<p>Robert Half has a client seeking an experienced Digital Marketing / Paid Media Specialist for an ongoing part-time freelance engagement. This individual will be responsible for the hands-on management, optimization, testing, and reporting of paid digital campaigns. Working onsite in Plymouth Meeting, PA is required.</p><p> </p><p>The ideal candidate has strong recent experience directly managing Google Ads, paid search, and Performance Max campaigns with meaningful advertising budgets. Paid search expertise is the highest priority, with additional experience across Meta and LinkedIn strongly preferred.</p><p> </p><p>This person must be comfortable working directly within advertising platforms rather than operating solely from a strategy or account-management perspective.</p><p> </p><p>Responsibilities will include monitoring campaign performance, making day-to-day optimizations, developing testing plans, analyzing results, and translating campaign data into actionable insights and recommendations.</p><p>Experience with Looker Studio is preferred, along with strong reporting and analytical capabilities.</p><p> </p>
We are looking for an experienced Marketing Automation Specialist to support marketing technology initiatives in Doylestown, Pennsylvania. This Long-term Contract position will focus on strengthening automated campaign execution, improving audience targeting, and expanding the value of Salesforce Marketing Cloud across the organization. The ideal candidate brings a practical, hands-on approach to optimizing platform performance and partnering with stakeholders to deliver effective, scalable marketing programs.<br><br>Responsibilities:<br>• Design and maintain automated marketing journeys that support customer acquisition, onboarding, and retention efforts.<br>• Create refined audience segments and structured data frameworks to enable highly targeted campaign execution.<br>• Develop and manage platform queries and related processes to ensure accurate campaign audiences and reliable performance.<br>• Collaborate with cross-functional teams to connect Salesforce Marketing Cloud with other business systems and improve data movement between platforms.<br>• Evaluate current automation workflows and recommend enhancements that increase efficiency, scalability, and campaign impact.<br>• Work closely with marketing partners to launch initiatives, translate business goals into platform solutions, and encourage broader use of marketing automation capabilities.<br>• Monitor campaign results and identify opportunities to improve engagement, delivery, and overall platform effectiveness.
<p>We are looking for a Social Media Director to lead visually compelling brand and campaign work for an advertising environment. This Long-term Contract position is ideal for a design leader who combines strong hands-on execution with the ability to shape creative direction across digital and social content. The role calls for advanced expertise in Adobe Creative Cloud and a sharp understanding of how design can elevate audience engagement across multiple social media channels.</p><p><br></p><p>Responsibilities:</p><p>• Lead the development of creative concepts and visual direction for advertising campaigns, branded assets, and social media content.</p><p>• Produce high-quality design work using Adobe Photoshop, Adobe Illustrator, and other Adobe Creative Cloud applications.</p><p>• Guide the visual execution of social media campaigns to ensure consistency with brand goals and audience expectations.</p><p>• Collaborate with cross-functional partners to translate campaign objectives into effective creative solutions.</p><p>• Oversee the creation of graphics and digital assets tailored to a range of social media platforms and advertising formats.</p><p>• Monitor emerging social media trends and apply relevant insights to strengthen campaign performance and visual storytelling.</p><p>• Review and refine creative deliverables to maintain quality, clarity, and brand alignment across all materials.</p>
We are looking for a creative and strategic Content Creator to support a transport-focused brand in Pennsylvania. This Long-term Contract position blends content planning with hands-on production, offering the opportunity to shape messaging that strengthens brand visibility and audience engagement. The role works closely with marketing leadership to deliver compelling digital content across multiple channels while using performance insights to guide ongoing improvements.<br><br>Responsibilities:<br>• Build and carry out a content roadmap that supports broader marketing objectives, brand growth, and lead generation efforts.<br>• Create high-quality written and visual materials for digital campaigns, including articles, blog features, graphics, and video-based assets.<br>• Use customer and audience data to tailor messaging for distinct segments and improve content relevance across platforms.<br>• Apply search optimization best practices to published materials to increase discoverability and strengthen organic traffic performance.<br>• Organize and manage an editorial schedule to keep projects on track and ensure a steady cadence of content delivery.<br>• Review campaign and content metrics regularly, then adjust topics, formats, and distribution tactics based on performance trends.<br>• Partner with marketing leadership to align content initiatives with social media plans and maintain a consistent brand voice.<br>• Ensure all published materials reflect company standards, messaging priorities, and core brand identity.<br>• Stay informed on emerging content marketing techniques and industry developments to introduce fresh ideas and formats.
We are looking for a strategic and hands-on marketing leader to drive paid search performance for our ecommerce business in Brooklyn, New York. This role is centered on scaling revenue through Google Ads and Microsoft Advertising while maintaining strong return on spend and disciplined budget management. The ideal candidate brings deep experience in search, shopping, and Performance Max campaigns, along with the analytical judgment to translate data into clear business decisions.<br><br>Responsibilities:<br>• Lead paid search strategy across Google Ads and Microsoft Advertising, shaping account structures that support a large product catalog and capture long-tail demand effectively.<br>• Manage day-to-day campaign execution, including bid adjustments, pacing oversight, keyword exclusions, search query analysis, audience targeting, and device, location, and schedule optimizations.<br>• Oversee product feed performance as a core acquisition lever by refining titles and attributes, applying custom segmentation, and resolving merchant center issues that affect delivery.<br>• Develop and evaluate ad messaging, creative assets, extensions, and landing page test ideas in partnership with ecommerce and merchandising stakeholders.<br>• Establish channel performance benchmarks tied to revenue, efficiency, contribution margin, and customer acquisition goals, and allocate investment based on measurable impact.<br>• Build and maintain a structured experimentation roadmap covering bidding models, campaign design, match types, creative approaches, and onsite experience improvements.<br>• Deliver business-focused reporting through weekly insights, monthly reviews, forecasts, and scenario planning for seasonal or high-demand periods.<br>• Monitor competitor activity and market dynamics using auction trends, impression share analysis, brand term pressure, and pricing signals to inform optimization decisions.
We are looking for a Marketing Assistant to support a busy healthcare organization in New York, New York through a Contract assignment. This role is ideal for someone who enjoys coordinating campaigns, managing promotional efforts, and contributing to both digital and in-person marketing initiatives. The position offers the opportunity to work across a variety of outreach activities that help strengthen audience engagement and brand visibility.<br><br>Responsibilities:<br>• Assist with the planning, execution, and follow-up of email marketing initiatives to improve audience communication and campaign performance.<br>• Coordinate logistics and on-site support for events, helping ensure promotional activities run smoothly and reflect brand standards.<br>• Contribute to day-to-day marketing operations by organizing materials, tracking timelines, and supporting campaign deliverables.<br>• Help develop and carry out direct marketing efforts designed to increase awareness and reach target audiences effectively.<br>• Support social media activity by preparing content, scheduling posts, and monitoring engagement across relevant platforms.<br>• Collaborate with internal stakeholders to maintain consistency in messaging across multiple marketing channels.<br>• Track campaign outcomes and prepare basic reports to help evaluate the success of marketing activities.<br>• Assist with the creation and distribution of promotional content that aligns with organizational goals in the healthcare sector.