<p>We are looking for a strategic Director of Audience Growth who is hands on to shape programs that expand audience reach, strengthen subscriber engagement, and connect effectively with healthcare audiences and pharmaceutical audiences. The ideal candidate will bring a strong command of full-funnel campaign strategy, lifecycle marketing, and performance optimization across digital channels.</p><p><br></p><p>Responsibilities:</p><p>• Lead end-to-end digital marketing strategy designed to increase audience acquisition, improve subscription growth, and elevate brand visibility within target markets.</p><p>• Develop and refine full-funnel campaigns that engage healthcare audiences and pharmaceutical audiences through coordinated channel planning and tailored messaging.</p><p>• Create, launch, and optimize lifecycle marketing journeys, including email and SMS programs, to improve engagement, retention, and conversion outcomes.</p><p>• Oversee campaign measurement and reporting, using performance data and analytics to identify trends, test improvements, and strengthen return on investment.</p><p>• Direct B2B marketing initiatives that support demand generation efforts and expand reach through targeted digital tactics.</p><p>• Manage programmatic advertising and content syndication activities to drive relevant traffic, broaden awareness, and support commercial goals.</p><p>• Partner with cross-functional stakeholders to align marketing strategy with business objectives, audience needs, and market opportunities.</p><p>• Establish testing frameworks across campaigns and channels to continuously improve creative effectiveness, audience segmentation, and conversion performance.D</p>
<p>About the Opportunity</p><p>We are seeking an experienced Senior Social Media Marketing Manager to join our Global Marketing team on a contract basis to provide leave coverage. This highly visible role will lead social media strategy, executive communications, content governance, paid social campaigns, analytics, and stakeholder engagement across multiple business lines.</p><p>The ideal candidate is a strategic social media and content marketing leader with experience supporting executive thought leadership, managing enterprise-level social channels, and driving measurable business impact through both organic and paid social programs.</p><p>This position operates in a hybrid work environment, requiring three days per week onsite in New York City.</p><p>Key Responsibilities</p><p>Social Media & Community Management</p><p>Content Strategy & Editorial Leadership</p><p>Executive Communications & Thought Leadership</p><p>Paid Social Media Management</p><p>Analytics & Reporting</p><p>Stakeholder Engagement & Training</p><p><br></p><p><br></p>
We are looking for a Social Media Specialist to shape and strengthen a B2B brand’s organic social presence for an industrial products organization based in Pennsylvania. This Long-term Contract opportunity will focus on building a more effective platform strategy, with particular emphasis on TikTok and short-form storytelling for technical audiences. The ideal candidate will bring a strategic mindset, strong client communication skills, and the ability to translate business goals into engaging social content recommendations.<br><br>Responsibilities:<br>• Review existing social channel performance and identify practical opportunities to improve reach, relevance, and audience engagement.<br>• Create an organic TikTok approach tailored to B2B buyers, emphasizing content themes and storytelling methods that resonate with technical and trade-focused audiences.<br>• Shape cross-platform social plans for channels such as LinkedIn, Facebook, Instagram, Reels, and Reddit to support broader brand visibility.<br>• Recommend effective content angles, posting cadence, voice, and creative formats that align with campaign goals and audience interests.<br>• Collaborate with internal creative and content stakeholders to guide the development of social assets and messaging.<br>• Work alongside digital and paid media partners to ensure alignment between organic activity and broader marketing efforts.<br>• Participate in client meetings, communicate strategic recommendations clearly, and present social insights when needed.<br>• Help inform execution priorities during the early stages of the initiative, where workload may be heavier as the strategy is established.
<p><strong><em>Robert Half is partnering with our client in this search for a Web Content Producer to join a Fortune 500 organization within the telecommunications and digital services industry.</em></strong></p><p><br></p><p><strong>Location: </strong>Remote (must be located in EST time zone) | Team is based in Philadelphia, PA</p><p><strong>Duration:</strong> 6+ month contract with potential to extend</p><p><strong>Hours: </strong>40 hours/week</p><p><strong>Pay Rate: </strong>$40-45/hour (W2)</p><p><br></p><p><strong>Position Overview:</strong></p><p>This role will support digital content production and website publishing initiatives across a large-scale customer-facing web ecosystem using Sitecore CMS. The Web Content Producer will partner closely with content, UX, development, and QA teams to execute website updates, campaigns, and digital experiences in a fast-paced enterprise environment. The organization is currently migrating from Sitecore 8 to Sitecore 10 and is seeking a collaborative, detail-oriented candidate with strong Sitecore experience who can quickly contribute while managing multiple projects and maintaining strong QA and digital best practices.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Build, edit, publish, and maintain web pages, campaigns, and digital content experiences within Sitecore CMS</li><li>Collaborate closely with content writers, UX designers, developers, and QA teams to execute customer-facing website updates and campaigns</li><li>Translate approved copy, UX requirements, and business objectives into engaging and functional web experiences</li><li>Manage multiple concurrent content tickets and digital projects, averaging approximately 5 projects per week of varying complexity</li><li>Support fast-paced content production timelines with typical turnaround times of 3–5 days</li><li>Participate in cross-functional discussions to help align content, UX, and technical implementation requirements</li><li>Perform content QA and validation throughout the editing and publishing process to ensure accuracy, functionality, and consistency</li><li>Partner with QA teams to identify and resolve content or publishing issues prior to launch</li><li>Help maintain consistency in brand voice, digital standards, accessibility, and user experience best practices</li><li>Contribute to ongoing website migration efforts from Sitecore 8 to Sitecore 10</li><li>Potentially own and manage a specific section of the website, including ongoing content updates and content strategy support</li><li>Support content governance, workflow coordination, and publishing best practices across the broader content management team</li></ul>
<p>We are looking for a Marketing/Communications Coordinator to support business growth and strengthen brand visibility for a construction-focused organization in New Jersey. This Long-term Contract position blends relationship-driven business development with hands-on marketing coordination, making it ideal for someone who can manage outreach efforts while keeping digital channels current and well organized. The role calls for a strong communicator who is comfortable engaging industry contacts, tracking opportunities, and helping present the company effectively in a competitive market.</p><p><br></p><p>Responsibilities:</p><p>• Research target clients, development groups, property stakeholders, and construction partners to uncover upcoming project opportunities.</p><p>• Conduct consistent outreach and follow-up with prospective contacts to build relationships and generate new bid opportunities.</p><p>• Pursue prequalification openings and help position the company for consideration on relevant construction projects.</p><p>• Partner with estimating and project delivery teams to align prospect activity with active pursuits and proposal needs.</p><p>• Track bid platforms, market activity, and industry sources to identify leads that match the company’s services.</p><p>• Keep website information accurate and current by updating project highlights, service details, and company messaging.</p><p>• Oversee the company’s LinkedIn presence by publishing updates, announcements, and other brand-building content.</p><p>• Assist with the creation of qualification packages, capability summaries, and supporting materials for proposals and presentations.</p><p>• Maintain marketing assets and presentation documents so they remain organized, effective, and ready for business development use.</p><p><br></p><p>02720-0013445198</p><p><br></p>