<p>Our client, a growing and innovative organization in the Phoenix area, is seeking a <strong>Marketing Email Automation Specialist</strong> to support and optimize customer engagement initiatives through targeted email marketing campaigns. This role will play a key part in developing automated customer journeys, executing email campaigns, and leveraging marketing technology platforms to improve lead generation, customer retention, and overall campaign performance.</p><p>This is an excellent opportunity for a results-driven marketing professional who combines technical expertise with creative campaign execution and data-driven decision-making.</p><p>Key Responsibilities</p><ul><li>Build, execute, and manage email marketing campaigns across multiple customer segments.</li><li>Develop and maintain automated marketing workflows, nurture campaigns, and customer journey programs.</li><li>Manage audience segmentation, list hygiene, and database integrity to maximize engagement and deliverability.</li><li>Create, test, and optimize email templates, landing pages, forms, and campaign assets.</li><li>Collaborate with marketing, sales, and business stakeholders to align email programs with company objectives.</li><li>Conduct A/B testing on subject lines, content, call-to-actions, and send times to improve campaign performance.</li><li>Monitor email deliverability, open rates, click-through rates, conversions, and overall engagement metrics.</li><li>Generate campaign performance reports and provide actionable recommendations for continuous improvement.</li><li>Ensure compliance with email marketing regulations and best practices, including CAN-SPAM and data privacy requirements.</li><li>Assist with CRM and marketing automation platform enhancements, integrations, and process improvements.</li><li>Troubleshoot campaign issues and collaborate with technical teams when necessary.</li></ul><p><br></p>