<p>We are looking for an experienced Omnichannel Marketing Manager to lead and execute demand generation strategies while driving growth through innovative campaigns. This role involves designing and managing omnichannel marketing initiatives to enhance brand visibility and audience engagement. The position offers an opportunity to work on cutting-edge paid media strategies and audience segmentation. This role requires HCP audience experience.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive growth marketing strategies to drive demand generation.</p><p>• Manage and optimize omnichannel campaigns, ensuring alignment with brand objectives.</p><p>• Oversee paid media initiatives, including paid social and paid search, to maximize ROI</p><p>• Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists</p><p>• Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus</p><p>• Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement</p><p>• Utilize audience segmentation techniques to create targeted and impactful campaigns.</p><p>• Monitor and analyze campaign performance to identify trends and enhance effectiveness.</p><p>• Collaborate with cross-functional teams to align marketing efforts with overall business goals.</p><p>• Leverage automation tools to streamline campaign workflows and improve efficiency.</p><p>• Conduct thorough market research to identify opportunities for audience engagement.</p><p>• Optimize email marketing campaigns and Google Ads for better reach and conversions.</p><p>• Continuously refine strategies based on data insights and analytics.</p>
<p>A growing B2B software company is seeking a Senior Marketing Manager to lead strategic marketing initiatives that drive qualified leads and support revenue growth. This role is responsible for developing and executing comprehensive marketing plans that generate Marketing Qualified Leads (MQLs) and support overall sales objectives. </p><p><br></p><p>To be considered, candidates must have a background in B2B software marketing, with proven experience in multi-channel campaign execution and cross-functional collaboration. Candidates also must have experience managing and planning tradeshows/events. </p><p><br></p><p>This role requires 3 days per week in the office, in additional to local and international travel as needed.</p><p><br></p><p>Key Responsibilities</p><ul><li>Strategic Planning: Contribute to quarterly and annual marketing plans focused on lead generation and sales enablement.</li><li>Campaign Execution: Lead multi-channel campaigns including email, SEO, webinars, content, social media, and ABM.</li><li>Vendor Management: Optimize external resources (agencies, consultants) to enhance marketing capabilities.</li><li>Event Coordination: Manage logistics for conferences and trade shows.</li><li>Cross-Functional Collaboration: Partner with Sales, Product, and Support to align marketing with business goals.</li><li>Performance Analysis: Track KPIs, analyze campaign performance, and report on MQL generation.</li><li>Market Awareness: Stay current on industry trends and best practices to keep strategies fresh and competitive.</li></ul><p><br></p>
<p>Robert Half has a client seeking a Brand Manager with CPG industry experience who will eventually relocate to Miami. You will lead the full strategic and operational ownership of a flagship U.S. food CPG brand, driving growth and market presence through data-driven brand planning and cross-functional collaboration.</p><p> </p><p>Responsibilities:</p><ul><li>Develop and implement comprehensive brand strategies to strengthen market position and achieve business objectives.</li><li>Conduct market research to identify consumer trends, competitive landscape, and opportunities for brand growth.</li><li>Plan and execute marketing campaigns, including digital, print, and in-store promotions, to increase brand awareness and sales.</li><li>Collaborate with product development teams to guide the creation of new products that align with brand identity and consumer needs.</li><li>Manage the brand's marketing budget, ensuring efficient allocation of resources to maximize ROI.</li><li>Work closely with sales, operations, and creative teams to ensure cohesive brand messaging and execution.</li><li>Analyze the performance of marketing initiatives using key metrics and adjust strategies as necessary to achieve desired outcomes.</li><li>Ensure all marketing materials and communications adhere to brand guidelines and maintain brand integrity.</li></ul><p><br></p>
<p>Robert Half has a client seeking a Campaign and Content Marketing Manager to help drive client engagement and acquisition through digital-first strategies. This is a long-term consulting opportunity that requires working onsite in Philadelphia, PA 2-3 days per week. This role focuses on crafting compelling online content, developing automated email journeys, and planning integrated campaigns that bring the brand to life across web, social, search, and other digital channels. You’ll collaborate with internal teams, external agencies, and compliance partners to ensure every digital touchpoint is clear, compliant, and designed to guide prospects through the client journey.</p><p><br></p><p><strong>Responsibilities:</strong></p><p><strong>Nurture & Engagement Programs</strong></p><ul><li>Build and manage automated email journeys (e.g., welcome series, educational sequences, event follow-ups) using Salesforce Marketing Cloud.</li><li>Maintain a centralized Email Preference Center with optimized tagging, categorization, and consistent client experience.</li><li>Partner with stakeholders to streamline email workflows and improve campaign searchability.</li><li>Develop content that nurtures prospects and engages existing clients.</li></ul><p><strong>Integrated Campaign Planning</strong></p><ul><li>Collaborate with internal teams to design multi-channel campaigns (digital, social, events).</li><li>Ensure cohesive experiences across all touchpoints, from initial outreach to follow-up content.</li></ul><p><strong>SEO/SEM Support</strong></p><ul><li>Provide keyword recommendations based on client needs, market trends, and feedback.</li><li>Integrate priority keywords into web and content assets.</li></ul><p><strong>Content Creation & Messaging</strong></p><ul><li>Write compelling copy for emails, landing pages, website content, articles, and social media.</li><li>Ensure messaging aligns with brand standards and compliance requirements.</li></ul><p><strong>Agency & Partner Collaboration</strong></p><ul><li>Work with media and creative agencies to execute campaign concepts.</li><li>Review targeting strategies, creative assets, and ad copy for goal alignment and compliance.</li></ul><p><strong>Performance Tracking & Optimization</strong></p><ul><li>Monitor campaign and email performance metrics.</li><li>Recommend improvements based on engagement and conversion data.</li></ul><p><br></p>
<p>We are looking for an experienced VP of Strategic Marketing and Client Engagement. In this leadership role, you will drive the development of innovative marketing strategies designed to align with client business goals and enhance engagement through data-driven approaches. This position requires a strong blend of strategic vision, analytical expertise, and collaborative leadership to deliver impactful results for healthcare and life sciences clients. Candidates must have experience with both B2B HCP audiences and B2C Physician audiences. This role requires quarterly travel throughout the East Coast. </p><p><br></p><p>Responsibilities:</p><p>• Partner with clients to develop and implement marketing strategies that align with their business objectives and deliver measurable outcomes.</p><p>• Oversee cross-functional collaboration across marketing, analytics, and product teams to optimize media strategies, improve audience targeting, and enhance engagement.</p><p>• Utilize data insights to curate audience segmentation and design campaigns tailored to specific client needs.</p><p>• Play a key role in business development efforts, including campaign performance analysis and strategies for revenue growth.</p><p>• Create and execute plans aimed at improving client satisfaction, retention rates, and overall revenue.</p><p>• Collaborate with analytics teams to ensure data-driven recommendations support omnichannel marketing initiatives.</p><p>• Lead strategic planning efforts in close coordination with data science and engineering teams to deliver insight-focused solutions.</p><p>• Mentor and manage account management, analytics, and strategy teams to drive operational excellence and foster growth.</p><p>• Develop comprehensive strategic roadmaps that guide client projects and enhance marketing program effectiveness.</p><p>• Support the alignment of marketing strategies with organizational growth objectives and industry trends</p>
<p>We’re seeking a strategic and hands-on <strong>Director of Omnichannel Marketing</strong> to lead the development and execution of cohesive, data-driven marketing campaigns across multiple channels. This role will start as a player/coach, building the foundation for omnichannel excellence and evolving into a leadership position with a growing team.</p><p><br></p><p>You’ll be responsible for unifying our messaging across platforms, leveraging customer data platforms (CDPs), and driving audience intelligence to inform segmentation, journey design, and campaign execution. This is a high-impact role for someone who thrives in fast-paced environments and is passionate about marketing technology, customer insights, and innovation.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Lead and grow a high-performing omnichannel marketing team</li><li>Develop and execute unified marketing strategies across email, SMS, social media, and emerging channels.</li><li>Own message mapping to ensure consistent and cohesive communication across all touchpoints.</li><li>Design and optimize customer journeys using 1P/3P data and CDPs (e.g., Segment, mParticle, Tealium).</li><li>Collaborate with analytics teams to interpret marketing performance reports and present insights to executive leadership.</li><li>Launch and expand presence across social media platform</li><li>Expertise driving acquisition and retention strategies using platforms like Iterable, Braze, SFMC, Marketo, Adobe, or HubSpot.</li><li>Build and refine audience segmentation and lifecycle marketing strategies.</li><li>Partner cross-functionally with product, sales, and data teams to align marketing efforts with business goals.</li></ul><p><br></p>
We are looking for a highly driven and creative Digital Marketing Specialist to join our team in Bethlehem, Pennsylvania. This role offers an exciting opportunity to shape marketing strategies and develop engaging content across multiple platforms. Ideal candidates are motivated self-starters who enjoy collaborating while taking ownership of projects that enhance brand visibility.<br><br>Responsibilities:<br>• Conduct detailed market research to guide strategic marketing decisions and messaging.<br>• Create and implement effective social media campaigns to drive engagement and brand awareness.<br>• Write and edit diverse marketing materials, including blogs, promotional content, and campaign messaging.<br>• Capture and edit video and photography content during field visits to support marketing initiatives.<br>• Oversee billboard advertising and contribute to the execution of broader promotional efforts.<br>• Optimize website content and ensure alignment with SEO best practices.<br>• Coordinate print marketing projects, such as flyers and signage, to support campaigns.<br>• Work closely with company leadership to align marketing strategies with brand objectives.<br>• Manage multiple projects and deadlines efficiently, ensuring timely delivery of all initiatives.<br>• Assist with additional marketing-related tasks as needed to support the team.
<p>We are looking for a skilled Communications Manager to join our team on a long-term contract basis in West Chester, Pennsylvania. This role will primarily focus on corporate and internal communications, requiring close collaboration with senior leadership and management of SharePoint content. The position offers a hybrid work schedule, blending in-office and remote work, and provides an excellent opportunity to make a meaningful impact on company-wide initiatives.</p><p><br></p><p>Responsibilities:</p><p>• Develop and manage internal communication strategies to ensure consistent messaging across the organization.</p><p>• Maintain and enhance SharePoint content, including the creation of pages, updates, and event-related posts.</p><p>• Design promotional materials such as flyers, graphics, and marketing content using Canva.</p><p>• Draft internal marketing pieces, event communications, and blog-style articles that align with corporate goals.</p><p>• Collaborate with executives to create and refine presentations for quarterly Town Halls.</p><p>• Oversee the assembly and delivery of company-wide PowerPoint decks, including gathering input from senior leadership.</p><p>• Provide light social media management, ensuring brand voice consistency and engaging appropriately with consumers.</p><p>• Respond to social media inquiries in alignment with organizational branding and tone.</p><p>• Assist in developing communication campaigns around company milestones and anniversaries.</p>
<p><strong>Role Summary</strong></p><p>We are seeking a detail-oriented and analytical professional to join our team as a <strong>Media Planning & Performance Analyst</strong>. This role is critical in driving partner success through media planning, performance tracking, and cross-functional coordination. The ideal candidate will be highly skilled in Microsoft Excel, dashboard management, and communication, serving as a liaison between Sales, Marketing, and Operations.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and execute media plans to support partner growth initiatives</li><li>Manage and maintain media planning templates, ensuring accuracy and functionality of automations</li><li>Update dashboards and media plans in Excel</li><li>Conduct ad hoc analysis to identify trends, optimize campaigns, and support decision-making</li><li>Perform post-campaign reporting, including case study reviews and forecasting for future campaigns</li><li>Act as a liaison between Sales, Marketing, Operations, and Research & Insights teams</li><li>Prepare and present performance reports to internal stakeholders</li><li>Collaborate with cross-functional teams to improve processes and enhance partner experience</li><li>Manage and maintain core insights and data repository that anchor brand narrative</li><li>Partner across Marketing teams on packaging insights for social initiatives, events, and thought-leadership content</li></ul>
<p>Robert Half has a client seeking an internal Account Manager with experience in the medical device industry. This is a consulting opportunity starting off at 1-2 months with potential to extend.</p><p> </p><p>Responsibilities include:</p><ul><li>Coordinate the day-to-day efforts and tactical execution in partnership with the Account Director, PM or other relevant internal stakeholders </li><li>Accurately submit project requests through the approval project management software and collaborate with the PM on project timeline and negotiate variances accordingly </li><li>Review creative proofs with Account Director for accuracy and ensure that business objectives, as defined in the creative brief, are reflected and appropriately met in the final content </li><li>Facilitate discussions between internal teams and agency partners to finalize the SOW prior to approval </li><li>Serve as a liaison as needed between internal and external partners and assist in facilitating project activities in partnership with the Account Director</li><li>Gather monthly data with Account Director, including monthly spend vs. plan, campaign performance, schedule performance, etc.</li><li>Collaborate with the Project manager to understand projected timelines and completion dates, and follow up on late tasks identified by the Project Manager </li><li>Responsible for daily account management functions including ownership of coordinating internal calendars, setting up meetings, meeting preparation </li><li>Drive clarity with all team members and alignment on objectives by ensuring meetings and conversations are documented, and ensure timely and accurate distribution to all stakeholders </li><li>Collect and consolidate all feedback for Account Director prior to sending to agency/resources for action </li><li>Manage tactical execution of projects under the guidance of Account Director</li><li>Collaborate with the MLR Coordinators to facilitate resolution to issues during prevetting and MLR reviews </li><li>Produce campaign assets that are MLR approved for target region(s) to ensure assets support new product launches with target customers </li></ul><p> </p>
<p>Our client is offering an exciting opportunity for a Credit Risk Manager in Wilmington, Delaware, United States. This role is in the finance industry, with a focus on managing credit risk and driving performance outcomes. The Credit Risk Manager will play a crucial role in overseeing credit review, policy development, credit approvals, and portfolio monitoring to identify credit migration.</p><p><br></p><p>Responsibilities:</p><p>• Evaluate credit risk using credit scoring models, behavioral data, and macroeconomic factors.</p><p>• Collaborate with collections and servicing teams to enhance loss recovery and minimize charge-offs, defaults, and delinquencies.</p><p>• Oversee the development of real-time credit risk reporting tools and dashboards for proactive risk monitoring and decision-making.</p><p>• Implement strategies to prevent loss specific to the subprime cardholder base, including credit limits, fee structures, and collection practices.</p><p>• Conduct stress testing and scenario analyses to assess risks under various economic conditions and customer behavior models.</p><p>• Lead a team of credit risk professionals, fostering a culture of excellence, collaboration, and continuous improvement.</p><p>• Work closely with marketing, data science, operations, compliance, and legal teams to ensure alignment on credit risk strategies and regulatory compliance.</p><p>• Conduct regular audits of credit risk policies, processes, and portfolio performance to ensure adherence to internal and regulatory standards.</p><p><br></p>
<p>Robert Half is looking for a Revenue Manager to take charge of strategic pricing initiatives that drive rental income and maximize property performance. This Revenue Manager role requires an individual with strong attention to detail who can analyze market trends, forecast revenue, and implement competitive pricing strategies. As a key collaborator across departments, the Revenue Manager ensures alignment between Asset Management, Operations, and Property Management to achieve business objectives.</p><p><br></p><p>Responsibilities:</p><ul><li>Develop and modify pricing strategies based on current market conditions and trends using specialized revenue tools.</li><li>Analyze competitive rent data and economic indicators to optimize pricing decisions.</li><li>Evaluate performance metrics to determine the effectiveness of pricing actions and project future outcomes.</li><li>Facilitate weekly regional pricing calls to review and adjust strategies.</li><li>Organize monthly renewal discussions, including setting pricing parameters and evaluating upcoming offers.</li><li>Conduct quarterly competitive reviews to refine positioning and ensure weights within pricing systems are accurate.</li><li>Serve as the primary point of coordination between Asset Management, Operations, and Property Management to ensure unified pricing execution.</li><li>Educate teams on pricing tools, strategies, and implementation methods.</li></ul><p><br></p>
<p>Our client, a 100+ year old company in central Montgomery County is looking for a highly motivated Director of Finance specializing in FP& A and Sales Finance to join our dynamic team in the Lansdale, Pennsylvania area. In this leadership role, you will spearhead pricing strategies, trade planning, and financial analysis to drive profitability and strengthen market competitiveness. With a focus on collaboration and innovation, you will have the opportunity to shape the financial direction of the organization while mentoring a dedicated team.</p><p><br></p><p>Responsibilities:</p><p>• Lead the development and execution of pricing strategies across all sales channels, ensuring alignment with market trends and organizational goals.</p><p>• Manage annual budgeting, quarterly forecasting, and long-term financial planning, incorporating market and commodity data to optimize financial outcomes.</p><p>• Oversee trade and promotional planning, including new product pricing models and compliance with established pricing guidelines.</p><p>• Analyze gross margins and provide actionable insights to senior leadership to support informed decision-making.</p><p>• Identify financial risks and opportunities, leveraging data to enhance business performance and strategic direction.</p><p>• Mentor and develop a team of four direct reports, fostering collaboration, growth, and high performance.</p><p>• Collaborate with Sales, Marketing, and Product teams to ensure seamless execution of pricing and trade strategies.</p><p>• Ensure adherence to financial planning and analysis processes while driving continuous improvements in efficiency.</p><p>• Utilize ERP systems and tools, such as SAP, to streamline financial processes and reporting.</p><p>• Support brand and marketing promotions by aligning financial strategies with organizational objectives.</p>
<p>Robert Half is looking for an experienced Director of Operations to lead and optimize the operational functions of our client's organization. This role is ideal for a detail-oriented individual with a strong background in managing multidisciplinary teams. Based in the Philadelphia area, this position requires a strategic leader with expertise in risk management, business planning, and team development.</p><p><br></p><p>Responsibilities:</p><ul><li>Oversee daily operations and guide the Operations team, including mentoring and supervising staff such as the Operations Analyst.</li><li>Conduct performance evaluations for Administrative Directors and other operational personnel.</li><li>Lead the development and execution of the organization’s annual business plan by collaborating with internal stakeholders.</li><li>Manage the risk management program, including contract review, negotiation, and coordination with external legal counsel when necessary.</li><li>Organize and deliver training sessions for staff on topics related to risk and financial management.</li><li>Build and maintain relationships with key external partners, including insurance brokers, carriers, legal professionals, and commercial real estate brokers.</li><li>Direct the renewal and administration of annual insurance policies and ensure compliance with organizational standards.</li></ul>
<p>We are looking for a dynamic Marketing/Communications Coordinator to join our client in Aston, Pennsylvania. This bilingual role requires fluency in Spanish and English to support diverse marketing initiatives and communication strategies. As a Contract-to-Permanent position, this opportunity is ideal for a highly organized individual eager to contribute to impactful marketing campaigns.</p><p><br></p><p>Responsibilities:</p><p>• Support existing members and new members of the organization</p><p>• Promoting new products, services, programs and events in both English and Spanish</p><p>• Create bilingual marketing collateral, ensuring accuracy in Spanish translations for written, verbal, and visual content.</p><p>• Collaborate with various departments to align marketing activities with organizational goals.</p><p>• Coordinate and manage email campaigns, including drafting content and analyzing performance metrics.</p><p>• Write, edit, and distribute content across multiple platforms</p><p>• Translate and localize marketing materials for Spanish-speaking audiences..</p><p>• Assist in organizing events, promotions, and other marketing activities as needed.</p><p>•Ability to travel to events as needed </p><p>•Manage company appearance and brand </p><p>•Manage new marketing campaigns and promotions</p>
<p>Robert Half has a client seeking an Email Marketer to cover a maternity leave. This is a remote assignment up to 30 hours per week starting mid-January and lasting through the end of April.</p><p> </p><p>Responsibilities include:</p><p>• Design and build email campaigns with provided content</p><p>• Build lists using a variety of segmentation data points</p><p>• Route and proof emails gathering feedback and making the necessary edits</p><p>• Testing, scheduling, deploying of emails </p>
<p>We are looking for an experienced Media Strategist to lead strategic media planning efforts within the pharmaceutical industry. This long-term contract role is based in Wilmington, Delaware, and focuses on developing comprehensive media strategies that effectively target healthcare professionals while ensuring alignment with brand objectives and compliance standards. The ideal candidate will have extensive experience in pharmaceutical media planning, omnichannel strategy, and agency collaboration.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement media strategies across multiple brands and therapeutic areas to support business objectives.</p><p>• Translate brand goals into actionable media plans designed to drive engagement and measurable outcomes.</p><p>• Collaborate with brand teams to ensure seamless integration of media strategies into broader marketing plans.</p><p>• Lead annual brand planning efforts, including launch readiness and lifecycle management, while aligning media plans with key milestones.</p><p>• Manage relationships with external media agencies to ensure quality execution, strategic alignment, and adherence to budgets.</p><p>• Conduct agency briefings, oversee performance evaluations, and negotiate contracts with media partners.</p><p>• Monitor campaign performance, analyze key metrics such as reach and engagement, and optimize strategies based on results.</p><p>• Partner with analytics teams to refine targeting strategies and generate actionable insights for continuous improvement.</p><p>• Stay informed on emerging media trends, innovations, and compliance requirements specific to the pharmaceutical industry.</p><p>• Collaborate with cross-functional teams, including medical, legal, and analytics departments, to present strategies and performance updates.</p>
<p>Our Legal Perm group located in Philadelphia is actively seeking an experienced Transactional Partner to join our boutique law firm client in King of Prussia, Pennsylvania, in Greater Philadelphia (Montgomery County). This role is ideal for a senior legal expert attorney or a small group of lawyers / associates with a strong, portable book of business focused on mid-market clients. The firm offers a collaborative environment, modern tools, and opportunities for cross-referrals within its litigation team. The role can be hybrid and make use of the office, or fully remote. Compensation will align with experience and the book of business.</p><p><br></p><p>Responsibilities:</p><p>• Manage and expand a transactional law practice while integrating your existing client base into the firm.</p><p>• Oversee client transition processes to ensure smooth consents and onboarding.</p><p>• Collaborate with litigators to identify and address disputes arising from transactional matters.</p><p>• Utilize advanced cloud-based systems to streamline client intake and improve operational efficiency.</p><p>• Develop strategies to enhance business growth and maintain high realization rates.</p><p>• Build and maintain strong relationships with mid-market clients, ensuring their legal needs are met.</p><p>• Contribute to the firm's marketing initiatives to attract new clients and expand your practice.</p><p>• Participate in succession planning and explore phased roles or earn-out structures offered by the firm.</p>
<p>Robert Half has a client seeking a part-time Social Media Consultant with strong writing skills to elevate its digital presence. This position will be 20 hours per week and onsite in Philadelphia, PA. </p><p> </p><p>Key responsibilities include:</p><ul><li>Create and schedule engaging posts for primarily LinkedIn and Instagram</li><li>Assist in updating the company website</li><li>Evaluate and refine the existing social media plan</li><li>Help develop and execute social media strategies </li><li>Stay up to date with best practices for social media content creation and campaign management</li></ul>
We are looking for a dynamic and adaptable Product Manager to join our team in Fort Washington, Pennsylvania. In this role, you will work in a fast-paced, evolving environment that values innovation and collaboration. The ideal candidate will bring a unique blend of business analysis, technical project management, and agile methodologies to lead product development initiatives.<br><br>Responsibilities:<br>• Collaborate with developers, stakeholders, and cross-functional teams to gather and document detailed product requirements.<br>• Facilitate agile ceremonies such as sprint planning, daily stand-ups, backlog grooming, and retrospectives.<br>• Manage product backlogs and ensure prioritization aligns with business objectives and timelines.<br>• Monitor and track progress across development cycles, ensuring timely delivery of high-quality products.<br>• Lead QA processes, including test case review and issue tracking, to maintain product standards.<br>• Communicate effectively with stakeholders to provide updates, reports, and insights into project milestones.<br>• Identify opportunities to incorporate AI tools and technologies to improve productivity and streamline processes.<br>• Balance evolving processes and priorities in a startup-like environment, building structure and clarity where needed.<br>• Support release planning and manage demos to showcase product progress.<br>• Act as a liaison between technical teams and business stakeholders, ensuring alignment and understanding.
