to execution. • Support promotions, product launches, and broader e-commerce initiatives by aligning campaigns with business objectives and customer demand.
2026-05-06T00:00:00Z

Channel Marketing Manager

Kearneysville, WV
onsite
Permanent / Full Time
95000 - 115000 USD / Yearly
We are looking for a Channel Marketing Manager to lead residential channel marketing efforts. This role connects sales priorities with marketing strategy, shaping programs that strengthen retail partnerships, support field teams, and expand demand across key customer segments. The successful candidate will guide multi-channel campaigns, develop audience-focused content, and use performance insights to improve engagement and revenue growth. Responsibilities:• Build and carry out annual channel marketing strategies that align product launches, promotions, media activity, merchandising support, public relations, and sales enablement initiatives.• Oversee retail media programs with major home improvement partners, ensuring campaigns are effectively planned, launched, and optimized to support business objectives.• Produce and update marketing collateral, digital content, videos, photography, and customer-facing tools tailored to homeowners, contractors, builders, and design professionals.• Lead demand generation efforts through digital campaigns and marketing automation platforms to increase lead volume and strengthen customer engagement.• Partner with technical and product-focused teams to coordinate training resources and deliver education on product use, installation practices, and application benefits.• Strengthen field sales effectiveness by identifying useful tools, recommending process improvements, and supporting programs that address channel-specific needs.• Manage channel-related content across company websites and external platforms, maintaining accuracy, relevance, and brand consistency.• Review campaign, sales, and channel performance data on a regular basis to assess results, guide decisions, and highlight opportunities for growth.• Gather customer and market feedback to inform product positioning, future planning, and collaboration across marketing, sales, and product management teams.• Support regional marketing events and national trade show participation while coordinating internal approvals to ensure technical accuracy, legal compliance, and brand alignment
2026-05-27T00:00:00Z

Account Manager

Arlington, VA
onsite
Permanent / Full Time
110000 - 120000 USD / Yearly
We are looking for an Account Manager to lead client growth and strengthen long-term partnerships within our organization. This permanent role combines revenue ownership with team leadership, guiding efforts across new business development, client onboarding, ongoing engagement, and renewals. The ideal candidate brings a strategic mindset, strong relationship-building skills, and the ability to help teams deliver a high-quality experience that supports retention and sustainable growth. Responsibilities: • Direct and support a team focused on winning new business, launching client relationships successfully, maintaining active engagement, and securing renewals. • Manage segment performance by tracking revenue results, monitoring pipeline activity, preparing forecasts, and driving progress toward established targets. • Shape client engagement plans that encourage continued participation, strengthen satisfaction, and increase long-term account value. • Lead consultative discussions with senior decision-makers to identify business needs and align solutions that address their goals. • Work closely with internal partners to refine programs, enhance communications, and develop strategies tailored to the assigned market segment. • Oversee hiring efforts, onboard new team members effectively, and provide coaching that builds capability and consistent performance. • Ensure a seamless customer journey by aligning sales and account management activities around service quality and responsiveness.
2026-05-27T00:00:00Z

Digital Marketing & Communications Manager

Towson, MD
remote
Temporary / Contract
22.838 - 26.444 USD / Hourly
We are looking for a Digital Marketing & Communications Manager to lead integrated marketing efforts that strengthen brand visibility, expand audience engagement, and support organizational growth in Towson, Maryland. This Long-term Contract position is ideal for a strategic marketer who can shape campaign direction, refine messaging, and bring high-impact initiatives to life across digital platforms. The role blends planning and execution, with a focus on building effective campaigns, guiding cross-functional collaboration, and using performance insights to improve results. Responsibilities: • Develop and lead multi-channel marketing campaigns that promote programs, services, and key initiatives while aligning content, timing, and audience strategy. • Establish clear messaging frameworks and market positioning that help teams communicate consistently across digital and promotional channels. • Plan and oversee email marketing initiatives, including audience segmentation, content coordination, deployment, and performance optimization. • Manage paid digital advertising efforts such as Google Ads and paid social campaigns to increase reach, engagement, and conversion opportunities. • Analyze campaign performance using Google Analytics and related reporting tools, then translate findings into actionable recommendations. • Partner with internal stakeholders to define campaign goals, prioritize high-value initiatives, and support execution within established marketing standards. • Provide hands-on leadership for select high-priority projects, ensuring deliverables are completed effectively and on schedule. • Create practical guidance and campaign structures that enable staff to execute marketing activities with consistency and measurable impact.
2026-05-26T00:00:00Z