We are looking for a Digital Marketing Manager to lead digital outreach initiatives for a Financial Services organization in New York, New York. This role is ideal for a self-directed marketing specialist who can independently manage campaign execution, maintain web content, and translate complex information into clear customer-facing communications. The successful candidate will work closely with marketing partners and cross-functional stakeholders to deliver effective automation, segmentation, and content experiences across digital channels.<br><br>Responsibilities:<br>• Lead end-to-end execution of digital marketing campaigns using marketing automation tools such as Eloqua, Marketo, or Salesforce.<br>• Maintain and refresh public website content through a content management system, ensuring messaging stays accurate and aligned with business priorities.<br>• Collaborate with marketing colleagues and internal teams to gather detailed information and convert it into effective digital communications.<br>• Build and manage automated workflows that support campaign delivery, lead handling, and audience engagement objectives.<br>• Develop audience segmentation strategies and implement list logic that aligns marketing activity with CRM data structures.<br>• Create and maintain forms, including processing rules and follow-up actions, to support data capture and campaign performance.<br>• Oversee customized integrations between marketing platforms and connected business systems, ensuring data moves accurately across environments.<br>• Operate with a high level of ownership and initiative, managing priorities independently and advancing projects with minimal direction.
<p>We are looking for a Marketing Specialist to support brand consistency and patient-focused engagement across clinics and community touchpoints in New Jersey. This Long-term Contract position blends hands-on brand coordination, local marketing support, and lifecycle communications to help strengthen trust, retention, and advocacy throughout the patient experience. The role works closely with marketing, operations, clinical teams, and community partners to ensure messaging and materials are clear, consistent, and aligned with organizational standards.</p><p><br></p><p>Responsibilities:</p><p>• Oversee the creation, organization, and distribution of branded materials such as stationery, presentation assets, staff imagery, and promotional items used across departments and local initiatives.</p><p>• Maintain a centralized collection of approved brand resources, ensuring teams have access to current logos, templates, visual assets, and communication tools.</p><p>• Coordinate production and replenishment of clinic-level marketing collateral, including printed handouts, brochures, signage, and educational materials.</p><p>• Prepare and update referral and informational packets for physicians and other community stakeholders to support outreach and patient education efforts.</p><p>• Manage relationships with local business directories, community organizations, and chamber groups to strengthen market visibility and partnerships.</p><p>• Assist with submissions for regional awards, recognitions, and community-based honors that elevate provider and clinic visibility.</p><p>• Address offline public relations or reputation concerns with tact and professionalism, escalating issues when appropriate and helping drive timely resolution.</p><p>• Support patient advocacy efforts by coordinating testimonial permissions, encouraging review generation, and contributing to retention and follow-up communications.</p><p>• Track patient feedback and sentiment, respond or route concerns appropriately, and help close communication loops through a mix of automation and personalized outreach.</p><p><br></p><p>02720-0013444259</p><p><br></p>
<p>We are looking for a Digital Marketing Analyst to join a healthcare organization in Basking Ridge, New Jersey. This Long-term Contract position focuses on transforming digital marketing and operational data into meaningful insights that improve campaign performance, support patient access, and inform business decisions. The role combines hands-on reporting, analytics, and platform coordination with close collaboration across marketing, sales, clinical, and operations teams.</p><p><br></p><p>Responsibilities:</p><p>• Build, maintain, and refine recurring performance reports using GA4, Looker Studio, Salesforce, and digital advertising platforms.</p><p>• Analyze campaign results, lead quality, conversion trends, and attribution data to identify actionable opportunities for growth.</p><p>• Create standardized dashboards and deliver custom analyses that support day-to-day optimization and leadership reporting needs.</p><p>• Track performance patterns, highlight emerging risks, and recommend adjustments to improve efficiency and outcomes.</p><p>• Partner with internal stakeholders to support Salesforce configuration and ensure the platform aligns with marketing and patient engagement processes.</p><p>• Contribute to data integrations, workflow automation, and platform connectivity across tools such as GA4, Freshpaint, and paid media channels.</p><p>• Maintain reliable data quality across marketing, sales, and patient-related reporting workflows through consistent validation and documentation.</p><p>• Apply governance, compliance, and access control standards to analytics and reporting processes in a regulated environment.</p><p>• Translate complex data findings into practical recommendations that non-technical stakeholders can understand and act on.</p><p><br></p><p>02720-0013444285</p><p><br></p>
<p><strong><em>Robert Half is partnering with our client in this search, a Fortune 500 leader in the financial services industry, to hire an SEO Marketing Manager for a 12-month contract.</em></strong></p><p><br></p><p><strong>Location: </strong>New York, NY or Chicago, IL (hybrid)</p><p><strong>Duration:</strong> 12-month contract</p><p><strong>Hours:</strong> 40 hours/week</p><p><strong>Pay Rate:</strong> $53–58/hour (W2)</p><p><br></p><p>Position Overview</p><p>The SEO Marketing Manager will play a critical role within an in-house paid media team that operates as an internal agency, supporting multiple lines of business to deliver a unified and high-impact digital marketing strategy. This individual will lead the development, execution, and optimization of large-scale search marketing campaigns focused on customer acquisition and business growth.</p><p><br></p><p>This role requires a hands-on, data-driven marketer who can confidently manage both strategy and execution while partnering closely with cross-functional stakeholders. The ideal candidate brings strong analytical thinking, attention to detail, and the ability to operate autonomously in a fast-paced, highly regulated environment.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Own end-to-end execution of search marketing campaigns, including strategy development, implementation, optimization, and performance reporting</li><li>Develop and execute keyword strategies, audience targeting, bid management, and landing page alignment to drive acquisition-focused outcomes</li><li>Manage large-scale media budgets, including forecasting, pacing, and reconciliation</li><li>Analyze campaign performance data to generate insights, identify optimization opportunities, and refine strategies</li><li>Build and present clear, data-driven recommendations to senior stakeholders across multiple lines of business</li><li>Partner closely with internal marketing, analytics, and product teams to align campaigns with broader business objectives</li><li>Lead testing strategies, including hypothesis development, A/B testing, and continuous optimization</li><li>Ensure adherence to internal processes, compliance standards, and paid media best practices</li><li>Support new and emerging business initiatives by building and launching search programs from the ground up</li><li>Foster collaboration and knowledge sharing across teams to drive innovation and continuous improvement</li></ul>
<p>We are looking for a Digital Marketing Manager to lead performance-driven campaigns and strengthen brand visibility across multiple digital channels. This long-term contract position is ideal for a marketing specialist with deep experience in paid media, email strategy, and campaign analytics who can turn insights into measurable growth. The role will focus on building and optimizing programs across search, social, and emerging AI-enabled platforms while partnering with stakeholders to improve engagement and conversion outcomes. Will be part-time and must be able to work EST. </p><p><br></p><p>Responsibilities:</p><p>• Develop and manage integrated digital marketing initiatives across paid search, paid social, and email channels to support business growth.</p><p>• Plan, launch, and refine campaigns on Google Ads, Facebook Ads, and LinkedIn Ads with a focus on reach, lead generation, and return on investment.</p><p>• Track campaign effectiveness through Google Analytics and other reporting tools, translating performance data into actionable recommendations.</p><p>• Create audience strategies, testing plans, and budget allocations to improve targeting, engagement, and conversion rates.</p><p>• Partner with internal teams to align marketing efforts with brand objectives, promotional calendars, and customer needs.</p><p>• Oversee email campaign execution, including segmentation, messaging strategy, scheduling, and performance optimization.</p><p>• Evaluate and incorporate AI platforms that enhance campaign management, audience insights, content effectiveness, or workflow efficiency.</p><p>• Prepare regular performance summaries and communicate key findings, trends, and optimization opportunities to stakeholders.</p>