We are looking for a highly driven and creative Digital Marketing Specialist to join our team in Bethlehem, Pennsylvania. This role offers an exciting opportunity to shape marketing strategies and develop engaging content across multiple platforms. Ideal candidates are motivated self-starters who enjoy collaborating while taking ownership of projects that enhance brand visibility.<br><br>Responsibilities:<br>• Conduct detailed market research to guide strategic marketing decisions and messaging.<br>• Create and implement effective social media campaigns to drive engagement and brand awareness.<br>• Write and edit diverse marketing materials, including blogs, promotional content, and campaign messaging.<br>• Capture and edit video and photography content during field visits to support marketing initiatives.<br>• Oversee billboard advertising and contribute to the execution of broader promotional efforts.<br>• Optimize website content and ensure alignment with SEO best practices.<br>• Coordinate print marketing projects, such as flyers and signage, to support campaigns.<br>• Work closely with company leadership to align marketing strategies with brand objectives.<br>• Manage multiple projects and deadlines efficiently, ensuring timely delivery of all initiatives.<br>• Assist with additional marketing-related tasks as needed to support the team.
<p>Robert Half has a client seeking a copywriter with experience writing for HCP audiences who can help bring the brand voice to life across digital, print, and experiential channels for the Medical Products Division. You’ll craft copy that connects with audiences, builds trust, and drives action while ensuring alignment with brand guidelines, messaging frameworks, and business objectives. The ideal candidate combines strategic insight, storytelling excellence, and a deep understanding of HCP audiences to deliver clear, compelling and compliant communications. </p><p> </p><p> <strong>Responsibilities include:</strong></p><ul><li>Leverage brand identity and messaging to create channel optimized content across web, digital, social, print, video, and event communications.</li><li>Translate complex medical and engineering concepts into clear, engaging, audience-focused content in collaboration with design, digital and product teams.</li><li>Edit and refine copy from other writers and agencies, ensuring clarity, consistency and adherence to communication standards. </li><li>Partner with design, digital strategy and product teams to optimize content delivery.</li><li>Maintain and advocate for brand voice, ensuring consistency across all touchpoints.</li><li>Contribute to campaign strategy with fresh ideas, storytelling approaches, and creative problem-solving.</li><li>Balance creativity with compliance, adapting copy to meet legal, regulatory, or complex technical requirements as needed.</li></ul><p><br></p>
We are looking for a skilled AV Technician to join our team on a long-term contract basis in Allentown, Pennsylvania. The ideal candidate will bring expertise in audio and video system installation, configuration, and maintenance to support the needs of a dynamic environment. This position requires hands-on technical proficiency, attention to detail, and the ability to deliver exceptional customer service.<br><br>Responsibilities:<br>• Install and troubleshoot conference room audio/video setups, including web conferencing platforms such as Zoom, Microsoft Teams, and Google Meet.<br>• Fabricate equipment racks, manage cable pulling and dressing, and perform cable terminations.<br>• Provide responsive and detail-oriented customer service during installations and maintenance tasks.<br>• Collaborate with the IT Network Team to ensure seamless integration of audio/video systems.<br>• Maintain and repair District Public Address Systems in line with established hardware and software standards.<br>• Keep accurate records of inventory and system drawings for all audio, video, and cabling equipment.<br>• Ensure proper operation, configuration, and maintenance of analog and digital audio/video systems.<br>• Test and maintain audio/video cabling, including copper and fiber optic cables, using appropriate tools.<br>• Operate power tools such as drills, saws, and rotary hammers safely and effectively.<br>• Perform additional tasks and responsibilities as assigned by the organization.
<p>Robert Half has a client seeking a Campaign and Content Marketing Manager to help drive client engagement and acquisition through digital-first strategies. This is a long-term consulting opportunity that requires working onsite in Philadelphia, PA 2-3 days per week. This role focuses on crafting compelling online content, developing automated email journeys, and planning integrated campaigns that bring the brand to life across web, social, search, and other digital channels. You’ll collaborate with internal teams, external agencies, and compliance partners to ensure every digital touchpoint is clear, compliant, and designed to guide prospects through the client journey.</p><p><br></p><p><strong>Responsibilities:</strong></p><p><strong>Nurture & Engagement Programs</strong></p><ul><li>Build and manage automated email journeys (e.g., welcome series, educational sequences, event follow-ups) using Salesforce Marketing Cloud.</li><li>Maintain a centralized Email Preference Center with optimized tagging, categorization, and consistent client experience.</li><li>Partner with stakeholders to streamline email workflows and improve campaign searchability.</li><li>Develop content that nurtures prospects and engages existing clients.</li></ul><p><strong>Integrated Campaign Planning</strong></p><ul><li>Collaborate with internal teams to design multi-channel campaigns (digital, social, events).</li><li>Ensure cohesive experiences across all touchpoints, from initial outreach to follow-up content.</li></ul><p><strong>SEO/SEM Support</strong></p><ul><li>Provide keyword recommendations based on client needs, market trends, and feedback.</li><li>Integrate priority keywords into web and content assets.</li></ul><p><strong>Content Creation & Messaging</strong></p><ul><li>Write compelling copy for emails, landing pages, website content, articles, and social media.</li><li>Ensure messaging aligns with brand standards and compliance requirements.</li></ul><p><strong>Agency & Partner Collaboration</strong></p><ul><li>Work with media and creative agencies to execute campaign concepts.</li><li>Review targeting strategies, creative assets, and ad copy for goal alignment and compliance.</li></ul><p><strong>Performance Tracking & Optimization</strong></p><ul><li>Monitor campaign and email performance metrics.</li><li>Recommend improvements based on engagement and conversion data.</li></ul><p><br></p>
