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1 result for Brand Manager in Reston, VA
- District of Columbia, VA
- onsite
- Temporary / Contract
- 133 - 154 USD / Hourly
- <p>A rapidly growing consumer-facing organization is seeking an experienced marketing executive to provide strategic leadership during a pivotal phase of business growth and expansion. This contract engagement offers the opportunity to influence company-wide marketing direction, elevate brand performance, and drive customer growth initiatives while partnering closely with executive leadership. We are looking for someone to bring a blend of strategic vision and operational excellence, with a strong background in customer acquisition, retention, brand development, and revenue-focused marketing. Experience supporting multi-unit, retail, franchise, hospitality, healthcare, consumer services, or other location-based businesses is highly preferred.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Provide executive oversight for the company's marketing function, ensuring alignment between business objectives, growth initiatives, and marketing investments.</li><li>Lead, coach, and develop a high-performing marketing team, including both people leadership and day-to-day operational management.</li><li>Design and execute customer-centric marketing programs that strengthen brand awareness, increase market share, and improve customer engagement.</li><li>Use performance analytics, consumer insights, and market intelligence to inform strategy and optimize marketing effectiveness.</li><li>Support aggressive growth initiatives by developing and implementing marketing plans tied to new market and location expansion.</li><li>Partner with senior leaders across operations, sales, finance, and product teams to drive strategic planning, market positioning, and commercial success.</li><li>Direct demand generation and customer growth initiatives while ensuring marketing continuity and executional excellence throughout the engagement.</li><li>Oversee integrated campaigns across digital, traditional, local, and brand marketing channels to maximize customer acquisition and business performance.</li><li>Evaluate marketing processes, resources, and team structure, identifying opportunities to improve efficiency, scalability, and overall impact.</li><li>Establish measurable KPIs and reporting frameworks to track performance and demonstrate marketing's contribution to business growth.</li></ul><p><strong>Ideal Background:</strong></p><ul><li>10+ years of progressive marketing leadership experience, including responsibility for enterprise-level strategy and team leadership.</li><li>Proven success leading marketing organizations within consumer-facing businesses, particularly those operating across multiple locations or markets.</li><li>Strong foundation in growth marketing, brand strategy, customer lifecycle management, and demand generation.</li><li>Demonstrated ability to drive measurable business outcomes through data-driven decision-making and performance optimization.</li><li>Experience leading cross-functional initiatives and influencing executive stakeholders.</li><li>Strategic thinker with a hands-on approach and the ability to thrive in fast-paced, growth-oriented environments.</li><li>Strong communication, leadership, and change-management skills with a track record of building alignment across diverse teams.</li></ul>
- 2026-10-13T00:00:00Z