We are looking for an experienced Marketing/Communications Manager to lead dynamic marketing strategies and enhance brand visibility. This role requires a creative, detail-oriented individual with expertise in crafting compelling campaigns, managing communication channels, and driving audience engagement. Join us in Plymouth Meeting, Pennsylvania, to make an impact with your innovative ideas and leadership skills.<br><br>Responsibilities:<br>• Develop and implement marketing campaigns across various channels, including email, social media, and digital platforms.<br>• Oversee the creation and distribution of engaging content tailored to target audiences.<br>• Manage social media accounts, ensuring consistent branding and audience growth.<br>• Collaborate with internal teams to align marketing strategies with business objectives.<br>• Analyze campaign performance and provide insights to improve future initiatives.<br>• Create and edit compelling copy for advertisements, newsletters, and other marketing materials.<br>• Lead the planning and execution of communication strategies to enhance brand reputation.<br>• Stay updated on industry trends and incorporate best practices into marketing efforts.<br>• Build and maintain relationships with stakeholders and external partners.<br>• Coordinate with designers and other team members to produce high-quality marketing assets.
We are looking for an experienced Media Director to lead strategic media planning and execution within the pharmaceutical industry. This role emphasizes developing targeted media strategies for healthcare professionals while ensuring compliance with industry standards. As a long-term contract position, this opportunity is ideal for a candidate with expertise in omnichannel media planning, agency management, and performance optimization.<br><br>Responsibilities:<br>• Develop and implement comprehensive media strategies across multiple pharmaceutical brands and therapeutic areas.<br>• Translate brand objectives into impactful media plans designed to drive engagement and measurable results.<br>• Collaborate with brand teams to ensure media strategies align with overarching marketing and commercial goals.<br>• Lead annual brand planning initiatives, including launch readiness and lifecycle management, integrating media strategies into broader brand objectives.<br>• Manage relationships with external media agencies, overseeing strategic alignment, execution quality, and budget adherence.<br>• Conduct agency briefings, performance evaluations, and negotiate contracts to enhance collaboration and efficiency.<br>• Monitor campaign performance metrics, optimizing strategies based on key indicators such as reach, engagement, and prescription lift.<br>• Partner with analytics teams to generate actionable insights and improve targeting strategies.<br>• Stay informed on emerging media trends, technological advancements, and compliance requirements within the pharmaceutical sector.<br>• Work closely with internal stakeholders, including medical, legal, and analytics teams, to present media strategies and campaign updates.